Rascasse Audience Intelligence

MIT Sloan School of Management Audience in United States

Name: MIT Sloan School of Management — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about MIT Sloan School of Management in United States — modelled from more than twelve digital signal sources. MIT Sloan School of Management has an estimated audience of 1,355,118 people in United States.

#100among University in United States #1610among POI in United States #1319in Business & Career

The average MIT Sloan School of Management fan in United States is 42.0 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include HEC Paris, Master of Business Administration, Dropbox (service), with strongest over-indexing on HEC Paris (95.64× the country average).

Demographically, the MIT Sloan School of Management audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MIT Sloan School of Management fan in United States is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for HEC Paris.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MIT Sloan School of Management profile in United States.

Audience size

1.4M

in United States

Gender

51.5%♀

48.5% male

Age

42.0

average years

Country rank

#19112

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of MIT Sloan School of Management fans

51.5% are female, 48.5% are male, average age 42.0.

Fig. 02

Gender split

51.5%

Female

48.5%

Male

Demographic split for MIT Sloan School of Management audience in United States
Metric	Value
Female	51.5%
Male	48.5%
Average age	42.0
Estimated audience size	1,355,118

Fig. 03

Age distribution

Age distribution of the MIT Sloan School of Management audience in United States
Age bracket	Share	%
16-19		13%
20-29		18%
30-39		22%
40-49		23%
50+		25%

Fig. 04

Worldwide distribution

25.7%

of the worldwide MIT Sloan School of Management audience comes from United States.

Worldwide audience distribution share by country for MIT Sloan School of Management
Country	Share
Japan	41.4%
United States	25.7%
India	3.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MIT Sloan School of Management audience in United States is strongest.

Fig. 05

Top regions by affinity

MIT Sloan School of Management fans by region: top regions in United States
#	Region	Reach	×
01	Massachusetts	~500K	19.41×
02	Washington, District of Columbia	~9K	2.25×
03	New York	~100K	1.42×
04	Rhode Island	~6K	1.40×
05	New Hampshire	~7K	1.37×
06	Connecticut	~20K	1.30×
07	New Jersey	~40K	1.19×
08	Virginia	~40K	1.17×
09	Vermont	~2K	1.00×
10	Maryland	~20K	0.99×
11	California	~100K	0.98×
12	Maine	~5K	0.97×
13	Washington	~20K	0.92×
14	Illinois	~40K	0.90×
15	Alaska	~3K	0.88×
16	North Dakota	~2K	0.87×
17	South Dakota	~3K	0.86×
18	Delaware	~3K	0.85×
19	Montana	~3K	0.83×
20	Hawaii	~5K	0.80×
21	Pennsylvania	~40K	0.79×
22	West Virginia	~5K	0.79×
23	Idaho	~5K	0.76×
24	New Mexico	~5K	0.75×
25	Georgia	~30K	0.74×
26	Mississippi	~8K	0.74×
27	Nebraska	~5K	0.74×
28	Kansas	~8K	0.73×
29	Colorado	~20K	0.72×
30	Texas	~80K	0.71×
31	Arkansas	~8K	0.71×
32	Utah	~8K	0.70×
33	North Carolina	~30K	0.69×
34	Michigan	~20K	0.69×
35	Oregon	~10K	0.69×
36	Minnesota	~10K	0.68×
37	Iowa	~8K	0.68×
38	Nevada	~9K	0.66×
39	Oklahoma	~10K	0.65×
40	Kentucky	~10K	0.64×
41	Florida	~60K	0.63×
42	Indiana	~20K	0.63×
43	Missouri	~10K	0.63×
44	Wisconsin	~10K	0.63×
45	Louisiana	~10K	0.63×
46	Tennessee	~20K	0.61×
47	Alabama	~10K	0.61×
48	Arizona	~20K	0.60×
49	South Carolina	~10K	0.60×
50	Ohio	~20K	0.57×

Affinity by region — MIT Sloan School of Management, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MIT Sloan School of Management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MIT Sloan School of Management audience
#	Interest	Category	×
01	HEC Paris	Business & Career	95.64×
02	London Business School	Business & Career	53.74×
03	LiveScience	Business & Career	35.24×
04	American Museum of Natural History	Arts & Culture	24.53×
05	AngelList	Business & Career	22.95×
06	Massive open online course	Business & Career	17.89×
07	Business intelligence	Business & Career	14.60×
08	University of California	Business & Career	14.35×
09	Dropbox (service)	Technology & Electronics	14.17×
10	Internet of Things	Business & Career	12.81×
11	Data science	Business & Career	10.50×
12	Master of Business Administration	Business & Career	10.14×
13	Business school	Business & Career	9.64×
14	LinkedIn	Internet & Social Media	6.66×
15	Innovation	Business & Career	6.60×
16	Information security	Business & Career	5.98×
17	Sustainable energy	Home & Garden	5.86×
18	Creative Commons	Technology & Electronics	5.62×
19	Renewable energy	Business & Career	4.11×
20	Neuroscience	Business & Career	3.92×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MIT Sloan School of Management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by MIT Sloan School of Management audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.59×
Early Adopter Mentality	POWER	2.18×
Sustainability	BALANCE	1.94×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by MIT Sloan School of Management audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.71×
Creativity	OPEN	0.79×
Healthy Lifestyle	BALANCE	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does MIT Sloan School of Management have in United States?

MIT Sloan School of Management has an estimated audience of 1,355,118 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of MIT Sloan School of Management fans?

51.5% of MIT Sloan School of Management fans are female, 48.5% are male, with an average age of 42.0 years.

Which brands do MIT Sloan School of Management fans like most?

MIT Sloan School of Management fans show strongest brand affinity for HEC Paris (95.64×), Master of Business Administration (10.14×), and Dropbox (service) (14.17×) over the country average.

Where do MIT Sloan School of Management fans live in United States?

MIT Sloan School of Management fans in United States are most concentrated in Massachusetts (reach ~500K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do MIT Sloan School of Management fans also like?

Beyond MIT Sloan School of Management itself, the audience over-indexes on Master of Business Administration (10.14×), Dropbox (service) (14.17×), Innovation (6.6×), and LiveScience (35.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MIT Sloan School of Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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