Rascasse Audience Intelligence

Lace Audience in United States

A data profile of the people who buy, follow and care about Lace in United States — modelled from more than twelve digital signal sources. Lace has an estimated audience of 13,972,351 people in United States.

#1705among Topic in United States#124in Fashion & Accessoires

The average Lace fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Trousers, Diaper bag, with strongest over-indexing on Planet Fitness (2.22× the country average).

Demographically, the Lace audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lace fan in United States is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lace profile in United States.

Audience size
14M
in United States
Gender
79.6%♀
20.4% male
Age
39.1
average years
Country rank
#2528
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lace fans

79.6% are female, 20.4% are male, average age 39.1.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Lace audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.1
Estimated audience size13,972,351
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Lace audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Lace audience comes from United States.

Worldwide audience distribution share by country for Lace
CountryShare
United States17.7%
Japan4.4%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lace audience in United States is strongest.

Fig. 05

Top regions by affinity

Lace fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.99×
02Nebraska~100K1.36×
03Nevada~200K1.29×
04Washington~300K1.22×
05Utah~100K1.19×
06Arkansas~100K1.19×
07New Jersey~400K1.16×
08Idaho~80K1.15×
09Connecticut~200K1.13×
10Massachusetts~300K1.12×
11Hawaii~70K1.12×
12Virginia~400K1.11×
13New Mexico~80K1.11×
14Texas~1.5M1.10×
15New York~900K1.09×
16Mississippi~100K1.08×
17Oregon~200K1.07×
18Vermont~30K1.04×
19Oklahoma~200K1.03×
20Rhode Island~50K1.02×
21Georgia~400K1.00×
22Kansas~100K0.98×
23Delaware~40K0.98×
24Florida~900K0.97×
25Maryland~200K0.95×
26Alaska~30K0.95×
27Missouri~200K0.94×
28Louisiana~200K0.94×
29West Virginia~60K0.94×
30Arizona~300K0.93×
31North Carolina~400K0.92×
32Alabama~200K0.92×
33Illinois~400K0.91×
34Ohio~400K0.91×
35Indiana~200K0.91×
36Kentucky~200K0.91×
37South Dakota~30K0.91×
38Minnesota~200K0.90×
39South Carolina~200K0.89×
40Iowa~100K0.89×
41North Dakota~30K0.87×
42Pennsylvania~400K0.86×
43Colorado~200K0.86×
44Montana~30K0.85×
45Wisconsin~200K0.83×
46Michigan~300K0.82×
47Tennessee~200K0.82×
48Maine~40K0.82×
49Washington, District of Columbia~30K0.81×
50New Hampshire~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Lace, United States
0.78×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lace audience
#·InterestCategoryAffinity×
01CorsetFashion & Accessoires3.69×
02Diaper bagKids & Family3.36×
03Ancient EgyptPolitics & Society2.78×
04SkirtFashion & Accessoires2.63×
05SwimsuitFashion & Accessoires2.54×
06TrousersFashion & Accessoires2.47×
07Nordstrom rackFashion & Accessoires2.40×
08Planet FitnessSports2.22×
09MetaphysicsBusiness & Career2.07×
10Men's clothingFashion & Accessoires2.05×
11LingerieFashion & Accessoires2.02×
12Cyber MondayShopping2.00×
13Discount storesShopping1.86×
14Five BelowShopping1.84×
15HairstyleBeauty & Wellness1.80×
16J. C. PenneyShopping1.77×
17Black Friday (shopping)Shopping1.75×
18FragrancesBeauty & Wellness1.57×
19SpasBeauty & Wellness1.54×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lace audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
ExtroversionTHRILL1.43×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lace audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Risk AppetiteTHRILL0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lace have in United States?

Lace has an estimated audience of 13,972,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lace fans?

79.6% of Lace fans are female, 20.4% are male, with an average age of 39.1 years.

03

Which brands do Lace fans like most?

Lace fans show strongest brand affinity for Planet Fitness (2.22×), Trousers (2.47×), and Diaper bag (3.36×) over the country average.

04

Where do Lace fans live in United States?

Lace fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Lace fans also like?

Beyond Lace itself, the audience over-indexes on Trousers (2.47×), Diaper bag (3.36×), Nordstrom rack (2.4×), and Skirt (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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