A data profile of the people who buy, follow and care about Lace in France — modelled from more than twelve digital signal sources. Lace has an estimated audience of 2,922,414 people in France.
Lace has an estimated audience of 2,922,414 people in France. 79.8% are female, 20.2% are male, average age 43.0. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (234.43× the country average).
Demographically, the Lace audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Lace fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Lace profile in France.
79.8% are female, 20.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 43.0 |
| Estimated audience size | 2,922,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Lace audience comes from France.
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 4.4% |
| Brazil | 4.0% |
The strongest cross-interests of the Lace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 234.43× | ||
| 02 | Christmas Gift | Kids & Family | 20.95× | ||
| 03 | Esselunga | Shopping | 20.00× | ||
| 04 | Christmas tree | Kids & Family | 16.50× | ||
| 05 | UniEuro | Shopping | 14.95× | ||
| 06 | Kitchen garden | Home & Garden | 11.14× | ||
| 07 | Breast Cancer awareness | Health | 9.59× | ||
| 08 | Dentistry | Business & Career | 9.17× | ||
| 09 | Hormone | Health | 9.14× | ||
| 10 | Zoom lens | Technology & Electronics | 8.92× | ||
| 11 | Girl power | Politics & Society | 8.80× | ||
| 12 | Sustainable products | Politics & Society | 6.41× | ||
| 13 | Broadcasting of sports events | Movies & TV | 5.69× | ||
| 14 | Pajamas | Fashion & Accessoires | 4.31× | ||
| 15 | Skirt | Fashion & Accessoires | 2.97× | ||
| 16 | Promod | Fashion & Accessoires | 2.82× | ||
| 17 | Lingerie | Fashion & Accessoires | 2.60× | ||
| 18 | Primark | Shopping | 2.15× | ||
| 19 | Real property | Home & Garden | 2.10× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.39× | |
| Quality Awareness | PREMIUM | 1.88× | |
| Community Orientation | OPEN | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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