Lace Audience in United States

Lace has an estimated audience of 13,972,351 people in United States. 79.6% are female, 20.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Planet Fitness, Nordstrom rack, Lace wig, Hobby Lobby.

The average Lace fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Planet Fitness, Nordstrom rack, with strongest over-indexing on Diaper bag (5.4× the country average). Demographically, the Lace audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Lace fans

Demographic split for Lace audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.1
Estimated audience size13,972,351

Audience persona

The typical Lace fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Lace in United States
RegionReachAffinity
California2,654,0831.73×
Texas1,298,9531.08×
Florida1,011,4451.07×
New York935,2151.2×
Georgia451,6411.05×
Illinois431,9450.93×
New Jersey424,6451.19×
Ohio406,1070.94×
Pennsylvania404,8340.86×
Virginia394,9131.16×
North Carolina394,1690.94×
Washington347,1211.24×
Massachusetts337,8151.23×
Michigan289,7310.79×
Arizona247,8440.87×
Maryland239,4411×
Tennessee233,7130.83×
Indiana229,9820.9×
Missouri209,0460.93×
Colorado193,0760.88×
South Carolina190,0330.9×
Minnesota188,4230.94×
Alabama185,3140.95×
Wisconsin182,7420.87×
Oregon181,1911.13×
Louisiana170,3980.95×
Nevada166,4471.23×
Connecticut162,5101.16×
Kentucky156,4910.89×
Oklahoma153,4610.99×
Utah143,2591.14×
Arkansas137,0561.19×
Mississippi136,0691.18×
Iowa104,5130.91×
Kansas104,2430.95×
Nebraska96,3781.38×
Idaho86,4441.23×
New Mexico76,4031.09×
Hawaii72,1101.2×
West Virginia62,7580.96×
New Hampshire40,4120.73×
Delaware40,3951.05×
Rhode Island39,8620.9×
Washington, District of Columbia36,4920.87×
Maine36,0640.72×
Montana29,3620.76×
South Dakota23,5470.73×
Alaska23,1560.77×
Vermont20,8410.85×
North Dakota19,8410.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lace audience
BrandAffinityCategory
Diaper bag5.4×Kids & Family
Planet Fitness3.08×Sports
Nordstrom rack2.77×Fashion & Accessoires
Lace wig3.21×Beauty & Wellness
Hobby Lobby2.03×Home & Garden
Men's clothing2.21×Fashion & Accessoires
Skirt2.81×Fashion & Accessoires
Trousers2.34×Fashion & Accessoires
Swimsuit2.56×Fashion & Accessoires
Do it yourself (DIY)1.6×Home & Garden
Women's clothing1.63×Fashion & Accessoires
Hair coloring2.69×Beauty & Wellness
Metaphysics2.51×Business & Career
Spas1.67×Beauty & Wellness
Boho-chic2.88×Fashion & Accessoires
Universal Studios4.75×Movies & TV
Hair straightening2.67×Beauty & Wellness
Real property2.25×Home & Garden
Josh Hutcherson5.99×Movies & TV
Marshalls1.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lace audience
TraitClusterScore
ExtroversionTHRILL1.45
CreativityOPEN1.28
Price SensitivityPREMIUM1.28
Design AffinityPREMIUM1.28
SustainabilityBALANCE1.24
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Lace
CountryShare
United States17.8%
Japan4.4%
Brazil4.0%

See Lace audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lace have in United States?

Lace has an estimated audience of 13,972,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Lace fans?

79.6% of Lace fans are female, 20.4% are male, with an average age of 39.1 years.

Which brands do Lace fans like most?

Lace fans show strongest brand affinity for Diaper bag (5.4×), Planet Fitness (3.08×), and Nordstrom rack (2.77×) over the country average.

Where do Lace fans live in United States?

Lace fans in United States are most concentrated in California (reach 2,654,083), Texas (reach 1,298,953), and Florida (reach 1,011,445). These three regions account for the largest share of the active audience.

What other brands do Lace fans also like?

Beyond Lace itself, the audience over-indexes on Planet Fitness (3.08×), Nordstrom rack (2.77×), Lace wig (3.21×), and Hobby Lobby (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.