A data profile of the people who buy, follow and care about Pajamas in France — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 2,908,722 people in France.
The average Pajamas fan in France is 42.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Intimissimi, Nightwear, Panties, with strongest over-indexing on Intimissimi (7.37× the country average).
Demographically, the Pajamas audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pajamas fan in France is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Intimissimi.
The key figures that characterise the Pajamas profile in France.
77.3% are female, 22.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 42.3 |
| Estimated audience size | 2,908,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Pajamas audience comes from France.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 4.4% |
| India | 4.3% |
Where the Pajamas audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.21× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.13× | |
| 03 | Hauts-de-France | ~300K | 1.07× | |
| 04 | Occitanie | ~300K | 1.04× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.04× | |
| 06 | Brittany | ~100K | 1.02× | |
| 07 | Pays de la Loire | ~200K | 1.01× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.99× | |
| 09 | Grand Est | ~200K | 0.98× | |
| 10 | Normandy | ~100K | 0.98× | |
| 11 | Centre-Val de Loire | ~100K | 0.95× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.89× | |
| 13 | Corsica | ~10K | 0.79× |
The strongest cross-interests of the Pajamas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chiffon (fabric) | Fashion & Accessoires | 9.36× | ||
| 02 | Intimissimi | Fashion & Accessoires | 7.37× | ||
| 03 | Oysho | Fashion & Accessoires | 7.19× | ||
| 04 | Nightwear | Fashion & Accessoires | 6.44× | ||
| 05 | Panties | Fashion & Accessoires | 5.88× | ||
| 06 | Brassiere | Food & Beverages | 5.48× | ||
| 07 | Calzedonia | Fashion & Accessoires | 4.83× | ||
| 08 | Princesse tam.tam | Fashion & Accessoires | 4.50× | ||
| 09 | Lace | Fashion & Accessoires | 4.31× | ||
| 10 | Social media marketing | Business & Career | 3.44× | ||
| 11 | Bedroom | Home & Garden | 3.43× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.81× | ||
| 13 | Skin care | Beauty & Wellness | 2.77× | ||
| 14 | Uniqlo | Shopping | 2.52× | ||
| 15 | EBay | Shopping | 2.49× | ||
| 16 | H&M | Shopping | 2.41× | ||
| 17 | Men's clothing | Fashion & Accessoires | 2.36× | ||
| 18 | Primark | Shopping | 2.04× | ||
| 19 | Women's clothing | Fashion & Accessoires | 2.03× | ||
| 20 | Tea | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.31× | |
| Extroversion | THRILL | 1.28× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Price Sensitivity | PREMIUM | 0.49× | |
| Convenience Orientation | PREMIUM | 0.53× |
Pajamas has an estimated audience of 2,908,722 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
77.3% of Pajamas fans are female, 22.7% are male, with an average age of 42.3 years.
Pajamas fans show strongest brand affinity for Intimissimi (7.37×), Nightwear (6.44×), and Panties (5.88×) over the country average.
Pajamas fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pajamas itself, the audience over-indexes on Nightwear (6.44×), Panties (5.88×), Oysho (7.19×), and Brassiere (5.48×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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