Uniqlo Audience in France
Uniqlo has an estimated audience of 7,268,391 people in France. 63.9% are female, 36.1% are male, average age 37.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: France, Beauty, Paris, Monoprix, H&M.
The average Uniqlo fan in France is 37.3 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include France, Beauty, Paris, with strongest over-indexing on France (2.01× the country average). Demographically, the Uniqlo audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Uniqlo fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 37.3 |
| Estimated audience size | 7,268,391 |
Audience persona
The typical Uniqlo fan in France is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for France.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,746,993 | 2.88× |
| Auvergne-Rhône-Alpes | 869,511 | 1.02× |
| Occitanie | 633,882 | 1.01× |
| Provence-Alpes-Côte d'Azur | 627,271 | 1.16× |
| Nouvelle-Aquitaine | 582,750 | 0.91× |
| Grand Est | 559,447 | 0.95× |
| Hauts-de-France | 435,674 | 0.68× |
| Pays de la Loire | 364,768 | 0.9× |
| Brittany | 341,870 | 0.96× |
| Normandy | 242,260 | 0.68× |
| Centre-Val de Loire | 188,281 | 0.69× |
| Bourgogne-Franche-Comté | 175,470 | 0.6× |
| Corsica | 19,877 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France | 2.01× | Travel & Leisure |
| Beauty | 1.64× | Beauty & Wellness |
| Paris | 1.79× | Travel & Leisure |
| Monoprix | 2.19× | Shopping |
| H&M | 2.19× | Shopping |
| Hermès | 2.96× | Fashion & Accessoires |
| IKEA | 1.84× | Home & Garden |
| Women's clothing | 1.72× | Fashion & Accessoires |
| Euphoria | 1.61× | Movies & TV |
| Claudie Pierlot | 3.51× | Fashion & Accessoires |
| Mango | 2.74× | Shopping |
| Recreation | 1.75× | Travel & Leisure |
| Men's clothing | 2.08× | Fashion & Accessoires |
| Video games | 1.52× | Games |
| Petit Bateau | 3× | Fashion & Accessoires |
| Primark | 1.86× | Shopping |
| La Redoute | 1.62× | Shopping |
| Modern architecture | 2.93× | Arts & Culture |
| Sephora | 1.74× | Shopping |
| Boutiques | 1.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.28 |
| Mindfulness | BALANCE | 1.97 |
| Early Adopter Mentality | POWER | 1.8 |
| Sustainability | BALANCE | 1.69 |
| Indulgence | JOY | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.5% |
| China | 14.3% |
| United States | 10.2% |
See Uniqlo audiences in other countries
More Shopping audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
How many fans does Uniqlo have in France?
Uniqlo has an estimated audience of 7,268,391 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Uniqlo fans?
63.9% of Uniqlo fans are female, 36.1% are male, with an average age of 37.3 years.
Which brands do Uniqlo fans like most?
Uniqlo fans show strongest brand affinity for France (2.01×), Beauty (1.64×), and Paris (1.79×) over the country average.
Where do Uniqlo fans live in France?
Uniqlo fans in France are most concentrated in Île-de-France (reach 3,746,993), Auvergne-Rhône-Alpes (reach 869,511), and Occitanie (reach 633,882). These three regions account for the largest share of the active audience.
What other brands do Uniqlo fans also like?
Beyond Uniqlo itself, the audience over-indexes on Beauty (1.64×), Paris (1.79×), Monoprix (2.19×), and H&M (2.19×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.