Plastic recycling Audience in United States

Plastic recycling logo

Plastic recycling has an estimated audience of 3,054,467 people in United States. 63.9% are female, 36.1% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Wildlife trade, Sustainable energy, Alternative energy, Zero waste, Landfill.

The average Plastic recycling fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wildlife trade, Sustainable energy, Alternative energy, with strongest over-indexing on Wildlife trade (13.29× the country average). Demographically, the Plastic recycling audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Plastic recycling fans

Demographic split for Plastic recycling audience in United States
MetricValue
Female63.9%
Male36.1%
Average age37.6
Estimated audience size3,054,467

Audience persona

The typical Plastic recycling fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Wildlife trade.

Top regions in United States

Top regions ranked by reach for Plastic recycling in United States
RegionReachAffinity
California567,4021.69×
Texas242,7940.92×
New York159,2270.93×
Florida131,4380.64×
Indiana119,0652.13×
Illinois101,9081×
Virginia97,5921.31×
Pennsylvania94,9170.92×
Ohio94,1901×
Wisconsin90,4011.97×
Michigan81,9241.03×
Georgia79,0790.84×
North Carolina75,8520.83×
Washington75,8381.24×
Arizona65,9071.06×
New Jersey58,1780.75×
Massachusetts57,7040.96×
Maryland57,4441.09×
Colorado52,8831.1×
Missouri51,1001.04×
Tennessee47,3670.77×
Minnesota47,2101.08×
Oregon46,8861.34×
South Carolina35,2710.77×
Washington, District of Columbia34,9863.81×
Connecticut33,9001.11×
Kentucky29,9630.78×
Alabama29,3800.69×
Iowa25,6981.02×
Kansas23,5980.98×
Utah22,4180.82×
Oklahoma22,1430.65×
Louisiana21,8510.55×
Nevada17,4340.59×
Mississippi16,3840.65×
New Hampshire15,1691.26×
Arkansas14,5550.58×
Nebraska13,6410.89×
New Mexico12,9670.85×
Idaho11,1030.72×
West Virginia9,7690.69×
Hawaii8,9490.68×
Maine8,6640.79×
Alaska6,7491.03×
Vermont6,4681.21×
Montana6,2100.73×
Delaware6,1570.73×
Rhode Island5,6800.58×
South Dakota4,8390.69×
North Dakota4,3980.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plastic recycling audience
BrandAffinityCategory
Wildlife trade13.29×Politics & Society
Sustainable energy8.4×Home & Garden
Alternative energy14.8×Home & Garden
Zero waste12.97×Home & Garden
Landfill11.57×Home & Garden
Street photography8.34×Technology & Electronics
Art exhibition6.62×Arts & Culture
Organic product6.37×Food & Beverages
Ethical consumerism10.65×Shopping
Sustainable products10.03×Politics & Society
FIFA World Cup3.39×Sports
Raw material10.43×Business & Career
Water pollution16.4×Politics & Society
Kawhi Leonard11.65×Sports
Sustainable fashion8.85×Fashion & Accessoires
Charity and causes3.82×Business & Career
Sustainable living6.81×Home & Garden
Healthy habits4.13×Health
Moda Feminina7.3×Fashion & Accessoires
Macy's2.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plastic recycling audience
TraitClusterScore
SustainabilityBALANCE4.29
Design AffinityPREMIUM2.49
Luxury OrientationPREMIUM2.01
TravellingTHRILL1.75
MindfulnessBALANCE1.61
Healthy LifestyleBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Plastic recycling
CountryShare
United States16.6%
United Kingdom8.0%
Germany6.7%

See Plastic recycling audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Plastic recycling have in United States?

Plastic recycling has an estimated audience of 3,054,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Plastic recycling fans?

63.9% of Plastic recycling fans are female, 36.1% are male, with an average age of 37.6 years.

Which brands do Plastic recycling fans like most?

Plastic recycling fans show strongest brand affinity for Wildlife trade (13.29×), Sustainable energy (8.4×), and Alternative energy (14.8×) over the country average.

Where do Plastic recycling fans live in United States?

Plastic recycling fans in United States are most concentrated in California (reach 567,402), Texas (reach 242,794), and New York (reach 159,227). These three regions account for the largest share of the active audience.

What other brands do Plastic recycling fans also like?

Beyond Plastic recycling itself, the audience over-indexes on Sustainable energy (8.4×), Alternative energy (14.8×), Zero waste (12.97×), and Landfill (11.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.