Rascasse Audience Intelligence

Sustainable products Audience in United States

A data profile of the people who buy, follow and care about Sustainable products in United States — modelled from more than twelve digital signal sources. Sustainable products has an estimated audience of 7,692,404 people in United States.

#2818among Topic in United States#286in Politics & Society

The average Sustainable products fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home decorating ideas, Home Interior Design, Dollar Tree, with strongest over-indexing on Home decorating ideas (5.04× the country average).

Demographically, the Sustainable products audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable products fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable products profile in United States.

Audience size
7.7M
in United States
Gender
62.9%♀
37.1% male
Age
35.4
average years
Country rank
#4618
Topic in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable products fans

62.9% are female, 37.1% are male, average age 35.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Sustainable products audience in United States
MetricValue
Female62.9%
Male37.1%
Average age35.4
Estimated audience size7,692,404
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Sustainable products audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Sustainable products audience comes from United States.

Worldwide audience distribution share by country for Sustainable products
CountryShare
United States20.8%
United Kingdom9.3%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable products audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable products fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~90K1.54×
02Oregon~100K1.50×
03Hawaii~40K1.35×
04Missouri~100K1.15×
05Alaska~20K1.14×
06Vermont~20K1.12×
07Colorado~100K1.10×
08Washington, District of Columbia~30K1.09×
09New York~500K1.08×
10Massachusetts~200K1.05×
11South Dakota~20K1.05×
12North Dakota~20K1.05×
13Georgia~200K1.04×
14Rhode Island~30K1.03×
15Montana~20K1.02×
16California~900K1.01×
17Delaware~20K1.00×
18New Hampshire~30K0.99×
19Ohio~200K0.98×
20North Carolina~200K0.98×
21Maine~30K0.98×
22Pennsylvania~300K0.97×
23Washington~100K0.97×
24West Virginia~30K0.97×
25New Jersey~200K0.96×
26Virginia~200K0.96×
27Connecticut~70K0.96×
28Arkansas~60K0.96×
29Maryland~100K0.95×
30Iowa~60K0.95×
31Florida~500K0.94×
32Indiana~100K0.94×
33Nebraska~40K0.94×
34Illinois~200K0.93×
35Michigan~200K0.93×
36Minnesota~100K0.93×
37Kentucky~90K0.93×
38Mississippi~60K0.93×
39New Mexico~40K0.93×
40Idaho~40K0.93×
41South Carolina~100K0.91×
42Louisiana~90K0.91×
43Oklahoma~80K0.91×
44Utah~60K0.90×
45Wisconsin~100K0.89×
46Alabama~100K0.89×
47Nevada~70K0.89×
48Arizona~100K0.88×
49Tennessee~100K0.88×
50Texas~600K0.87×
Fig. 06

Affinity by region

Affinity by region — Sustainable products, United States
0.87×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable products audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable products audience
#·InterestCategoryAffinity×
01Home Interior DesignHome & Garden5.08×
02Home decorating ideasHome & Garden5.04×
03Bob's Discount FurnitureHome & Garden3.87×
04Ashley Furniture HomeStoresHome & Garden3.40×
05Boho-chicFashion & Accessoires3.21×
06H.O.M.E.Home & Garden3.05×
07VintageFashion & Accessoires3.01×
08Infant clothingKids & Family2.89×
09Architecture & DesignBusiness & Career2.73×
10Home DesignHome & Garden2.53×
11Landscape designBusiness & Career2.48×
12Dollar TreeShopping2.16×
13Trader Joe'sShopping1.89×
14Macy'sShopping1.82×
15Old NavyFashion & Accessoires1.81×
16Hobby LobbyHome & Garden1.80×
17NordstromShopping1.77×
18CostcoShopping1.67×
19Target CorporationShopping1.55×
20Kohl'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable products audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable products audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.01×
Quality AwarenessPREMIUM1.50×
Luxury OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable products audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
PatriotismCONSERVATISM0.71×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable products have in United States?

Sustainable products has an estimated audience of 7,692,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainable products fans?

62.9% of Sustainable products fans are female, 37.1% are male, with an average age of 35.4 years.

03

Which brands do Sustainable products fans like most?

Sustainable products fans show strongest brand affinity for Home decorating ideas (5.04×), Home Interior Design (5.08×), and Dollar Tree (2.16×) over the country average.

04

Where do Sustainable products fans live in United States?

Sustainable products fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable products fans also like?

Beyond Sustainable products itself, the audience over-indexes on Home Interior Design (5.08×), Dollar Tree (2.16×), Macy's (1.82×), and H.O.M.E. (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Sustainable products audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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