Rascasse Audience Intelligence

Plastic recycling Audience in United States

A data profile of the people who buy, follow and care about Plastic recycling in United States — modelled from more than twelve digital signal sources. Plastic recycling has an estimated audience of 3,054,467 people in United States.

#5062among Topic in United States#665in Politics & Society

The average Plastic recycling fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wildlife trade, Sustainable energy, Alternative energy, with strongest over-indexing on Wildlife trade (13.29× the country average).

Demographically, the Plastic recycling audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plastic recycling fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Wildlife trade.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic recycling profile in United States.

Audience size
3.1M
in United States
Gender
63.9%♀
36.1% male
Age
37.6
average years
Country rank
#10140
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic recycling fans

63.9% are female, 36.1% are male, average age 37.6.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Plastic recycling audience in United States
MetricValue
Female63.9%
Male36.1%
Average age37.6
Estimated audience size3,054,467
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Plastic recycling audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Plastic recycling audience comes from United States.

Worldwide audience distribution share by country for Plastic recycling
CountryShare
United States16.6%
United Kingdom8.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic recycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Plastic recycling fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.67×
02Indiana~100K2.38×
03Wisconsin~70K1.58×
04California~500K1.47×
05Oregon~40K1.21×
06Virginia~90K1.15×
07Washington~70K1.12×
08New Hampshire~10K1.12×
09Vermont~6K1.11×
10Texas~300K1.08×
11Colorado~50K1.05×
12Kansas~30K1.05×
13Alaska~7K1.03×
14Pennsylvania~100K1.02×
15Illinois~100K1.02×
16Ohio~100K1.02×
17Minnesota~40K1.02×
18Connecticut~30K1.01×
19Iowa~30K1.01×
20Michigan~80K1.00×
21Maryland~50K1.00×
22Montana~9K1.00×
23Arizona~60K0.99×
24Delaware~8K0.99×
25Rhode Island~9K0.98×
26Missouri~50K0.97×
27Maine~10K0.96×
28North Dakota~6K0.96×
29South Dakota~7K0.94×
30Nebraska~10K0.93×
31New Mexico~10K0.93×
32West Virginia~10K0.93×
33Utah~30K0.92×
34Idaho~10K0.92×
35New York~200K0.91×
36Kentucky~30K0.90×
37Hawaii~10K0.90×
38Massachusetts~50K0.89×
39Georgia~80K0.88×
40Tennessee~50K0.88×
41Alabama~40K0.88×
42Oklahoma~30K0.86×
43Mississippi~20K0.86×
44New Jersey~70K0.85×
45Arkansas~20K0.84×
46North Carolina~80K0.83×
47South Carolina~40K0.82×
48Louisiana~30K0.79×
49Nevada~20K0.79×
50Florida~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Plastic recycling, United States
0.71×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic recycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic recycling audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society16.40×
02Alternative energyHome & Garden14.80×
03Wildlife tradePolitics & Society13.29×
04Zero wasteHome & Garden12.97×
05Kawhi LeonardSports11.65×
06LandfillHome & Garden11.57×
07Ethical consumerismShopping10.65×
08Raw materialBusiness & Career10.43×
09Sustainable productsPolitics & Society10.03×
10Sustainable fashionFashion & Accessoires8.85×
11Sustainable energyHome & Garden8.40×
12Street photographyTechnology & Electronics8.34×
13Moda FemininaFashion & Accessoires7.30×
14Sustainable livingHome & Garden6.81×
15Art exhibitionArts & Culture6.62×
16Organic productFood & Beverages6.37×
17Healthy habitsHealth4.13×
18Charity and causesBusiness & Career3.82×
19FIFA World CupSports3.39×
20Macy'sShopping2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic recycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic recycling audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.47×
Design AffinityPREMIUM2.62×
Healthy LifestyleBALANCE2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic recycling audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.71×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic recycling have in United States?

Plastic recycling has an estimated audience of 3,054,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plastic recycling fans?

63.9% of Plastic recycling fans are female, 36.1% are male, with an average age of 37.6 years.

03

Which brands do Plastic recycling fans like most?

Plastic recycling fans show strongest brand affinity for Wildlife trade (13.29×), Sustainable energy (8.4×), and Alternative energy (14.8×) over the country average.

04

Where do Plastic recycling fans live in United States?

Plastic recycling fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plastic recycling fans also like?

Beyond Plastic recycling itself, the audience over-indexes on Sustainable energy (8.4×), Alternative energy (14.8×), Zero waste (12.97×), and Landfill (11.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Plastic recycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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