LiveScience Audience in United States

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LiveScience has an estimated audience of 1,085,564 people in United States. 50.9% are female, 49.1% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Discover (magazine), National Renewable Energy Laboratory, Science Friday, Yale University Press, Lawrence Livermore National Laboratory.

The average LiveScience fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Discover (magazine), National Renewable Energy Laboratory, Science Friday, with strongest over-indexing on Discover (magazine) (58.72× the country average). Demographically, the LiveScience audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of LiveScience fans

Demographic split for LiveScience audience in United States
MetricValue
Female50.9%
Male49.1%
Average age45.0
Estimated audience size1,085,564

Audience persona

The typical LiveScience fan in United States is balanced, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discover (magazine).

Top regions in United States

Top regions ranked by reach for LiveScience in United States
RegionReachAffinity
California77,3450.65×
Texas70,4670.76×
New York51,3600.85×
Florida41,8550.57×
Pennsylvania37,9721.04×
Illinois36,2741×
Georgia34,6121.03×
Ohio33,8791.01×
New Jersey28,7101.04×
Washington27,6371.27×
Virginia27,3931.04×
Michigan26,2980.93×
Missouri24,1121.38×
Indiana23,5911.19×
North Carolina21,1930.65×
Arizona20,1270.91×
Massachusetts19,8360.93×
Oklahoma19,2651.6×
Colorado17,6471.03×
Tennessee17,2580.79×
South Carolina16,9861.04×
Oregon13,9621.12×
Kentucky13,4260.99×
Wisconsin12,3800.76×
Louisiana12,1000.86×
Utah11,9661.23×
West Virginia11,7062.32×
Minnesota11,6560.75×
Connecticut11,5821.06×
Alabama11,3420.75×
Maryland10,6100.57×
New Mexico9,0801.67×
Nevada8,2340.78×
Arkansas8,1160.91×
Iowa7,9910.89×
Maine7,8712.02×
Mississippi6,4710.72×
Nebraska5,7051.05×
Idaho5,6591.04×
New Hampshire5,5671.3×
Kansas4,6440.54×
Rhode Island4,4381.28×
Hawaii4,0890.88×
Alaska3,1361.35×
Montana2,5970.86×
Washington, District of Columbia2,5460.78×
North Dakota2,3651.06×
South Dakota1,9560.78×
Vermont1,6600.87×
Delaware1,2870.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LiveScience audience
BrandAffinityCategory
Discover (magazine)58.72×Internet & Social Media
National Renewable Energy Laboratory67.84×Business & Career
Science Friday83.35×Business & Career
Yale University Press91.44×Business & Career
Lawrence Livermore National Laboratory96.89×Technology & Electronics
California Institute of Technology65.55×Business & Career
New Scientist59.41×Business & Career
MIT Media Lab51.47×Business & Career
Steven Pinker88.51×Health
Harvard University Press67.57×Business & Career
Space.com38.87×Internet & Social Media
The Skeptics' Guide to the Universe91.67×Music & Radio
Science News32.42×Business & Career
MIT Technology Review33.18×Technology & Electronics
Popular science21.56×Business & Career
MIT Sloan School of Management35.24×Business & Career
Sky & Telescope61.86×Politics & Society
American Museum of Natural History31.16×Arts & Culture
Ars Technica30.63×Technology & Electronics
Jet Propulsion Laboratory62.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LiveScience audience
TraitClusterScore
Early Adopter MentalityPOWER2.32
SustainabilityBALANCE1.55
IndividualismJOY1.5
Need for SecurityCONSERVATISM1.34
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for LiveScience
CountryShare
United States58.0%
United Kingdom9.3%
India5.7%

See LiveScience audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does LiveScience have in United States?

LiveScience has an estimated audience of 1,085,564 people in United States, concentrated in California and Texas.

What is the gender split and age of LiveScience fans?

50.9% of LiveScience fans are female, 49.1% are male, with an average age of 45.0 years.

Which brands do LiveScience fans like most?

LiveScience fans show strongest brand affinity for Discover (magazine) (58.72×), National Renewable Energy Laboratory (67.84×), and Science Friday (83.35×) over the country average.

Where do LiveScience fans live in United States?

LiveScience fans in United States are most concentrated in California (reach 77,345), Texas (reach 70,467), and New York (reach 51,360). These three regions account for the largest share of the active audience.

What other brands do LiveScience fans also like?

Beyond LiveScience itself, the audience over-indexes on National Renewable Energy Laboratory (67.84×), Science Friday (83.35×), Yale University Press (91.44×), and Lawrence Livermore National Laboratory (96.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LiveScience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.