Rascasse Audience Intelligence

Wildlife trade Audience in Germany

A data profile of the people who buy, follow and care about Wildlife trade in Germany — modelled from more than twelve digital signal sources. Wildlife trade has an estimated audience of 329,951 people in Germany.

#5865among Topic in Germany#796in Politics & Society

The average Wildlife trade fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Norwegian Forest cat, Jane Goodall, Endangered species, with strongest over-indexing on Norwegian Forest cat (20× the country average).

Demographically, the Wildlife trade audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wildlife trade fan in Germany is more male, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Norwegian Forest cat.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife trade profile in Germany.

Audience size
330K
in Germany
Gender
42.2%♀
57.8% male
Age
42.1
average years
Country rank
#16196
Topic in Germany
Fig. 01

Search interest · 12-month trend

+160%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife trade fans

42.2% are female, 57.8% are male, average age 42.1.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Wildlife trade audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age42.1
Estimated audience size329,951
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Wildlife trade audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4922%
50+26%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Wildlife trade audience comes from Germany.

Worldwide audience distribution share by country for Wildlife trade
CountryShare
United States45.4%
India7.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife trade audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wildlife trade fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.30×
02Hamburg~9K1.16×
03Bremen~3K1.11×
04Sachsen~20K1.07×
05Mecklenburg-Vorpommern~7K1.05×
06Rheinland-Pfalz~20K1.00×
07Schleswig-Holstein~10K1.00×
08Saarland~4K1.00×
09Brandenburg~10K0.99×
10Sachsen-Anhalt~8K0.99×
11Berlin~10K0.95×
12Niedersachsen~30K0.94×
13Hessen~20K0.89×
14Bayern~40K0.85×
15Baden-Württemberg~40K0.84×
16Nordrhein-Westfalen~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Wildlife trade, Germany
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife trade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife trade audience
#·InterestCategoryAffinity×
01Abyssinian catPets & Animals34.98×
02Endangered speciesPets & Animals27.53×
03Norwegian Forest catPets & Animals20.00×
04Goldman SachsBusiness & Career20.00×
05Jane GoodallPets & Animals18.02×
06Plant-based dietHealth6.45×
07DirecTVMovies & TV5.46×
08Charitable organizationPolitics & Society4.92×
09HugendubelShopping4.72×
10Sex and the CityMovies & TV4.63×
11Animal rightsPolitics & Society3.64×
12Pet sittingPets & Animals3.42×
13Veterinary medicineBusiness & Career3.08×
14Google MapsInternet & Social Media2.58×
15Online newspaperNews2.44×
16RTL TelevisionMovies & TV2.31×
17TransfermarktSports2.12×
18TagesschauMovies & TV2.00×
19NatureHome & Garden1.65×
20Netto Marken-DiscountShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife trade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife trade audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.51×
Community OrientationOPEN2.42×
Pet OwnershipJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife trade audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
DIY MentalityTHRILL0.74×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife trade have in Germany?

Wildlife trade has an estimated audience of 329,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wildlife trade fans?

42.2% of Wildlife trade fans are female, 57.8% are male, with an average age of 42.1 years.

03

Which brands do Wildlife trade fans like most?

Wildlife trade fans show strongest brand affinity for Norwegian Forest cat (20×), Jane Goodall (18.02×), and Endangered species (27.53×) over the country average.

04

Where do Wildlife trade fans live in Germany?

Wildlife trade fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife trade fans also like?

Beyond Wildlife trade itself, the audience over-indexes on Jane Goodall (18.02×), Endangered species (27.53×), Goldman Sachs (20×), and Hugendubel (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Wildlife trade audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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