A data profile of the people who buy, follow and care about Sustainable fashion in France — modelled from more than twelve digital signal sources. Sustainable fashion has an estimated audience of 2,894,622 people in France.
Sustainable fashion has an estimated audience of 2,894,622 people in France. 69.2% are female, 30.8% are male, average age 40.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Sustainable products, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (581.38× the country average).
Demographically, the Sustainable fashion audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Sustainable fashion fan in France is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sustainable fashion profile in France.
69.2% are female, 30.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 40.4 |
| Estimated audience size | 2,894,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Sustainable fashion audience comes from France.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 9.4% |
| Japan | 8.5% |
The strongest cross-interests of the Sustainable fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 581.38× | ||
| 02 | Selfridges | Shopping | 470.46× | ||
| 03 | Christmas Gift | Kids & Family | 51.93× | ||
| 04 | Christmas tree | Kids & Family | 42.73× | ||
| 05 | Girl power | Politics & Society | 31.44× | ||
| 06 | Sustainable products | Politics & Society | 31.29× | ||
| 07 | Breast Cancer awareness | Health | 21.60× | ||
| 08 | Sexology | Kids & Family | 17.74× | ||
| 09 | Christmas lights | Home & Garden | 14.86× | ||
| 10 | Raincoat | Fashion & Accessoires | 13.25× | ||
| 11 | Sustainable clothing | Fashion & Accessoires | 9.20× | ||
| 12 | Kitchen garden | Home & Garden | 7.41× | ||
| 13 | Dentistry | Business & Career | 6.73× | ||
| 14 | Zoom lens | Technology & Electronics | 6.66× | ||
| 15 | Ethical consumerism | Shopping | 5.07× | ||
| 16 | Vintage clothing | Fashion & Accessoires | 4.20× | ||
| 17 | Local food | Food & Beverages | 3.91× | ||
| 18 | Uniqlo | Shopping | 3.17× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 3.11× | ||
| 20 | EasyJet | Travel & Leisure | 2.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.39× | |
| Sustainability | BALANCE | 3.98× | |
| Design Affinity | PREMIUM | 2.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sustainable fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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