Rascasse Audience Intelligence

Elsevier Target Market in United States

A data profile of the people who buy, follow and care about Elsevier in United States — modelled from more than twelve digital signal sources. Elsevier has an estimated audience of 522,559 people in United States.

#3665among Brand in United States#839in Literature

The average Elsevier fan in United States is 40.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Science (journal), National Science Foundation, Biomedical technology, with strongest over-indexing on Science (journal) (28.92× the country average).

Demographically, the Elsevier audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elsevier fan in United States is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Science (journal).

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elsevier profile in United States.

Audience size
523K
in United States
Gender
63.0%♀
37.0% male
Age
40.4
average years
Country rank
#35698
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Elsevier

63.0% are female, 37.0% are male, average age 40.4.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Elsevier audience in United States
MetricValue
Female63.0%
Male37.0%
Average age40.4
Estimated audience size522,559
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Elsevier audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4920%
50+22%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Elsevier audience comes from United States.

Worldwide audience distribution share by country for Elsevier
CountryShare
United States26.5%
Indonesia8.6%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elsevier audience in United States is strongest.

Fig. 05

Top regions by affinity

Elsevier customers by region in United States
#RegionReachAffinity×
01New Mexico~4K1.53×
02Rhode Island~2K1.52×
03Oklahoma~8K1.49×
04Ohio~20K1.44×
05Idaho~3K1.34×
06North Dakota~1K1.33×
07Arizona~10K1.32×
08Kentucky~8K1.29×
09Connecticut~6K1.22×
10West Virginia~3K1.16×
11Texas~50K1.15×
12Washington, District of Columbia~2K1.15×
13Florida~40K1.11×
14Massachusetts~10K1.11×
15Illinois~20K1.08×
16Mississippi~5K1.08×
17Louisiana~7K1.07×
18Vermont<1K1.03×
19Tennessee~10K1.02×
20Nebraska~3K1.01×
21Maryland~9K0.99×
22Virginia~10K0.98×
23Maine~2K0.98×
24Missouri~8K0.97×
25Arkansas~4K0.96×
26Pennsylvania~20K0.94×
27North Carolina~10K0.94×
28South Dakota~1K0.94×
29New Jersey~10K0.93×
30Colorado~7K0.93×
31Wisconsin~7K0.92×
32Indiana~8K0.91×
33Alaska<1K0.90×
34California~50K0.89×
35Utah~4K0.89×
36Nevada~4K0.87×
37Kansas~3K0.87×
38Michigan~10K0.86×
39New York~20K0.85×
40Georgia~10K0.85×
41Alabama~6K0.85×
42Hawaii~2K0.83×
43Oregon~5K0.82×
44Minnesota~6K0.81×
45Iowa~3K0.77×
46Washington~7K0.73×
47South Carolina~5K0.72×
48New Hampshire~1K0.72×
49Delaware<1K0.69×
50Montana<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Elsevier, United States
0.66×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elsevier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elsevier audience
#·InterestCategoryAffinity×
01Biomedical technologyHealth177.57×
02National Science FoundationBusiness & Career154.99×
03Biomedical scientistBusiness & Career145.08×
04Biomedical engineeringBusiness & Career84.46×
05New ScientistBusiness & Career57.75×
06Scientific AmericanBusiness & Career54.53×
07MedicaHealth46.17×
08Biomedical sciencesBusiness & Career44.27×
09Network SolutionsTechnology & Electronics35.14×
10Science NewsBusiness & Career30.24×
11Science (journal)Business & Career28.92×
12PubMedInternet & Social Media26.38×
13UpToDateHealth24.44×
14Doctor of PhilosophyBusiness & Career15.79×
15Graduate schoolBusiness & Career9.17×
16Dropbox (service)Technology & Electronics8.55×
17Medical researchHealth6.82×
18Zoom (TV channel)Technology & Electronics4.84×
19Indeed.comBusiness & Career2.94×
20CNNMovies & TV2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elsevier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elsevier audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.03×
IndividualismJOY1.82×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elsevier audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
DIY MentalityTHRILL0.97×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Elsevier's target market in United States?

Elsevier's target market in United States covers an estimated 522,559 people, concentrated in Texas and California.

02

What is the gender split and age of Elsevier customers?

63.0% of the Elsevier audience are female, 37.0% are male, with an average age of 40.4 years.

03

Which brands do Elsevier fans like most?

Elsevier fans show strongest brand affinity for Science (journal) (28.92×), National Science Foundation (154.99×), and Biomedical technology (177.57×) over the country average.

04

Where do Elsevier fans live in United States?

Elsevier fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Elsevier fans also like?

Beyond Elsevier itself, the audience over-indexes on National Science Foundation (154.99×), Biomedical technology (177.57×), Biomedical scientist (145.08×), and Biomedical engineering (84.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Elsevier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elsevier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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