Zero waste Audience in United States

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Zero waste has an estimated audience of 6,488,594 people in United States. 68.0% are female, 32.0% are male, average age 35.4. Top regions: California, New York, Texas. Top brand affinities: Self care, Organic farming, Old Navy, Climate, Landfill.

The average Zero waste fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Self care, Organic farming, Old Navy, with strongest over-indexing on Self care (2.68× the country average). Demographically, the Zero waste audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Zero waste fans

Demographic split for Zero waste audience in United States
MetricValue
Female68.0%
Male32.0%
Average age35.4
Estimated audience size6,488,594

Audience persona

The typical Zero waste fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Self care.

Top regions in United States

Top regions ranked by reach for Zero waste in United States
RegionReachAffinity
California907,7521.27×
New York449,2341.24×
Texas297,6740.53×
Florida269,6650.61×
North Carolina253,7251.3×
Massachusetts232,9101.82×
Illinois182,2020.84×
Washington181,8881.4×
Colorado159,5801.56×
Virginia158,5561×
South Carolina150,8001.54×
Pennsylvania150,5500.69×
Oregon144,4911.94×
Michigan139,5270.82×
Ohio130,9520.66×
Georgia127,3620.64×
New Hampshire102,4624.01×
Arizona102,4350.77×
New Jersey96,2780.58×
Tennessee94,7860.73×
Maryland85,3760.77×
Wisconsin83,0680.85×
Minnesota78,7430.85×
Connecticut76,0991.17×
Indiana64,0740.54×
Missouri63,1240.6×
Hawaii56,9592.04×
Kentucky50,7750.62×
Iowa48,2300.9×
Washington, District of Columbia46,1362.37×
Idaho40,8541.26×
Utah39,4270.68×
Maine38,9821.68×
Alabama38,3590.42×
Oklahoma30,2010.42×
Louisiana29,6190.35×
Nevada27,7410.44×
Kansas27,6110.54×
Arkansas24,4480.46×
Rhode Island22,8321.11×
Mississippi18,8290.35×
Vermont18,7141.64×
West Virginia16,7400.55×
Nebraska16,4010.5×
New Mexico16,3150.5×
Montana14,5620.81×
Alaska14,3191.03×
North Dakota12,9960.97×
South Dakota12,3200.82×
Wyoming11,6071.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zero waste audience
BrandAffinityCategory
Self care2.68×Health
Organic farming3.19×Food & Beverages
Old Navy2.16×Fashion & Accessoires
Climate3.38×Politics & Society
Landfill6.19×Home & Garden
Ethical consumerism6.03×Shopping
Houseplant3.64×Home & Garden
Sustainable living4.46×Home & Garden
Dollar Tree2×Shopping
Self-love2.54×Health
Sustainable products5.44×Politics & Society
Recycling3.3×Home & Garden
Natural skin care2.95×Beauty & Wellness
Sustainable design6.07×Business & Career
Environmentalism3.11×Politics & Society
Whole Foods Market1.74×Shopping
Organic product2.97×Food & Beverages
Sustainable fashion4.96×Fashion & Accessoires
Natural resource2.14×Politics & Society
Macy's1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zero waste audience
TraitClusterScore
SustainabilityBALANCE2.77
Design AffinityPREMIUM2.41
LGBTQ+ IdentityOPEN1.82
Sports ActivityPOWER1.49
Early Adopter MentalityPOWER1.45
Healthy LifestyleBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Zero waste
CountryShare
United States17.9%
France9.9%
Germany9.1%

See Zero waste audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Zero waste have in United States?

Zero waste has an estimated audience of 6,488,594 people in United States, concentrated in California and New York.

What is the gender split and age of Zero waste fans?

68.0% of Zero waste fans are female, 32.0% are male, with an average age of 35.4 years.

Which brands do Zero waste fans like most?

Zero waste fans show strongest brand affinity for Self care (2.68×), Organic farming (3.19×), and Old Navy (2.16×) over the country average.

Where do Zero waste fans live in United States?

Zero waste fans in United States are most concentrated in California (reach 907,752), New York (reach 449,234), and Texas (reach 297,674). These three regions account for the largest share of the active audience.

What other brands do Zero waste fans also like?

Beyond Zero waste itself, the audience over-indexes on Organic farming (3.19×), Old Navy (2.16×), Climate (3.38×), and Landfill (6.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.