Kellogg School of Management Audience in United States
Kellogg School of Management has an estimated audience of 418,053 people in United States. 62.5% are female, 37.5% are male, average age 41.7. Top brand affinities: HEC Paris, London Business School, McKinsey & Company, Autism Awareness, Augmented reality.
Top brand affinities include HEC Paris, London Business School, McKinsey & Company, with strongest over-indexing on HEC Paris (248.54× the country average). Demographically, the Kellogg School of Management audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Kellogg School of Management fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.7 |
| Estimated audience size | 418,053 |
Audience persona
The typical Kellogg School of Management fan in United States is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for HEC Paris.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HEC Paris | 248.54× | Business & Career |
| London Business School | 114.16× | Business & Career |
| McKinsey & Company | 54.44× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Augmented reality | 22.98× | Technology & Electronics |
| Diabetes mellitus awareness | 12.48× | Health |
| Business school | 18.06× | Business & Career |
| Kia Sportage | 31.5× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Hotel Indigo | 47.73× | Travel & Leisure |
| University of California | 22.23× | Business & Career |
| Master of Business Administration | 8.73× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Thandie Newton | 20× | Movies & TV |
| TechCrunch | 11.48× | Technology & Electronics |
| Hickory Farms | 36.3× | Shopping |
| The Economist | 9.81× | Business & Career |
| Innovation | 4.97× | Business & Career |
| Massive open online course | 18.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.81 |
| Luxury Orientation | PREMIUM | 2.87 |
| Career Orientation | POWER | 2.35 |
| Quality Awareness | PREMIUM | 2.31 |
| LGBTQ+ Identity | OPEN | 2.14 |
| Design Affinity | PREMIUM | 2.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.0% |
| India | 9.7% |
| Italy | 8.6% |
See Kellogg School of Management audiences in other countries
- Kellogg School of Management — Germany
- Kellogg School of Management — United Kingdom
- Kellogg School of Management — France
- Kellogg School of Management — Italy
- Kellogg School of Management — Spain
- Kellogg School of Management — Brazil
- Kellogg School of Management — Japan
- Kellogg School of Management — South Korea
- Kellogg School of Management — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kellogg School of Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.