Harvard Business School Audience in United States

Harvard Business School logo

Harvard Business School has an estimated audience of 3,646,429 people in United States. 69.1% are female, 30.9% are male, average age 40.2. Top regions: Massachusetts, California, New York. Top brand affinities: McKinsey & Company, Corset, London Business School, Pajamas, Lace.

The average Harvard Business School fan in United States is 40.2 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include McKinsey & Company, Corset, London Business School, with strongest over-indexing on McKinsey & Company (31.75× the country average). Demographically, the Harvard Business School audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Harvard Business School fans

Demographic split for Harvard Business School audience in United States
MetricValue
Female69.1%
Male30.9%
Average age40.2
Estimated audience size3,646,429

Audience persona

The typical Harvard Business School fan in United States is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for McKinsey & Company.

Top regions in United States

Top regions ranked by reach for Harvard Business School in United States
RegionReachAffinity
Massachusetts809,61711.27×
California444,4121.11×
New York381,0451.87×
Texas262,4320.84×
Florida195,6310.79×
Illinois126,8341.04×
New Jersey123,4711.33×
Virginia114,0291.28×
Georgia109,6690.98×
Pennsylvania95,8330.78×
North Carolina88,6330.81×
Maryland74,1901.18×
Ohio67,1270.6×
Washington65,2210.89×
Michigan64,7400.68×
Connecticut57,7581.58×
Tennessee46,6520.64×
Arizona44,8940.6×
Indiana43,1900.65×
Colorado39,8740.69×
Minnesota33,0030.63×
Missouri32,7530.56×
South Carolina32,2790.59×
Washington, District of Columbia31,4262.87×
Alabama28,6330.56×
Wisconsin26,2720.48×
Louisiana25,1110.53×
Oregon24,9520.6×
Kentucky24,1480.53×
Utah23,7960.73×
New Hampshire22,9571.6×
Rhode Island20,6841.78×
Oklahoma19,3840.48×
Nevada18,4660.52×
Kansas16,3670.57×
Arkansas14,1760.47×
Iowa13,1870.44×
Mississippi12,9910.43×
Maine12,0500.92×
Hawaii11,4150.73×
Delaware8,4720.84×
Idaho8,1820.45×
Nebraska7,8070.43×
New Mexico7,6720.42×
West Virginia6,4120.38×
Vermont6,1120.95×
Montana3,8540.38×
Alaska3,4900.45×
North Dakota2,7290.36×
South Dakota2,7030.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harvard Business School audience
BrandAffinityCategory
McKinsey & Company31.75×Business & Career
Corset9.92×Fashion & Accessoires
London Business School33.13×Business & Career
Pajamas4.82×Fashion & Accessoires
Lace4.89×Fashion & Accessoires
Columbia Business School24.55×Business & Career
Indeed.com2.17×Business & Career
Child1.56×Kids & Family
New York University Stern School of Business30.22×Business & Career
Tepper School of Business35.93×Business & Career
Cotton2.61×Fashion & Accessoires
Lingerie2.81×Fashion & Accessoires
LinkedIn1.83×Internet & Social Media
Imperial College Business School30.94×Business & Career
London School of Business and Finance24.57×Business & Career
Woman1.5×Kids & Family
Old Navy1.84×Fashion & Accessoires
Sleep1.94×Health
Tuck School of Business38.93×Business & Career
Foundation garment4.21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harvard Business School audience
TraitClusterScore
Career OrientationPOWER2.06
Design AffinityPREMIUM1.44
ExtroversionTHRILL1.41
Quality AwarenessPREMIUM1.4
Early Adopter MentalityPOWER1.38
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Harvard Business School
CountryShare
United States32.9%
United Kingdom6.6%
Germany5.6%

See Harvard Business School audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Harvard Business School have in United States?

Harvard Business School has an estimated audience of 3,646,429 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Harvard Business School fans?

69.1% of Harvard Business School fans are female, 30.9% are male, with an average age of 40.2 years.

Which brands do Harvard Business School fans like most?

Harvard Business School fans show strongest brand affinity for McKinsey & Company (31.75×), Corset (9.92×), and London Business School (33.13×) over the country average.

Where do Harvard Business School fans live in United States?

Harvard Business School fans in United States are most concentrated in Massachusetts (reach 809,617), California (reach 444,412), and New York (reach 381,045). These three regions account for the largest share of the active audience.

What other brands do Harvard Business School fans also like?

Beyond Harvard Business School itself, the audience over-indexes on Corset (9.92×), London Business School (33.13×), Pajamas (4.82×), and Lace (4.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.