Wildlife trade Audience in Germany

Wildlife trade logo

Wildlife trade has an estimated audience of 329,951 people in Germany. 42.2% are female, 57.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Collectable, Progressive rock, Roaming, Unique Gifts, Haberler.

The average Wildlife trade fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Collectable, Progressive rock, Roaming, with strongest over-indexing on Collectable (3.43× the country average). Demographically, the Wildlife trade audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Wildlife trade fans

Demographic split for Wildlife trade audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age42.1
Estimated audience size329,951

Audience persona

The typical Wildlife trade fan in Germany is more male, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in Germany

Top regions ranked by reach for Wildlife trade in Germany
RegionReachAffinity
Nordrhein-Westfalen26,8500.37×
Bayern23,6370.45×
Hessen21,8990.87×
Thüringen21,5502.56×
Niedersachsen21,2450.66×
Baden-Württemberg20,2800.45×
Schleswig-Holstein19,9631.68×
Sachsen19,2831.19×
Berlin18,9881.29×
Rheinland-Pfalz17,9601.09×
Hamburg12,3301.65×
Brandenburg11,2901.1×
Mecklenburg-Vorpommern5,3570.85×
Saarland5,3251.31×
Bremen5,2261.85×
Sachsen-AnhaltNone×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife trade audience
BrandAffinityCategory
Collectable3.43×Kids & Family
Progressive rock3.29×Music & Radio
Roaming6.11×Technology & Electronics
Unique Gifts1.95×Shopping
Haberler1.58×News
Stradivarius1.81×Shopping
Birthday Gifts1.86×Kids & Family
Natural rubber2.54×Cars & Mobility
Hachis Parmentier11.85×Food & Beverages
Cynthia Erivo3.96×Movies & TV
Urban horticulture1.55×Home & Garden
Stucco1.96×Home & Garden
Kippah3.51×Fashion & Accessoires
Gründerzeit3.2×Politics & Society
Hypertext1.63×Technology & Electronics
Gudrun Sjödén1.67×Fashion & Accessoires
McGregor, Iowa4.13×Shopping
Home lift8.75×Health
Samanyolu Haber2.04×Movies & TV
Volvo V602.12×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife trade audience
TraitClusterScore
Pet OwnershipJOY2.18
Career OrientationPOWER2.11
SustainabilityBALANCE1.77
Early Adopter MentalityPOWER1.72
Community OrientationOPEN1.67
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Wildlife trade
CountryShare
United States45.4%
India7.0%
United Kingdom7.0%

See Wildlife trade audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Wildlife trade have in Germany?

Wildlife trade has an estimated audience of 329,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Wildlife trade fans?

42.2% of Wildlife trade fans are female, 57.8% are male, with an average age of 42.1 years.

Which brands do Wildlife trade fans like most?

Wildlife trade fans show strongest brand affinity for Collectable (3.43×), Progressive rock (3.29×), and Roaming (6.11×) over the country average.

Where do Wildlife trade fans live in Germany?

Wildlife trade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 26,850), Bayern (reach 23,637), and Hessen (reach 21,899). These three regions account for the largest share of the active audience.

What other brands do Wildlife trade fans also like?

Beyond Wildlife trade itself, the audience over-indexes on Progressive rock (3.29×), Roaming (6.11×), Unique Gifts (1.95×), and Haberler (1.58×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.