Sustainable fashion Audience in United States

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Sustainable fashion has an estimated audience of 7,664,981 people in United States. 73.5% are female, 26.5% are male, average age 35.4. Top regions: California, New York, Texas. Top brand affinities: Bank account, Natural rubber, Regional styles of Mexican music, Dog breed, Collectable.

The average Sustainable fashion fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bank account, Natural rubber, Regional styles of Mexican music, with strongest over-indexing on Bank account (4.94× the country average). Demographically, the Sustainable fashion audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sustainable fashion fans

Demographic split for Sustainable fashion audience in United States
MetricValue
Female73.5%
Male26.5%
Average age35.4
Estimated audience size7,664,981

Audience persona

The typical Sustainable fashion fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Sustainable fashion in United States
RegionReachAffinity
California1,215,1731.44×
New York1,019,0822.38×
Texas616,4030.94×
Florida444,8050.86×
Illinois276,8671.08×
Georgia267,6311.13×
New Jersey251,2041.29×
Pennsylvania235,0950.91×
Massachusetts234,3271.55×
North Carolina229,6811×
Virginia212,5901.14×
Ohio209,8710.89×
Washington187,9301.22×
Michigan173,5510.87×
Arizona152,4790.97×
Maryland146,0511.11×
Indiana124,7040.89×
Tennessee123,9530.81×
Minnesota120,8341.1×
Colorado115,4720.96×
Oregon107,6291.22×
Missouri105,6750.86×
South Carolina86,1460.75×
Louisiana83,8660.85×
Wisconsin82,4650.72×
Connecticut80,5071.05×
Kansas71,9251.19×
Alabama65,0550.61×
Kentucky61,8320.64×
Utah54,0030.79×
Oklahoma51,9010.61×
Arkansas50,2780.8×
Washington, District of Columbia49,4082.14×
Nevada48,8000.66×
Iowa47,7970.76×
Hawaii37,7811.15×
Delaware36,0641.71×
Mississippi34,5860.55×
Rhode Island34,0751.4×
Idaho29,9620.78×
Nebraska26,1780.68×
New Mexico26,0420.68×
West Virginia25,9560.73×
Maine22,7030.83×
New Hampshire21,3870.71×
Montana16,9350.8×
Vermont16,2501.21×
Alaska15,5420.95×
South Dakota13,3730.75×
North Dakota13,0200.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable fashion audience
BrandAffinityCategory
Bank account4.94×Business & Career
Natural rubber2.98×Cars & Mobility
Regional styles of Mexican music3.76×Music & Radio
Dog breed1.56×Pets & Animals
Collectable2.06×Kids & Family
Home equity2.04×Home & Garden
Staycation2.99×Home & Garden
Mothercare2.68×Kids & Family
Nebraska Cornhuskers football2.92×Sports
Cachorro4.15×Pets & Animals
Jesse Plemons2.55×Movies & TV
JDSU2.26×Business & Career
Jaws3.69×Movies & TV
Iowa Lottery6.7×Games
Home staging3.3×Home & Garden
Meals on Wheels3.32×Food & Beverages
Enrique Hernández (baseball)8.36×Sports
Janitor3.71×Home & Garden
Highland games4.96×Sports
Nasal cavity4.4×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable fashion audience
TraitClusterScore
SustainabilityBALANCE7.6
Design AffinityPREMIUM2.32
Luxury OrientationPREMIUM2.2
LGBTQ+ IdentityOPEN1.96
Sports ActivityPOWER1.71
Early Adopter MentalityPOWER1.71

Worldwide distribution

Worldwide audience distribution share by country for Sustainable fashion
CountryShare
United States14.4%
China9.4%
Japan8.5%

See Sustainable fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sustainable fashion have in United States?

Sustainable fashion has an estimated audience of 7,664,981 people in United States, concentrated in California and New York.

What is the gender split and age of Sustainable fashion fans?

73.5% of Sustainable fashion fans are female, 26.5% are male, with an average age of 35.4 years.

Which brands do Sustainable fashion fans like most?

Sustainable fashion fans show strongest brand affinity for Bank account (4.94×), Natural rubber (2.98×), and Regional styles of Mexican music (3.76×) over the country average.

Where do Sustainable fashion fans live in United States?

Sustainable fashion fans in United States are most concentrated in California (reach 1,215,173), New York (reach 1,019,082), and Texas (reach 616,403). These three regions account for the largest share of the active audience.

What other brands do Sustainable fashion fans also like?

Beyond Sustainable fashion itself, the audience over-indexes on Natural rubber (2.98×), Regional styles of Mexican music (3.76×), Dog breed (1.56×), and Collectable (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.