National Science Foundation Audience in United States

National Science Foundation logo

National Science Foundation has an estimated audience of 438,572 people in United States. 56.4% are female, 43.6% are male, average age 41.6. Top regions: Virginia, California, Texas. Top brand affinities: JibJab, Jekalyn Carr, Hibachi, Historic site, Jesse Plemons.

The average National Science Foundation fan in United States is 41.6 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include JibJab, Jekalyn Carr, Hibachi, with strongest over-indexing on JibJab (17.01× the country average). Demographically, the National Science Foundation audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of National Science Foundation fans

Demographic split for National Science Foundation audience in United States
MetricValue
Female56.4%
Male43.6%
Average age41.6
Estimated audience size438,572

Audience persona

The typical National Science Foundation fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for JibJab.

Top regions in United States

Top regions ranked by reach for National Science Foundation in United States
RegionReachAffinity
Virginia40,7633.82×
California34,0560.71×
Texas23,1640.61×
Maryland21,2502.82×
New York20,9540.85×
Florida17,5460.59×
Massachusetts11,9261.38×
Illinois11,8280.81×
Pennsylvania11,6290.79×
North Carolina11,0160.83×
Washington, District of Columbia9,9417.54×
Georgia9,7860.72×
Ohio9,2060.68×
Michigan8,4910.74×
New Jersey8,0070.72×
Colorado7,7501.12×
Washington7,6760.87×
Tennessee6,2490.71×
Indiana5,9240.74×
Wisconsin5,0040.76×
Arizona4,8190.54×
Missouri4,6170.65×
Oregon4,3360.86×
South Carolina4,1640.63×
Minnesota4,1390.66×
Connecticut3,6090.82×
Louisiana3,5470.63×
Kentucky3,2750.6×
Alabama3,1040.51×
Oklahoma2,8650.59×
Utah2,5170.64×
Iowa2,3870.66×
West Virginia2,2401.1×
Kansas2,2310.65×
New Mexico2,1320.97×
Arkansas2,1270.59×
Mississippi2,0480.57×
Nevada1,9500.46×
Hawaii1,8791×
Rhode Island1,6071.15×
New Hampshire1,5560.9×
Idaho1,4800.67×
Nebraska1,4700.67×
Maine1,4670.93×
Montana1,1840.97×
Delaware9540.79×
Vermont8761.14×
Alaska7450.79×
North Dakota7160.79×
South Dakota5840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Science Foundation audience
BrandAffinityCategory
JibJab17.01×Internet & Social Media
Jekalyn Carr51.4×Music & Radio
Hibachi12.03×Food & Beverages
Historic site5.66×Arts & Culture
Jesse Plemons3.75×Movies & TV
Nationality2×Politics & Society
Square foot gardening16.21×Home & Garden
The Perfect Guy (2015 film)16.51×Movies & TV
Kevin Harrington (entrepreneur)20.26×Business & Career
Urban horticulture2.21×Home & Garden
3D printing1.55×Technology & Electronics
Home staging3.16×Home & Garden
Charlamagne Tha God5.66×Movies & TV
Nipsey Hussle3.42×Music & Radio
Nebraska Cornhuskers football2.11×Sports
Wok3.8×Food & Beverages
Google Home3.75×Technology & Electronics
South Asian cuisine5.12×Food & Beverages
Goop3.05×Internet & Social Media
Hypertext3.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Science Foundation audience
TraitClusterScore
PatriotismCONSERVATISM2.18
Need for SecurityCONSERVATISM1.94
Early Adopter MentalityPOWER1.7
SustainabilityBALANCE1.68
Risk AppetiteTHRILL1.54
IndividualismJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for National Science Foundation
CountryShare
United States78.7%
Brazil4.5%
United Kingdom2.8%

See National Science Foundation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does National Science Foundation have in United States?

National Science Foundation has an estimated audience of 438,572 people in United States, concentrated in Virginia and California.

What is the gender split and age of National Science Foundation fans?

56.4% of National Science Foundation fans are female, 43.6% are male, with an average age of 41.6 years.

Which brands do National Science Foundation fans like most?

National Science Foundation fans show strongest brand affinity for JibJab (17.01×), Jekalyn Carr (51.4×), and Hibachi (12.03×) over the country average.

Where do National Science Foundation fans live in United States?

National Science Foundation fans in United States are most concentrated in Virginia (reach 40,763), California (reach 34,056), and Texas (reach 23,164). These three regions account for the largest share of the active audience.

What other brands do National Science Foundation fans also like?

Beyond National Science Foundation itself, the audience over-indexes on Jekalyn Carr (51.4×), Hibachi (12.03×), Historic site (5.66×), and Jesse Plemons (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Science Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.