A data profile of the people who buy, follow and care about Lace in United Kingdom — modelled from more than twelve digital signal sources. Lace has an estimated audience of 2,988,429 people in United Kingdom.
The average Lace fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Hobby, Kitchen, with strongest over-indexing on Volunteering (2.3× the country average).
Demographically, the Lace audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lace fan in United Kingdom is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Volunteering.
The key figures that characterise the Lace profile in United Kingdom.
79.4% are female, 20.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 42.5 |
| Estimated audience size | 2,988,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Lace audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 4.4% |
| Brazil | 4.0% |
Where the Lace audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.54× | |
| 02 | Yorkshire and the Humber | ~300K | 1.27× | |
| 03 | Wales | ~200K | 1.08× | |
| 04 | England | ~2M | 1.04× | |
| 05 | South East | ~400K | 1.04× | |
| 06 | North East | ~100K | 1.00× | |
| 07 | Scotland | ~300K | 0.99× | |
| 08 | East Midlands | ~200K | 0.92× | |
| 09 | East of England | ~200K | 0.91× | |
| 10 | Northern Ireland | ~80K | 0.90× | |
| 11 | South West | ~200K | 0.88× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Lace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pour Moi | Fashion & Accessoires | 6.21× | ||
| 02 | Boux Avenue | Fashion & Accessoires | 3.44× | ||
| 03 | Reiss (brand) | Fashion & Accessoires | 2.63× | ||
| 04 | Mother's Day | Kids & Family | 2.34× | ||
| 05 | Volunteering | Politics & Society | 2.30× | ||
| 06 | Manicure | Beauty & Wellness | 2.28× | ||
| 07 | Wedding dress | Fashion & Accessoires | 2.23× | ||
| 08 | Refrigerator | Home & Garden | 1.75× | ||
| 09 | Tradition | Politics & Society | 1.75× | ||
| 10 | TK Maxx | Shopping | 1.73× | ||
| 11 | Etsy | Fashion & Accessoires | 1.72× | ||
| 12 | Hobby | Home & Garden | 1.71× | ||
| 13 | Skirt | Fashion & Accessoires | 1.66× | ||
| 14 | Wikipedia | Internet & Social Media | 1.62× | ||
| 15 | Discount stores | Shopping | 1.57× | ||
| 16 | Primark | Shopping | 1.56× | ||
| 17 | Kitchen | Home & Garden | 1.53× | ||
| 18 | Skin care | Beauty & Wellness | 1.52× | ||
| 19 | Organic food | Food & Beverages | 1.51× | ||
| 20 | Weddings | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Community Orientation | OPEN | 0.91× | |
| Pet Ownership | JOY | 0.91× |
Lace has an estimated audience of 2,988,429 people in United Kingdom, concentrated in England and South East.
79.4% of Lace fans are female, 20.6% are male, with an average age of 42.5 years.
Lace fans show strongest brand affinity for Volunteering (2.3×), Hobby (1.71×), and Kitchen (1.53×) over the country average.
Lace fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lace itself, the audience over-indexes on Hobby (1.71×), Kitchen (1.53×), Weddings (1.5×), and Pour Moi (6.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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