Rascasse Audience Intelligence

Bob's Discount Furniture Target Market in United States

A data profile of the people who buy, follow and care about Bob's Discount Furniture in United States — modelled from more than twelve digital signal sources. Bob's Discount Furniture has an estimated audience of 10,693,926 people in United States.

#340among Brand in United States#237in Home & Garden

The average Bob's Discount Furniture fan in United States is 37.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include Harry Potter, Heavy metal music, Target Corporation, with strongest over-indexing on Harry Potter (1.78× the country average).

Demographically, the Bob's Discount Furniture audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bob's Discount Furniture fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob's Discount Furniture profile in United States.

Audience size
10.7M
in United States
Gender
75.7%♀
24.3% male
Age
37.1
average years
Country rank
#3347
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bob's Discount Furniture

75.7% are female, 24.3% are male, average age 37.1.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Bob's Discount Furniture audience in United States
MetricValue
Female75.7%
Male24.3%
Average age37.1
Estimated audience size10,693,926
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Bob's Discount Furniture audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Bob's Discount Furniture audience comes from United States.

Worldwide audience distribution share by country for Bob's Discount Furniture
CountryShare
United States99.5%
China0.2%
United Kingdom0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob's Discount Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Bob's Discount Furniture customers by region in United States
#RegionReachAffinity×
01Connecticut<1K4.02×
02Massachusetts~2K3.81×
03New Hampshire<1K3.80×
04Maine<1K3.44×
05Rhode Island<1K3.33×
06New Jersey~1K2.67×
07Maryland<1K2.43×
08Pennsylvania~2K2.35×
09Vermont<1K2.17×
10New York~2K1.98×
11Delaware<1K1.94×
12Illinois~1K1.74×
13Michigan<1K1.69×
14Wisconsin<1K1.62×
15Indiana<1K1.57×
16Ohio<1K1.27×
17Missouri<1K1.22×
18Washington, District of Columbia<1K1.21×
19Virginia<1K1.10×
20North Carolina<1K1.06×
21Arizona<1K1.03×
22Nevada<1K1.01×
23Kentucky<1K0.98×
24Minnesota<1K0.95×
25California~2K0.87×
26West Virginia<1K0.67×
27Iowa<1K0.66×
28South Carolina<1K0.37×
29Alaska<1K0.37×
30Kansas<1K0.35×
31North Dakota<1K0.31×
32Montana<1K0.29×
33South Dakota<1K0.29×
34Hawaii<1K0.24×
35Idaho<1K0.20×
36Nebraska<1K0.19×
37Mississippi<1K0.18×
38New Mexico<1K0.18×
39Florida<1K0.17×
40Tennessee<1K0.17×
41Arkansas<1K0.17×
42Georgia<1K0.15×
43Alabama<1K0.15×
44Oklahoma<1K0.15×
45Colorado<1K0.14×
46Louisiana<1K0.14×
47Utah<1K0.14×
48Oregon<1K0.12×
49Texas<1K0.10×
50Washington<1K0.10×
Fig. 06

Affinity by region

Affinity by region — Bob's Discount Furniture, United States
0.10×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob's Discount Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob's Discount Furniture audience
#·InterestCategoryAffinity×
01Home DesignHome & Garden2.30×
02H.O.M.E.Home & Garden2.26×
03Healthy habitsHealth2.24×
04Dog loversPets & Animals2.16×
05Fashion NovaShopping1.97×
06KPop Demon HuntersMovies & TV1.89×
071080iTechnology & Electronics1.87×
08Dog foodPets & Animals1.80×
09Harry PotterMovies & TV1.78×
10Taylor SwiftMusic & Radio1.75×
11NordstromShopping1.72×
12Heavy metal musicMusic & Radio1.69×
13Dog breedPets & Animals1.65×
14Strength trainingSports1.65×
15Rock and rollMusic & Radio1.62×
16SephoraShopping1.59×
17Target CorporationShopping1.57×
18Blues musicMusic & Radio1.54×
19Jazz musicMusic & Radio1.51×
20Alternative rockMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob's Discount Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob's Discount Furniture audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
Pet OwnershipJOY1.40×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob's Discount Furniture audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
TraditionCONSERVATISM0.60×
Convenience OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bob's Discount Furniture's target market in United States?

Bob's Discount Furniture's target market in United States covers an estimated 10,693,926 people, concentrated in New York and California.

02

What is the gender split and age of Bob's Discount Furniture customers?

75.7% of the Bob's Discount Furniture audience are female, 24.3% are male, with an average age of 37.1 years.

03

Which brands do Bob's Discount Furniture fans like most?

Bob's Discount Furniture fans show strongest brand affinity for Harry Potter (1.78×), Heavy metal music (1.69×), and Target Corporation (1.57×) over the country average.

04

Where do Bob's Discount Furniture fans live in United States?

Bob's Discount Furniture fans in United States are most concentrated in New York (reach ~2K), California (reach ~2K), and Pennsylvania (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Bob's Discount Furniture fans also like?

Beyond Bob's Discount Furniture itself, the audience over-indexes on Heavy metal music (1.69×), Target Corporation (1.57×), KPop Demon Hunters (1.89×), and Blues music (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bob's Discount Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob's Discount Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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