HEC Paris Audience in United States

HEC Paris logo

HEC Paris has an estimated audience of 384,577 people in United States. 54.1% are female, 45.9% are male, average age 35.3. Top regions: California, New York, Texas. Top brand affinities: London School of Business and Finance, EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord), Tepper School of Business, IESE Business School, London Business School.

The average HEC Paris fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include London School of Business and Finance, EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord), Tepper School of Business, with strongest over-indexing on London School of Business and Finance (902.21× the country average). Demographically, the HEC Paris audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of HEC Paris fans

Demographic split for HEC Paris audience in United States
MetricValue
Female54.1%
Male45.9%
Average age35.3
Estimated audience size384,577

Audience persona

The typical HEC Paris fan in United States is balanced, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for London School of Business and Finance.

Top regions in United States

Top regions ranked by reach for HEC Paris in United States
RegionReachAffinity
California70,0111.66×
New York62,8102.92×
Texas29,6960.9×
Florida23,3830.9×
Massachusetts22,1742.93×
Virginia17,9371.91×
Illinois17,2831.35×
Pennsylvania14,0721.09×
New Jersey13,9541.43×
Michigan10,4551.04×
North Carolina9,9440.86×
Georgia9,9300.84×
Washington9,5451.24×
Maryland7,7781.18×
Washington, District of Columbia7,2746.29×
Connecticut6,2581.62×
Ohio6,2480.53×
Arizona5,2610.67×
Indiana4,8810.69×
Colorado4,6460.77×
Tennessee3,6360.47×
Missouri3,5450.57×
Minnesota3,5280.64×
Oregon3,1910.72×
South Carolina2,9470.51×
Wisconsin2,8300.49×
Utah2,6840.78×
Louisiana2,2590.46×
Alabama1,7130.32×
Nevada1,6780.45×
New Hampshire1,6641.1×
Rhode Island1,6071.31×
Kansas1,5790.52×
Kentucky1,5290.32×
Oklahoma1,3900.33×
Arkansas1,3380.42×
Mississippi1,1290.36×
Hawaii1,0960.66×
Iowa1,0900.34×
West Virginia1,0100.56×
Idaho1,0040.52×
Alaska9301.13×
Maine9270.67×
Nebraska8150.42×
Montana8110.76×
South Dakota8000.9×
North Dakota7790.99×
Wyoming7541.32×
New Mexico7480.39×
Vermont7301.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HEC Paris audience
BrandAffinityCategory
London School of Business and Finance902.21×Business & Career
EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord)771.49×Business & Career
Tepper School of Business1034.37×Business & Career
IESE Business School727.8×Business & Career
London Business School608.2×Business & Career
Imperial College Business School784.37×Business & Career
ESADE Business School907.66×Business & Career
McCombs School of Business848.18×Business & Career
Cambridge Judge Business School633.3×Business & Career
Kelley School of Business734.31×Business & Career
Edinburgh Business School870.64×Business & Career
Tuck School of Business685.39×Business & Career
IE Business School750.44×Business & Career
Samuel Curtis Johnson Graduate School of Management624.04×Business & Career
Ross School of Business495.04×Business & Career
Mobile World Congress450.19×Technology & Electronics
USC Marshall School of Business612.07×Business & Career
New York University Stern School of Business403.21×Business & Career
Kellogg School of Management267.99×Business & Career
Columbia Business School233.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HEC Paris audience
TraitClusterScore
Luxury OrientationPREMIUM3.85
Quality AwarenessPREMIUM1.99
Risk AppetiteTHRILL1.76
Career OrientationPOWER1.71
Convenience OrientationPREMIUM1.29
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for HEC Paris
CountryShare
France17.8%
United States12.1%
Germany9.2%

See HEC Paris audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does HEC Paris have in United States?

HEC Paris has an estimated audience of 384,577 people in United States, concentrated in California and New York.

What is the gender split and age of HEC Paris fans?

54.1% of HEC Paris fans are female, 45.9% are male, with an average age of 35.3 years.

Which brands do HEC Paris fans like most?

HEC Paris fans show strongest brand affinity for London School of Business and Finance (902.21×), EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord) (771.49×), and Tepper School of Business (1034.37×) over the country average.

Where do HEC Paris fans live in United States?

HEC Paris fans in United States are most concentrated in California (reach 70,011), New York (reach 62,810), and Texas (reach 29,696). These three regions account for the largest share of the active audience.

What other brands do HEC Paris fans also like?

Beyond HEC Paris itself, the audience over-indexes on EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord) (771.49×), Tepper School of Business (1034.37×), IESE Business School (727.8×), and London Business School (608.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HEC Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.