Rascasse Audience Intelligence

Kellogg School of Management Audience in United States

A data profile of the people who buy, follow and care about Kellogg School of Management in United States — modelled from more than twelve digital signal sources. Kellogg School of Management has an estimated audience of 418,053 people in United States.

#326among University in United States#4458among POI in United States#2502in Business & Career

Kellogg School of Management has an estimated audience of 418,053 people in United States. 62.5% are female, 37.5% are male, average age 41.7. Top brand affinities: HEC Paris, London Business School, Augmented reality, McKinsey & Company, Master of Business Administration.

Top brand affinities include HEC Paris, London Business School, Augmented reality, with strongest over-indexing on HEC Paris (267.99× the country average).

Demographically, the Kellogg School of Management audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Kellogg School of Management fan in United States is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for HEC Paris.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kellogg School of Management profile in United States.

Audience size
418K
in United States
Gender
62.5%♀
37.5% male
Age
41.7
average years
Country rank
#40610
POI in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kellogg School of Management fans

62.5% are female, 37.5% are male, average age 41.7.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Kellogg School of Management audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.7
Estimated audience size418,053
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Kellogg School of Management audience in United States
Age bracketShare%
16-199%
20-2920%
30-3928%
40-4922%
50+21%
Fig. 04

Worldwide distribution

63.2%

of the worldwide Kellogg School of Management audience comes from United States.

Worldwide audience distribution share by country for Kellogg School of Management
CountryShare
United States63.2%
India9.4%
Italy8.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kellogg School of Management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kellogg School of Management audience
#·InterestCategoryAffinity×
01HEC ParisBusiness & Career267.99×
02London Business SchoolBusiness & Career144.99×
03Hickory FarmsShopping42.03×
04McKinsey & CompanyBusiness & Career40.91×
05New York UniversityBusiness & Career29.49×
06Western Governors UniversityBusiness & Career29.03×
07Trend MicroTechnology & Electronics26.21×
08Massive open online courseBusiness & Career25.73×
09RingCentralTechnology & Electronics24.67×
10University of CaliforniaBusiness & Career21.98×
11Augmented realityTechnology & Electronics20.45×
12Northwestern UniversityBusiness & Career20.10×
13Thandie NewtonMovies & TV20.00×
14Business schoolBusiness & Career15.56×
15Harvard Business ReviewBusiness & Career15.16×
16Harvard Business SchoolBusiness & Career11.95×
17Master of Business AdministrationBusiness & Career11.54×
18TechCrunchTechnology & Electronics9.02×
19InnovationBusiness & Career8.80×
20FlightAwareTravel & Leisure8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kellogg School of Management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kellogg School of Management audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.92×
Career OrientationPOWER2.53×
Luxury OrientationPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kellogg School of Management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
TraditionCONSERVATISM0.86×
IndividualismJOY0.89×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kellogg School of Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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