Sustainable products Audience in United States

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Sustainable products has an estimated audience of 7,692,404 people in United States. 62.9% are female, 37.1% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Home decorating ideas, Home Interior Design, Dollar Tree, Macy's, Boho-chic.

The average Sustainable products fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home decorating ideas, Home Interior Design, Dollar Tree, with strongest over-indexing on Home decorating ideas (5.04× the country average). Demographically, the Sustainable products audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Sustainable products fans

Demographic split for Sustainable products audience in United States
MetricValue
Female62.9%
Male37.1%
Average age35.4
Estimated audience size7,692,404

Audience persona

The typical Sustainable products fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Home decorating ideas.

Top regions in United States

Top regions ranked by reach for Sustainable products in United States
RegionReachAffinity
California930,6761.1×
Texas643,7270.97×
Florida546,6111.05×
New York532,1951.24×
Georgia278,8461.18×
Pennsylvania262,1751.01×
Illinois256,1501×
North Carolina245,1831.06×
Ohio227,5670.96×
New Jersey201,2961.03×
Michigan195,9960.97×
Virginia179,4910.96×
Missouri176,4831.42×
Massachusetts174,6341.15×
Washington157,3591.02×
Colorado140,5741.16×
Arizona138,9800.88×
Tennessee137,0030.89×
Maryland135,6821.03×
Indiana132,5310.94×
Kansas132,4952.19×
Minnesota104,0570.94×
South Carolina97,7660.84×
Wisconsin96,2100.83×
Alabama89,8800.84×
Kentucky89,7600.93×
Louisiana86,9020.88×
Oregon81,4310.92×
Connecticut74,6330.97×
Oklahoma72,3360.85×
Nevada60,9660.82×
Iowa56,3410.89×
Arkansas56,2780.89×
Utah55,1360.8×
Hawaii54,0431.63×
Mississippi47,0590.74×
Nebraska30,1400.78×
Washington, District of Columbia29,2111.26×
New Mexico28,7830.75×
New Hampshire25,8550.85×
West Virginia25,4020.71×
Maine24,9510.91×
Idaho23,4570.61×
Alaska19,3851.18×
Delaware19,1640.9×
Rhode Island19,0220.78×
Montana18,1980.85×
South Dakota17,9621.01×
North Dakota16,2401.03×
Vermont15,2011.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable products audience
BrandAffinityCategory
Home decorating ideas5.04×Home & Garden
Home Interior Design5.08×Home & Garden
Dollar Tree2.16×Shopping
Macy's1.82×Shopping
Boho-chic3.21×Fashion & Accessoires
Infant clothing2.89×Kids & Family
Ashley Furniture HomeStores3.4×Home & Garden
Old Navy1.81×Fashion & Accessoires
Hobby Lobby1.8×Home & Garden
Costco1.67×Shopping
Target Corporation1.55×Shopping
Vintage3.01×Fashion & Accessoires
Nordstrom1.77×Shopping
Home Design2.53×Home & Garden
Landscape design2.48×Business & Career
Kohl's1.52×Shopping
Architecture & Design2.73×Business & Career
H.O.M.E.3.05×Home & Garden
Whole Foods Market1.54×Shopping
Renovation1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable products audience
TraitClusterScore
SustainabilityBALANCE2.75
Design AffinityPREMIUM2.54
Luxury OrientationPREMIUM2.22
LGBTQ+ IdentityOPEN1.73
Healthy LifestyleBALANCE1.56
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Sustainable products
CountryShare
United States20.8%
United Kingdom9.3%
Germany7.7%

See Sustainable products audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sustainable products have in United States?

Sustainable products has an estimated audience of 7,692,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Sustainable products fans?

62.9% of Sustainable products fans are female, 37.1% are male, with an average age of 35.4 years.

Which brands do Sustainable products fans like most?

Sustainable products fans show strongest brand affinity for Home decorating ideas (5.04×), Home Interior Design (5.08×), and Dollar Tree (2.16×) over the country average.

Where do Sustainable products fans live in United States?

Sustainable products fans in United States are most concentrated in California (reach 930,676), Texas (reach 643,727), and Florida (reach 546,611). These three regions account for the largest share of the active audience.

What other brands do Sustainable products fans also like?

Beyond Sustainable products itself, the audience over-indexes on Home Interior Design (5.08×), Dollar Tree (2.16×), Macy's (1.82×), and Boho-chic (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.