Rascasse Audience Intelligence

Wildlife trade Audience in United States

A data profile of the people who buy, follow and care about Wildlife trade in United States — modelled from more than twelve digital signal sources. Wildlife trade has an estimated audience of 8,710,729 people in United States.

#2562among Topic in United States#249in Politics & Society

The average Wildlife trade fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Steve Irwin, with strongest over-indexing on Sustainable energy (18.58× the country average).

Demographically, the Wildlife trade audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildlife trade fan in United States is more male, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife trade profile in United States.

Audience size
8.7M
in United States
Gender
42.9%♀
57.1% male
Age
43.5
average years
Country rank
#4085
Topic in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife trade fans

42.9% are female, 57.1% are male, average age 43.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Wildlife trade audience in United States
MetricValue
Female42.9%
Male57.1%
Average age43.5
Estimated audience size8,710,729
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Wildlife trade audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Wildlife trade audience comes from United States.

Worldwide audience distribution share by country for Wildlife trade
CountryShare
United States45.4%
India7.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife trade audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildlife trade fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.38×
02Rhode Island~40K1.32×
03Montana~30K1.32×
04Hawaii~40K1.19×
05South Dakota~20K1.11×
06Nebraska~50K1.10×
07Washington, District of Columbia~30K1.09×
08Wisconsin~100K1.08×
09New Mexico~50K1.08×
10Mississippi~80K1.06×
11Delaware~30K1.06×
12Arkansas~80K1.05×
13Alaska~20K1.03×
14Kansas~70K1.02×
15West Virginia~40K1.02×
16New Hampshire~30K1.02×
17Vermont~20K1.02×
18Iowa~70K1.01×
19Idaho~40K1.01×
20Maine~30K1.01×
21Connecticut~90K1.00×
22Alabama~100K0.99×
23Oklahoma~100K0.99×
24Louisiana~100K0.98×
25Nevada~80K0.98×
26Utah~80K0.98×
27Kentucky~100K0.97×
28Oregon~100K0.96×
29South Carolina~100K0.95×
30Maryland~100K0.94×
31Missouri~100K0.94×
32Indiana~100K0.93×
33Minnesota~100K0.93×
34Tennessee~200K0.92×
35Colorado~100K0.92×
36Arizona~200K0.90×
37Washington~200K0.90×
38Massachusetts~200K0.90×
39New Jersey~200K0.89×
40Michigan~200K0.88×
41Virginia~200K0.88×
42Georgia~200K0.87×
43Ohio~200K0.87×
44North Carolina~200K0.87×
45Pennsylvania~300K0.85×
46Illinois~200K0.85×
47New York~400K0.80×
48Florida~500K0.79×
49Texas~600K0.76×
50California~700K0.69×
Fig. 06

Affinity by region

Affinity by region — Wildlife trade, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife trade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife trade audience
#·InterestCategoryAffinity×
01Steve IrwinMovies & TV23.06×
02Sustainable energyHome & Garden18.58×
03PETA (People for the Ethical Treatment of Animals)Politics & Society17.89×
04Endangered speciesPets & Animals13.87×
05Plastic recyclingPolitics & Society13.29×
06Renewable energyBusiness & Career11.99×
07Water pollutionPolitics & Society11.95×
08Jane GoodallPets & Animals9.21×
09Garden centreHome & Garden7.23×
10Weather forecastingHome & Garden6.64×
11Animal testingPolitics & Society5.94×
12FedExBusiness & Career5.18×
13QVCMovies & TV5.06×
14Natural foodsFood & Beverages4.86×
15Solar energyHome & Garden3.66×
16Charitable organizationPolitics & Society3.64×
17Veterinary medicineBusiness & Career3.27×
18Mortgage loansBusiness & Career2.53×
19Organic foodFood & Beverages2.48×
20PinterestInternet & Social Media2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife trade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife trade audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.24×
PatriotismCONSERVATISM2.81×
Family OrientationCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife trade audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife trade have in United States?

Wildlife trade has an estimated audience of 8,710,729 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wildlife trade fans?

42.9% of Wildlife trade fans are female, 57.1% are male, with an average age of 43.5 years.

03

Which brands do Wildlife trade fans like most?

Wildlife trade fans show strongest brand affinity for Sustainable energy (18.58×), Renewable energy (11.99×), and Steve Irwin (23.06×) over the country average.

04

Where do Wildlife trade fans live in United States?

Wildlife trade fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife trade fans also like?

Beyond Wildlife trade itself, the audience over-indexes on Renewable energy (11.99×), Steve Irwin (23.06×), FedEx (5.18×), and Endangered species (13.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Wildlife trade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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