Wildlife trade Audience in United States

Wildlife trade logo

Wildlife trade has an estimated audience of 8,710,729 people in United States. 42.9% are female, 57.1% are male, average age 43.5. Top regions: California, Wisconsin, Florida. Top brand affinities: Collectable, Stamp collecting, Natural rubber, Israel, Product design.

The average Wildlife trade fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Wisconsin, Florida. Top brand affinities include Collectable, Stamp collecting, Natural rubber, with strongest over-indexing on Collectable (3.06× the country average). Demographically, the Wildlife trade audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Wildlife trade fans

Demographic split for Wildlife trade audience in United States
MetricValue
Female42.9%
Male57.1%
Average age43.5
Estimated audience size8,710,729

Audience persona

The typical Wildlife trade fan in United States is more male, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Wildlife trade in United States
RegionReachAffinity
California316,2580.33×
Wisconsin200,5171.53×
Florida158,2360.27×
Texas150,4880.2×
Louisiana114,4471.02×
Mississippi112,6291.57×
New York110,6220.23×
Indiana107,3820.67×
Kentucky107,0020.98×
Ohio106,0740.4×
Tennessee104,9510.6×
Pennsylvania100,7060.34×
Arkansas100,0581.39×
South Carolina99,1900.76×
Michigan98,9960.43×
Missouri98,3240.7×
Oklahoma97,8531.01×
Georgia92,4370.34×
Arizona89,6550.5×
Illinois88,5530.31×
North Carolina86,5360.33×
Kansas85,8831.25×
Oregon85,6770.86×
Hawaii82,0222.19×
Connecticut81,7160.94×
Iowa81,5321.14×
Massachusetts81,2700.47×
Montana80,8863.35×
Washington79,3330.45×
Virginia78,5710.37×
New Jersey77,9880.35×
North Dakota77,7364.34×
Minnesota76,2470.61×
Nebraska75,0201.72×
New Mexico74,6291.71×
Nevada74,3870.88×
Rhode Island73,9782.67×
Colorado73,4610.54×
Utah72,9990.94×
Maryland72,1630.48×
Washington, District of Columbia47,8351.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife trade audience
BrandAffinityCategory
Collectable3.06×Kids & Family
Stamp collecting8.25×Home & Garden
Natural rubber3.44×Cars & Mobility
Israel2.97×Travel & Leisure
Product design2.18×Business & Career
edureka34.54×Business & Career
Pillow1.95×Home & Garden
Whataburger1.52×Food & Beverages
Nebraska Cornhuskers football3.04×Sports
Voter registration3.75×Politics & Society
Jeep Wagoneer4.26×Cars & Mobility
Electrolyte3.12×Health
Parma6.59×Travel & Leisure
Glossier2.67×Beauty & Wellness
Nasal cavity4.06×Health
Home staging2.54×Home & Garden
Square foot gardening8.42×Home & Garden
Al Ahly SC3.69×Sports
Keith Stanfield2.65×Movies & TV
Chanticleer (ensemble)5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife trade audience
TraitClusterScore
SustainabilityBALANCE3.31
Risk AppetiteTHRILL2.43
Community OrientationOPEN1.92
PatriotismCONSERVATISM1.81
IndividualismJOY1.65
Urban LifestyleOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Wildlife trade
CountryShare
United States45.4%
India7.0%
United Kingdom7.0%

See Wildlife trade audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Wildlife trade have in United States?

Wildlife trade has an estimated audience of 8,710,729 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of Wildlife trade fans?

42.9% of Wildlife trade fans are female, 57.1% are male, with an average age of 43.5 years.

Which brands do Wildlife trade fans like most?

Wildlife trade fans show strongest brand affinity for Collectable (3.06×), Stamp collecting (8.25×), and Natural rubber (3.44×) over the country average.

Where do Wildlife trade fans live in United States?

Wildlife trade fans in United States are most concentrated in California (reach 316,258), Wisconsin (reach 200,517), and Florida (reach 158,236). These three regions account for the largest share of the active audience.

What other brands do Wildlife trade fans also like?

Beyond Wildlife trade itself, the audience over-indexes on Stamp collecting (8.25×), Natural rubber (3.44×), Israel (2.97×), and Product design (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.