Kellogg School of Management Audience in United States

Kellogg School of Management logo

Kellogg School of Management has an estimated audience of 418,053 people in United States. 62.5% are female, 37.5% are male, average age 41.7. Top brand affinities: Livingston County, New York, Elsword, Elīna Garanča, Macky 2, Bundarra, New South Wales.

Top brand affinities include Livingston County, New York, Elsword, Elīna Garanča, with strongest over-indexing on Livingston County, New York (54.44× the country average). Demographically, the Kellogg School of Management audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Kellogg School of Management fans

Demographic split for Kellogg School of Management audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.7
Estimated audience size418,053

Audience persona

The typical Kellogg School of Management fan in United States is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livingston County, New York.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kellogg School of Management audience
BrandAffinityCategory
Livingston County, New York54.44×
Elsword31.5×Games
Elīna Garanča29.0×Music & Radio
Macky 222.23×Music & Radio
Bundarra, New South Wales20.0×Travel & Leisure
Lulu 黃路梓茵20.0×Movies & TV
Mount Kilimanjaro20.0×Travel & Leisure
Keeping Chickens19.44×Pets & Animals
Mojinos Escozíos19.03×Music & Radio
Habtamu Wondimu17.52×Politics & Society
Business English17.29×Business & Career
Kelibia16.75×Travel & Leisure
Elizabeth David15.11×Literature
Eddie Lacy14.67×Sports
Natural gas field13.69×Cars & Mobility
Hablemos de Fútbol – ESPN13.1×Sports
Wedding Favors shop12.67×Kids & Family
McGill University Faculty of Law12.48×Business & Career
Gamebook11.48×
Johann Gottfried Herder10.92×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kellogg School of Management audience
TraitClusterScore
Early Adopter MentalityPOWER3.81
Luxury OrientationPREMIUM2.87
Career OrientationPOWER2.35
Quality AwarenessPREMIUM2.31
LGBTQ+ IdentityOPEN2.14
Design AffinityPREMIUM2.05

Worldwide distribution

Worldwide audience distribution share by country for Kellogg School of Management
CountryShare
United States65.0%
India9.7%
Italy8.6%

See Kellogg School of Management audiences in other countries

More University audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Kellogg School of Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.