Rascasse Audience Intelligence

Sustainable fashion Audience in United States

A data profile of the people who buy, follow and care about Sustainable fashion in United States — modelled from more than twelve digital signal sources. Sustainable fashion has an estimated audience of 7,664,981 people in United States.

#2832among Topic in United States#241in Fashion & Accessoires

The average Sustainable fashion fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable clothing, Trader Joe's, Do it yourself (DIY), with strongest over-indexing on Sustainable clothing (15.17× the country average).

Demographically, the Sustainable fashion audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable fashion fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable fashion profile in United States.

Audience size
7.7M
in United States
Gender
73.5%♀
26.5% male
Age
35.4
average years
Country rank
#4638
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable fashion fans

73.5% are female, 26.5% are male, average age 35.4.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Sustainable fashion audience in United States
MetricValue
Female73.5%
Male26.5%
Average age35.4
Estimated audience size7,664,981
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Sustainable fashion audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Sustainable fashion audience comes from United States.

Worldwide audience distribution share by country for Sustainable fashion
CountryShare
United States14.4%
China9.4%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable fashion fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K2.10×
02Washington, District of Columbia~40K1.68×
03California~1M1.38×
04Massachusetts~200K1.37×
05New Jersey~300K1.28×
06Washington~200K1.19×
07Delaware~20K1.17×
08Georgia~300K1.16×
09Hawaii~40K1.15×
10Rhode Island~30K1.15×
11Oregon~100K1.14×
12Vermont~20K1.14×
13Illinois~300K1.13×
14Connecticut~90K1.13×
15Virginia~200K1.10×
16Maryland~100K1.10×
17Colorado~100K1.03×
18Minnesota~100K1.01×
19Kansas~60K1.01×
20Alaska~20K0.99×
21Florida~500K0.98×
22Pennsylvania~300K0.98×
23Arizona~200K0.97×
24New Hampshire~30K0.97×
25Maine~30K0.97×
26North Dakota~20K0.97×
27Montana~20K0.96×
28Texas~600K0.94×
29North Carolina~200K0.94×
30Idaho~40K0.93×
31South Dakota~20K0.93×
32Michigan~200K0.92×
33Missouri~100K0.92×
34Louisiana~90K0.91×
35Utah~60K0.91×
36Nebraska~30K0.89×
37West Virginia~30K0.89×
38South Carolina~100K0.88×
39New Mexico~30K0.88×
40Indiana~100K0.87×
41Arkansas~60K0.87×
42Ohio~200K0.86×
43Tennessee~100K0.86×
44Mississippi~50K0.86×
45Nevada~60K0.85×
46Iowa~50K0.85×
47Wisconsin~100K0.84×
48Alabama~90K0.81×
49Kentucky~80K0.81×
50Oklahoma~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Sustainable fashion, United States
0.80×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable fashion audience
#·InterestCategoryAffinity×
01Sustainable clothingFashion & Accessoires15.17×
02Plastic recyclingPolitics & Society8.85×
03FC Bayern MunichSports5.44×
04PandoraFashion & Accessoires4.98×
05Disney StoreShopping4.73×
06Art exhibitionArts & Culture4.16×
07Handmade jewelryFashion & Accessoires3.96×
08Urban OutfittersShopping3.48×
09Trader Joe'sShopping2.88×
10Contemporary artArts & Culture2.84×
11Organic farmingFood & Beverages2.82×
12MuseumArts & Culture2.75×
13Fine artBusiness & Career2.68×
14Vintage clothingFashion & Accessoires2.64×
15Bass guitarMusic & Radio2.52×
16Local foodFood & Beverages2.36×
17Do it yourself (DIY)Home & Garden2.26×
18Planet FitnessSports1.86×
19Target CorporationShopping1.81×
20Luxury goodsFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable fashion audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.69×
Luxury OrientationPREMIUM2.29×
Design AffinityPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable fashion audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.72×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable fashion have in United States?

Sustainable fashion has an estimated audience of 7,664,981 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sustainable fashion fans?

73.5% of Sustainable fashion fans are female, 26.5% are male, with an average age of 35.4 years.

03

Which brands do Sustainable fashion fans like most?

Sustainable fashion fans show strongest brand affinity for Sustainable clothing (15.17×), Trader Joe's (2.88×), and Do it yourself (DIY) (2.26×) over the country average.

04

Where do Sustainable fashion fans live in United States?

Sustainable fashion fans in United States are most concentrated in California (reach ~1M), New York (reach ~900K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable fashion fans also like?

Beyond Sustainable fashion itself, the audience over-indexes on Trader Joe's (2.88×), Do it yourself (DIY) (2.26×), Art exhibition (4.16×), and Handmade jewelry (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sustainable fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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