Lace Audience in Germany
Lace has an estimated audience of 2,077,045 people in Germany. 70.1% are female, 29.9% are male, average age 38.9. Top brand affinities: Satire, Google News, Pajamas, Lingerie, Tagesschau.
Top brand affinities include Satire, Google News, Pajamas, with strongest over-indexing on Satire (5.5× the country average). Demographically, the Lace audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lace fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 38.9 |
| Estimated audience size | 2,077,045 |
Audience persona
The typical Lace fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.5× | Literature |
| Google News | 4.93× | News |
| Pajamas | 6.46× | Fashion & Accessoires |
| Lingerie | 3.44× | Fashion & Accessoires |
| Tagesschau | 1.97× | Movies & TV |
| Leggings | 4.41× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.2× | Home & Garden |
| Spiegel Online | 2.05× | News |
| Knitting | 3.22× | Home & Garden |
| TikTok | 1.7× | Internet & Social Media |
| German television comedy | 4.99× | Movies & TV |
| Pets | 1.59× | Pets & Animals |
| Pillow | 4.14× | Home & Garden |
| Pandora | 4.25× | Fashion & Accessoires |
| H&M | 1.76× | Shopping |
| Gina Tricot | 4.68× | Fashion & Accessoires |
| Skin care | 2.51× | Beauty & Wellness |
| High school | 3.14× | Business & Career |
| Crochet | 3.03× | Home & Garden |
| Bonprix | 2.32× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.89 |
| Creativity | OPEN | 1.88 |
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.61 |
| Sports Activity | POWER | 1.48 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 4.4% |
| Brazil | 4.0% |
See Lace audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.