Rascasse Audience Intelligence

Harvard Business School Audience in United States

A data profile of the people who buy, follow and care about Harvard Business School in United States — modelled from more than twelve digital signal sources. Harvard Business School has an estimated audience of 3,646,429 people in United States.

#28among University in United States#637among POI in United States#763in Business & Career

The average Harvard Business School fan in United States is 40.2 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include McKinsey & Company, Corset, London Business School, with strongest over-indexing on McKinsey & Company (31.75× the country average).

Demographically, the Harvard Business School audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harvard Business School fan in United States is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for McKinsey & Company.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard Business School profile in United States.

Audience size
3.6M
in United States
Gender
69.1%♀
30.9% male
Age
40.2
average years
Country rank
#8708
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harvard Business School fans

69.1% are female, 30.9% are male, average age 40.2.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Harvard Business School audience in United States
MetricValue
Female69.1%
Male30.9%
Average age40.2
Estimated audience size3,646,429
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Harvard Business School audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3925%
40-4924%
50+18%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Harvard Business School audience comes from United States.

Worldwide audience distribution share by country for Harvard Business School
CountryShare
United States32.9%
United Kingdom6.6%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard Business School audience in United States is strongest.

Fig. 05

Top regions by affinity

Harvard Business School fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1.5M20.49×
02Washington, District of Columbia~30K2.37×
03Rhode Island~20K1.55×
04New York~300K1.52×
05New Hampshire~20K1.43×
06Connecticut~50K1.34×
07New Jersey~100K1.11×
08Virginia~100K1.08×
09Maryland~60K1.00×
10Vermont~6K0.93×
11California~400K0.90×
12Maine~10K0.89×
13Illinois~100K0.85×
14Delaware~8K0.83×
15Georgia~90K0.80×
16Alaska~6K0.80×
17North Dakota~6K0.77×
18South Dakota~6K0.76×
19Washington~60K0.75×
20Hawaii~10K0.75×
21Montana~7K0.73×
22Utah~20K0.70×
23Texas~200K0.69×
24North Carolina~80K0.69×
25Pennsylvania~80K0.68×
26Florida~200K0.67×
27West Virginia~10K0.67×
28Idaho~10K0.65×
29Colorado~40K0.63×
30New Mexico~10K0.63×
31Mississippi~20K0.62×
32Kansas~20K0.62×
33Nebraska~10K0.62×
34Indiana~40K0.61×
35Michigan~60K0.60×
36Arkansas~20K0.60×
37Tennessee~40K0.59×
38Minnesota~30K0.59×
39Oregon~20K0.59×
40Louisiana~30K0.58×
41South Carolina~30K0.57×
42Alabama~30K0.57×
43Kentucky~30K0.57×
44Nevada~20K0.57×
45Iowa~20K0.57×
46Arizona~40K0.56×
47Oklahoma~20K0.56×
48Missouri~30K0.54×
49Ohio~60K0.53×
50Wisconsin~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Harvard Business School, United States
0.51×1.00×20.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard Business School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard Business School audience
#·InterestCategoryAffinity×
01Tuck School of BusinessBusiness & Career38.93×
02Tepper School of BusinessBusiness & Career35.93×
03London Business SchoolBusiness & Career33.13×
04McKinsey & CompanyBusiness & Career31.75×
05Imperial College Business SchoolBusiness & Career30.94×
06New York University Stern School of BusinessBusiness & Career30.22×
07London School of Business and FinanceBusiness & Career24.57×
08Columbia Business SchoolBusiness & Career24.55×
09CorsetFashion & Accessoires9.92×
10LaceFashion & Accessoires4.89×
11PajamasFashion & Accessoires4.82×
12Foundation garmentFashion & Accessoires4.21×
13LingerieFashion & Accessoires2.81×
14CottonFashion & Accessoires2.61×
15Indeed.comBusiness & Career2.17×
16SleepHealth1.94×
17Old NavyFashion & Accessoires1.84×
18ChildKids & Family1.56×
19PhilosophyBusiness & Career1.53×
20WomanKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard Business School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard Business School audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.84×
CreativityOPEN1.40×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard Business School audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Urban LifestyleOPEN1.04×
Healthy LifestyleBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard Business School have in United States?

Harvard Business School has an estimated audience of 3,646,429 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Harvard Business School fans?

69.1% of Harvard Business School fans are female, 30.9% are male, with an average age of 40.2 years.

03

Which brands do Harvard Business School fans like most?

Harvard Business School fans show strongest brand affinity for McKinsey & Company (31.75×), Corset (9.92×), and London Business School (33.13×) over the country average.

04

Where do Harvard Business School fans live in United States?

Harvard Business School fans in United States are most concentrated in Massachusetts (reach ~1.5M), California (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard Business School fans also like?

Beyond Harvard Business School itself, the audience over-indexes on Corset (9.92×), London Business School (33.13×), Pajamas (4.82×), and Lace (4.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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