Rascasse Audience Intelligence

Norwegian Forest cat Audience in Germany

A data profile of the people who buy, follow and care about Norwegian Forest cat in Germany — modelled from more than twelve digital signal sources. Norwegian Forest cat has an estimated audience of 1,005,575 people in Germany.

The average Norwegian Forest cat fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chartreux, American Shorthair, Rag doll, with strongest over-indexing on Chartreux (91.23× the country average).

Demographically, the Norwegian Forest cat audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Norwegian Forest cat fan in Germany is more female, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Chartreux.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norwegian Forest cat profile in Germany.

Audience size
1M
in Germany
Gender
78.0%
22.0% male
Age
45.2
average years
Country rank
#6491
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norwegian Forest cat fans

78.0% are female, 22.0% are male, average age 45.2.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Norwegian Forest cat audience in Germany
MetricValue
Female78.0%
Male22.0%
Average age45.2
Estimated audience size1,005,575
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Norwegian Forest cat audience in Germany
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4928%
50+33%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Norwegian Forest cat audience comes from Germany.

Worldwide audience distribution share by country for Norwegian Forest cat
CountryShare
Japan20.5%
United States13.3%
Germany13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norwegian Forest cat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Norwegian Forest cat fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.34×
02Brandenburg~40K1.19×
03Thüringen~30K1.15×
04Mecklenburg-Vorpommern~20K1.12×
05Schleswig-Holstein~40K1.08×
06Niedersachsen~100K1.01×
07Sachsen-Anhalt~30K1.00×
08Bayern~200K0.98×
09Rheinland-Pfalz~50K0.98×
10Hamburg~20K0.95×
11Saarland~10K0.94×
12Nordrhein-Westfalen~200K0.92×
13Baden-Württemberg~100K0.91×
14Hessen~70K0.89×
15Berlin~40K0.83×
16Bremen~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Norwegian Forest cat, Germany
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norwegian Forest cat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norwegian Forest cat audience
#·InterestCategoryAffinity×
01Cornish RexPets & Animals106.89×
02American ShorthairPets & Animals97.97×
03American CurlPets & Animals92.97×
04Abyssinian catPets & Animals91.52×
05ChartreuxPets & Animals91.23×
06Russian BluePets & Animals87.48×
07Japanese BobtailPets & Animals80.84×
08Selkirk RexTopic79.00×
09Turkish AngoraPets & Animals78.61×
10Turkish VanPets & Animals77.52×
11Himalayan catPets & Animals71.73×
12Tonkinese catPets & Animals70.91×
13Rag dollPets & Animals63.44×
14Somali catPets & Animals43.00×
15Penn & TellerMovies & TV41.64×
16Exotic ShorthairPets & Animals32.88×
17Kitty CatsMovies & TV29.43×
18BirmanPets & Animals27.44×
19Dog breedingPets & Animals7.34×
20Cat foodPets & Animals5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norwegian Forest cat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Norwegian Forest cat audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY5.27×
Design AffinityPREMIUM1.42×
CreativityOPEN1.38×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Norwegian Forest cat audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Convenience OrientationPREMIUM1.00×
Need for SecurityCONSERVATISM1.01×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Norwegian Forest cat have in Germany?

Norwegian Forest cat has an estimated audience of 1,005,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Norwegian Forest cat fans?

78.0% of Norwegian Forest cat fans are female, 22.0% are male, with an average age of 45.2 years.

03

Which brands do Norwegian Forest cat fans like most?

Norwegian Forest cat fans show strongest brand affinity for Chartreux (91.23×), American Shorthair (97.97×), and Rag doll (63.44×) over the country average.

04

Where do Norwegian Forest cat fans live in Germany?

Norwegian Forest cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Norwegian Forest cat fans also like?

Beyond Norwegian Forest cat itself, the audience over-indexes on American Shorthair (97.97×), Rag doll (63.44×), Russian Blue (87.48×), and Abyssinian cat (91.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Norwegian Forest cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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