Wildlife trade Audience in Germany

Wildlife trade has an estimated audience of 329,951 people in Germany. 42.2% are female, 57.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Collectable, Progressive rock, Roaming, Unique Gifts, Haberler.
The average Wildlife trade fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Collectable, Progressive rock, Roaming, with strongest over-indexing on Collectable (3.43× the country average). Demographically, the Wildlife trade audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Wildlife trade fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 42.1 |
| Estimated audience size | 329,951 |
Audience persona
The typical Wildlife trade fan in Germany is more male, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 26,850 | 0.37× |
| Bayern | 23,637 | 0.45× |
| Hessen | 21,899 | 0.87× |
| Thüringen | 21,550 | 2.56× |
| Niedersachsen | 21,245 | 0.66× |
| Baden-Württemberg | 20,280 | 0.45× |
| Schleswig-Holstein | 19,963 | 1.68× |
| Sachsen | 19,283 | 1.19× |
| Berlin | 18,988 | 1.29× |
| Rheinland-Pfalz | 17,960 | 1.09× |
| Hamburg | 12,330 | 1.65× |
| Brandenburg | 11,290 | 1.1× |
| Mecklenburg-Vorpommern | 5,357 | 0.85× |
| Saarland | 5,325 | 1.31× |
| Bremen | 5,226 | 1.85× |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 3.43× | Kids & Family |
| Progressive rock | 3.29× | Music & Radio |
| Roaming | 6.11× | Technology & Electronics |
| Unique Gifts | 1.95× | Shopping |
| Haberler | 1.58× | News |
| Stradivarius | 1.81× | Shopping |
| Birthday Gifts | 1.86× | Kids & Family |
| Natural rubber | 2.54× | Cars & Mobility |
| Hachis Parmentier | 11.85× | Food & Beverages |
| Cynthia Erivo | 3.96× | Movies & TV |
| Urban horticulture | 1.55× | Home & Garden |
| Stucco | 1.96× | Home & Garden |
| Kippah | 3.51× | Fashion & Accessoires |
| Gründerzeit | 3.2× | Politics & Society |
| Hypertext | 1.63× | Technology & Electronics |
| Gudrun Sjödén | 1.67× | Fashion & Accessoires |
| McGregor, Iowa | 4.13× | Shopping |
| Home lift | 8.75× | Health |
| Samanyolu Haber | 2.04× | Movies & TV |
| Volvo V60 | 2.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.18 |
| Career Orientation | POWER | 2.11 |
| Sustainability | BALANCE | 1.77 |
| Early Adopter Mentality | POWER | 1.72 |
| Community Orientation | OPEN | 1.67 |
| Risk Appetite | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| India | 7.0% |
| United Kingdom | 7.0% |
See Wildlife trade audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wildlife trade have in Germany?
Wildlife trade has an estimated audience of 329,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wildlife trade fans?
42.2% of Wildlife trade fans are female, 57.8% are male, with an average age of 42.1 years.
Which brands do Wildlife trade fans like most?
Wildlife trade fans show strongest brand affinity for Collectable (3.43×), Progressive rock (3.29×), and Roaming (6.11×) over the country average.
Where do Wildlife trade fans live in Germany?
Wildlife trade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 26,850), Bayern (reach 23,637), and Hessen (reach 21,899). These three regions account for the largest share of the active audience.
What other brands do Wildlife trade fans also like?
Beyond Wildlife trade itself, the audience over-indexes on Progressive rock (3.29×), Roaming (6.11×), Unique Gifts (1.95×), and Haberler (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildlife trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.