Rascasse Audience Intelligence

HEC Paris Audience in United States

A data profile of the people who buy, follow and care about HEC Paris in United States — modelled from more than twelve digital signal sources. HEC Paris has an estimated audience of 384,577 people in United States.

#4751among POI in United States#2610in Business & Career

The average HEC Paris fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include London School of Business and Finance, EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord), Tepper School of Business, with strongest over-indexing on London School of Business and Finance (902.21× the country average).

Demographically, the HEC Paris audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HEC Paris fan in United States is balanced, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for London School of Business and Finance.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HEC Paris profile in United States.

Audience size
385K
in United States
Gender
54.1%♀
45.9% male
Age
35.3
average years
Country rank
#42498
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HEC Paris fans

54.1% are female, 45.9% are male, average age 35.3.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for HEC Paris audience in United States
MetricValue
Female54.1%
Male45.9%
Average age35.3
Estimated audience size384,577
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the HEC Paris audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

12.0%

of the worldwide HEC Paris audience comes from United States.

Worldwide audience distribution share by country for HEC Paris
CountryShare
France17.7%
United States12.0%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HEC Paris audience in United States is strongest.

Fig. 05

Top regions by affinity

HEC Paris fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.92×
02New York~60K2.69×
03Massachusetts~20K2.61×
04Virginia~20K1.71×
05California~70K1.59×
06Connecticut~6K1.55×
07New Jersey~10K1.46×
08Illinois~20K1.26×
09Washington~9K1.19×
10Rhode Island~1K1.13×
11Maryland~7K1.10×
12Pennsylvania~10K1.06×
13New Hampshire~2K1.04×
14Vermont<1K1.04×
15Alaska<1K1.02×
16Michigan~10K1.00×
17North Dakota<1K0.99×
18South Dakota<1K0.97×
19Montana~1K0.95×
20Florida~20K0.94×
21Texas~30K0.93×
22Hawaii~2K0.93×
23Maine~1K0.93×
24Delaware<1K0.93×
25West Virginia~2K0.91×
26Colorado~5K0.90×
27Idaho~2K0.90×
28Georgia~10K0.89×
29North Carolina~10K0.89×
30New Mexico~2K0.88×
31Nebraska~2K0.88×
32Utah~3K0.87×
33Mississippi~3K0.87×
34Oregon~4K0.86×
35Arkansas~3K0.86×
36Kansas~3K0.85×
37Iowa~3K0.84×
38Indiana~6K0.82×
39Oklahoma~4K0.82×
40Nevada~3K0.81×
41South Carolina~5K0.80×
42Minnesota~4K0.80×
43Louisiana~4K0.80×
44Kentucky~4K0.80×
45Arizona~6K0.79×
46Alabama~4K0.78×
47Missouri~5K0.77×
48Wisconsin~4K0.76×
49Tennessee~6K0.74×
50Ohio~8K0.68×
Fig. 06

Affinity by region

Affinity by region — HEC Paris, United States
0.68×1.00×4.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HEC Paris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HEC Paris audience
#·InterestCategoryAffinity×
01Tepper School of BusinessBusiness & Career1034.37×
02ESADE Business SchoolBusiness & Career907.66×
03London School of Business and FinanceBusiness & Career902.21×
04Edinburgh Business SchoolBusiness & Career870.64×
05McCombs School of BusinessBusiness & Career848.18×
06Imperial College Business SchoolBusiness & Career784.37×
07EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord)Business & Career771.49×
08IE Business SchoolBusiness & Career750.44×
09Kelley School of BusinessBusiness & Career734.31×
10IESE Business SchoolBusiness & Career727.80×
11Tuck School of BusinessBusiness & Career685.39×
12Cambridge Judge Business SchoolBusiness & Career633.30×
13Samuel Curtis Johnson Graduate School of ManagementBusiness & Career624.04×
14USC Marshall School of BusinessBusiness & Career612.07×
15London Business SchoolBusiness & Career608.20×
16Ross School of BusinessBusiness & Career495.04×
17Mobile World CongressTechnology & Electronics450.19×
18New York University Stern School of BusinessBusiness & Career403.21×
19Kellogg School of ManagementBusiness & Career267.99×
20Columbia Business SchoolBusiness & Career233.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HEC Paris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HEC Paris audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.06×
Career OrientationPOWER2.02×
IndividualismJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HEC Paris audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.96×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HEC Paris have in United States?

HEC Paris has an estimated audience of 384,577 people in United States, concentrated in California and New York.

02

What is the gender split and age of HEC Paris fans?

54.1% of HEC Paris fans are female, 45.9% are male, with an average age of 35.3 years.

03

Which brands do HEC Paris fans like most?

HEC Paris fans show strongest brand affinity for London School of Business and Finance (902.21×), EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord) (771.49×), and Tepper School of Business (1034.37×) over the country average.

04

Where do HEC Paris fans live in United States?

HEC Paris fans in United States are most concentrated in California (reach ~70K), New York (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do HEC Paris fans also like?

Beyond HEC Paris itself, the audience over-indexes on EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord) (771.49×), Tepper School of Business (1034.37×), IESE Business School (727.8×), and London Business School (608.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for HEC Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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