Lace Audience in Germany
Lace has an estimated audience of 2,077,045 people in Germany. 70.1% are female, 29.9% are male, average age 38.9. Top brand affinities: Rossmann, Gil Ofarim, Škoda Kodiaq, Home Delivery, Cachorro.
Top brand affinities include Rossmann, Gil Ofarim, Škoda Kodiaq, with strongest over-indexing on Rossmann (2.32× the country average). Demographically, the Lace audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lace fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 38.9 |
| Estimated audience size | 2,077,045 |
Audience persona
The typical Lace fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.32× | Shopping |
| Gil Ofarim | 2.77× | Music & Radio |
| Škoda Kodiaq | 3.13× | Cars & Mobility |
| Home Delivery | 2.5× | Food & Beverages |
| Cachorro | 3.13× | Pets & Animals |
| The Hunt (2012 film) | 3.68× | Movies & TV |
| Mothercare | 1.52× | Kids & Family |
| Bank account | 2.11× | Business & Career |
| Jersey (fabric) | 3.36× | Fashion & Accessoires |
| Homesteading | 3.97× | Home & Garden |
| Esra Erol | 3.24× | Movies & TV |
| Fast Five | 2.86× | Movies & TV |
| Coworking | 2.23× | Business & Career |
| Information sensitivity | 2.88× | Technology & Electronics |
| Who Wants to Be a Millionaire? | 4.48× | Movies & TV |
| Ludo (board game) | 3.95× | Games |
| Sixx | 1.63× | Movies & TV |
| Jason Clarke (actor) | 2.36× | Movies & TV |
| Pierre Huyghe | 9.7× | Arts & Culture |
| Jacob Tremblay | 2.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.89 |
| Creativity | OPEN | 1.88 |
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.61 |
| Sports Activity | POWER | 1.48 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 4.4% |
| Brazil | 4.0% |
See Lace audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.