A data profile of the people who buy, follow and care about Sustainable fashion in Spain — modelled from more than twelve digital signal sources. Sustainable fashion has an estimated audience of 2,250,735 people in Spain.
Sustainable fashion has an estimated audience of 2,250,735 people in Spain. 71.6% are female, 28.4% are male, average age 43.0. Top brand affinities: Reuse, Boho-chic, Fair trade, Ethical consumerism, Sustainable clothing.
Top brand affinities include Reuse, Boho-chic, Fair trade, with strongest over-indexing on Reuse (13.92× the country average).
Demographically, the Sustainable fashion audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Sustainable fashion fan in Spain is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Reuse.
The key figures that characterise the Sustainable fashion profile in Spain.
71.6% are female, 28.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 43.0 |
| Estimated audience size | 2,250,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Sustainable fashion audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 9.4% |
| Japan | 8.5% |
The strongest cross-interests of the Sustainable fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reuse | Home & Garden | 13.92× | ||
| 02 | Sustainable clothing | Fashion & Accessoires | 9.90× | ||
| 03 | Fair trade | Business & Career | 8.07× | ||
| 04 | Boho-chic | Fashion & Accessoires | 4.85× | ||
| 05 | Ethical consumerism | Shopping | 4.85× | ||
| 06 | Bohemian style | Fashion & Accessoires | 4.84× | ||
| 07 | Uniqlo | Shopping | 3.71× | ||
| 08 | Simple living | Politics & Society | 3.60× | ||
| 09 | Volunteering | Politics & Society | 3.41× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 3.27× | ||
| 11 | Luxury real estate | Business & Career | 3.22× | ||
| 12 | Oysho | Fashion & Accessoires | 2.98× | ||
| 13 | Organic farming | Food & Beverages | 2.88× | ||
| 14 | Natural skin care | Beauty & Wellness | 2.57× | ||
| 15 | Renovation | Home & Garden | 2.52× | ||
| 16 | Sustainability | Politics & Society | 2.47× | ||
| 17 | Modern art | Arts & Culture | 2.35× | ||
| 18 | Local food | Food & Beverages | 2.27× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.90× | ||
| 20 | Home improvement | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.74× | |
| Design Affinity | PREMIUM | 2.25× | |
| Luxury Orientation | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sustainable fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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