Rascasse Audience Intelligence

LiveScience Audience in United States

A data profile of the people who buy, follow and care about LiveScience in United States — modelled from more than twelve digital signal sources. LiveScience has an estimated audience of 1,001,477 people in United States.

#726among Website / Newspaper / Magazine in United States#1555in Business & Career

The average LiveScience fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discover (magazine), National Renewable Energy Laboratory, Science Friday, with strongest over-indexing on Discover (magazine) (58.72× the country average).

Demographically, the LiveScience audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LiveScience fan in United States is balanced, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discover (magazine).

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LiveScience profile in United States.

Audience size
1M
in United States
Gender
50.9%♀
49.1% male
Age
45.0
average years
Country rank
#23644
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LiveScience

50.9% are female, 49.1% are male, average age 45.0.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for LiveScience audience in United States
MetricValue
Female50.9%
Male49.1%
Average age45.0
Estimated audience size1,001,477
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the LiveScience audience in United States
Age bracketShare%
16-198%
20-2916%
30-3919%
40-4922%
50+35%
Fig. 04

Worldwide distribution

62.2%

of the worldwide LiveScience audience comes from United States.

Worldwide audience distribution share by country for LiveScience
CountryShare
United States62.2%
United Kingdom8.7%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LiveScience audience in United States is strongest.

Fig. 05

Top regions by affinity

LiveScience fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K2.10×
02West Virginia~9K1.86×
03Maine~6K1.56×
04Alaska~4K1.51×
05Missouri~20K1.42×
06Oklahoma~20K1.34×
07New Hampshire~6K1.32×
08Idaho~7K1.25×
09Washington~30K1.19×
10Rhode Island~4K1.19×
11Michigan~30K1.18×
12Indiana~20K1.15×
13Utah~10K1.14×
14Kentucky~20K1.12×
15Arizona~20K1.09×
16Oregon~10K1.07×
17Connecticut~10K1.04×
18Illinois~40K1.01×
19Georgia~30K1.00×
20Virginia~30K1.00×
21Montana~3K1.00×
22Nebraska~5K0.99×
23South Dakota~2K0.98×
24North Dakota~2K0.98×
25Colorado~20K0.96×
26Pennsylvania~30K0.95×
27New Jersey~30K0.95×
28Vermont~2K0.95×
29Arkansas~8K0.94×
30Ohio~30K0.93×
31Massachusetts~20K0.90×
32South Carolina~10K0.90×
33Iowa~8K0.90×
34Hawaii~4K0.90×
35Louisiana~10K0.89×
36Mississippi~8K0.88×
37Wisconsin~10K0.84×
38Washington, District of Columbia~3K0.84×
39Delaware~2K0.83×
40New York~50K0.80×
41Alabama~10K0.80×
42Tennessee~20K0.79×
43Minnesota~10K0.79×
44Kansas~7K0.78×
45Nevada~8K0.77×
46North Carolina~20K0.70×
47Texas~60K0.68×
48Maryland~10K0.67×
49California~80K0.65×
50Florida~50K0.62×
Fig. 06

Affinity by region

Affinity by region — LiveScience, United States
0.62×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LiveScience audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LiveScience audience
#·InterestCategoryAffinity×
01Canadian Space AgencyPolitics & Society100.49×
02Lawrence Livermore National LaboratoryTechnology & Electronics96.89×
03The Skeptics' Guide to the UniverseMusic & Radio91.67×
04Yale University PressBusiness & Career91.44×
05Steven PinkerHealth88.51×
06Science FridayBusiness & Career83.35×
07National Renewable Energy LaboratoryBusiness & Career67.84×
08Harvard University PressBusiness & Career67.57×
09California Institute of TechnologyBusiness & Career65.55×
10Sky & TelescopePolitics & Society61.86×
11New ScientistBusiness & Career59.41×
12Discover (magazine)Internet & Social Media58.72×
13MIT Media LabBusiness & Career51.47×
14Space.comInternet & Social Media38.87×
15MIT Sloan School of ManagementBusiness & Career35.24×
16MIT Technology ReviewTechnology & Electronics33.18×
17Science NewsBusiness & Career32.42×
18American Museum of Natural HistoryArts & Culture31.16×
19Ars TechnicaTechnology & Electronics30.63×
20Popular scienceBusiness & Career21.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LiveScience audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LiveScience audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
ExtroversionTHRILL1.36×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LiveScience audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Design AffinityPREMIUM0.93×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LiveScience have in United States?

LiveScience has an estimated audience of 1,001,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LiveScience fans?

50.9% of LiveScience fans are female, 49.1% are male, with an average age of 45.0 years.

03

Which brands do LiveScience fans like most?

LiveScience fans show strongest brand affinity for Discover (magazine) (58.72×), National Renewable Energy Laboratory (67.84×), and Science Friday (83.35×) over the country average.

04

Where do LiveScience fans live in United States?

LiveScience fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do LiveScience fans also like?

Beyond LiveScience itself, the audience over-indexes on National Renewable Energy Laboratory (67.84×), Science Friday (83.35×), Yale University Press (91.44×), and Lawrence Livermore National Laboratory (96.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See LiveScience audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LiveScience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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