Elsevier Audience in United States

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Elsevier has an estimated audience of 505,578 people in United States. 63.0% are female, 37.0% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Science (journal), National Science Foundation, Biomedical technology, Biomedical scientist, Biomedical engineering.

The average Elsevier fan in United States is 40.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Science (journal), National Science Foundation, Biomedical technology, with strongest over-indexing on Science (journal) (28.92× the country average). Demographically, the Elsevier audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Elsevier fans

Demographic split for Elsevier audience in United States
MetricValue
Female63.0%
Male37.0%
Average age40.4
Estimated audience size505,578

Audience persona

The typical Elsevier fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Science (journal).

Top regions in United States

Top regions ranked by reach for Elsevier in United States
RegionReachAffinity
Texas52,5741.21×
California51,6110.93×
Florida39,8771.17×
New York26,1210.92×
Ohio21,5401.38×
Illinois19,9311.18×
Pennsylvania16,7150.98×
North Carolina14,2550.94×
Arizona13,8001.34×
Georgia12,9680.83×
New Jersey12,5970.98×
Virginia12,3361×
Massachusetts11,7221.18×
Michigan11,5770.88×
Tennessee10,0100.99×
Indiana8,4820.92×
Missouri8,1791×
Oklahoma8,1781.46×
Kentucky8,0831.28×
Washington7,8390.77×
Maryland7,6040.87×
Colorado7,5440.95×
Wisconsin7,3100.96×
Louisiana7,0721.08×
Connecticut6,5501.29×
Minnesota6,1840.85×
Alabama6,0240.85×
South Carolina5,7090.75×
Oregon4,9020.85×
Utah4,1500.92×
Nevada4,0670.83×
Mississippi4,0000.96×
Arkansas3,9120.94×
New Mexico3,8441.52×
Idaho3,4521.36×
Kansas3,3930.85×
Iowa3,1560.76×
Nebraska2,6341.04×
Rhode Island2,5261.57×
West Virginia2,4881.06×
Maine1,7850.99×
Washington, District of Columbia1,7211.13×
Hawaii1,6250.75×
North Dakota1,3611.31×
New Hampshire1,2910.65×
South Dakota9710.83×
Alaska8710.81×
Vermont8650.97×
Delaware8600.62×
Montana7340.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elsevier audience
BrandAffinityCategory
Science (journal)28.92×Business & Career
National Science Foundation154.99×Business & Career
Biomedical technology177.57×Health
Biomedical scientist145.08×Business & Career
Biomedical engineering84.46×Business & Career
Scientific American54.53×Business & Career
New Scientist57.75×Business & Career
Biomedical sciences44.27×Business & Career
Doctor of Philosophy15.79×Business & Career
PubMed26.38×Internet & Social Media
UpToDate24.44×Health
Science News30.24×Business & Career
Medica46.17×Health
Graduate school9.17×Business & Career
CNN2.8×Movies & TV
Dropbox (service)8.55×Technology & Electronics
Medical research6.82×Health
Zoom (TV channel)4.84×Technology & Electronics
Network Solutions35.14×Technology & Electronics
Indeed.com2.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elsevier audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Quality AwarenessPREMIUM1.71
TravellingTHRILL1.61
Career OrientationPOWER1.6
Family OrientationCONSERVATISM1.37
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Elsevier
CountryShare
United States26.2%
Indonesia8.8%
India8.3%

See Elsevier audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Elsevier have in United States?

Elsevier has an estimated audience of 505,578 people in United States, concentrated in Texas and California.

What is the gender split and age of Elsevier fans?

63.0% of Elsevier fans are female, 37.0% are male, with an average age of 40.4 years.

Which brands do Elsevier fans like most?

Elsevier fans show strongest brand affinity for Science (journal) (28.92×), National Science Foundation (154.99×), and Biomedical technology (177.57×) over the country average.

Where do Elsevier fans live in United States?

Elsevier fans in United States are most concentrated in Texas (reach 52,574), California (reach 51,611), and Florida (reach 39,877). These three regions account for the largest share of the active audience.

What other brands do Elsevier fans also like?

Beyond Elsevier itself, the audience over-indexes on National Science Foundation (154.99×), Biomedical technology (177.57×), Biomedical scientist (145.08×), and Biomedical engineering (84.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elsevier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.