A data profile of the people who buy, follow and care about Kitty Cats in Germany — modelled from more than twelve digital signal sources. Kitty Cats has an estimated audience of 318,767 people in Germany.
The average Kitty Cats fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include DirecTV, Norwegian Forest cat, ThunderCats, with strongest over-indexing on DirecTV (39.89× the country average).
Demographically, the Kitty Cats audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kitty Cats fan in Germany is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for DirecTV.
The key figures that characterise the Kitty Cats profile in Germany.
69.2% are female, 30.8% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 36.3 |
| Estimated audience size | 318,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Kitty Cats audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.5% |
| Germany | 12.8% |
| United Kingdom | 8.6% |
Where the Kitty Cats audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.18× | |
| 02 | Hessen | ~30K | 1.17× | |
| 03 | Hamburg | ~8K | 1.09× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.05× | |
| 05 | Saarland | ~4K | 1.04× | |
| 06 | Bayern | ~50K | 1.03× | |
| 07 | Sachsen | ~20K | 1.02× | |
| 08 | Rheinland-Pfalz | ~20K | 1.00× | |
| 09 | Brandenburg | ~10K | 0.98× | |
| 10 | Sachsen-Anhalt | ~8K | 0.98× | |
| 11 | Bremen | ~3K | 0.97× | |
| 12 | Niedersachsen | ~30K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.95× | |
| 14 | Baden-Württemberg | ~40K | 0.93× | |
| 15 | Schleswig-Holstein | ~10K | 0.92× | |
| 16 | Thüringen | ~7K | 0.89× |
The strongest cross-interests of the Kitty Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cornish Rex | Pets & Animals | 146.45× | ||
| 02 | FC Dinamo București | Sports | 103.38× | ||
| 03 | ThunderCats | Movies & TV | 98.77× | ||
| 04 | DirecTV | Movies & TV | 39.89× | ||
| 05 | Norwegian Forest cat | Pets & Animals | 29.43× | ||
| 06 | Lily James | Movies & TV | 25.81× | ||
| 07 | Fireman Sam | Movies & TV | 20.00× | ||
| 08 | Bob the Builder | Movies & TV | 20.00× | ||
| 09 | Billy Joel | Music & Radio | 20.00× | ||
| 10 | Monty Python's Life of Brian | Movies & TV | 20.00× | ||
| 11 | Despicable Me | Movies & TV | 20.00× | ||
| 12 | Indiana Jones (franchise) | Movies & TV | 18.64× | ||
| 13 | Cats (musical) | Music & Radio | 17.74× | ||
| 14 | Bruce Springsteen | Music & Radio | 16.67× | ||
| 15 | Maine Coon | Pets & Animals | 12.27× | ||
| 16 | Dua Lipa | Music & Radio | 10.55× | ||
| 17 | David Bowie | Music & Radio | 10.49× | ||
| 18 | Pedro Pascal | Movies & TV | 10.25× | ||
| 19 | Bonnie Tyler | Music & Radio | 9.55× | ||
| 20 | Etsy | Fashion & Accessoires | 7.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.16× | |
| Quality Awareness | PREMIUM | 1.89× | |
| Extroversion | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Indulgence | JOY | 0.82× |
Kitty Cats has an estimated audience of 318,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
69.2% of Kitty Cats fans are female, 30.8% are male, with an average age of 36.3 years.
Kitty Cats fans show strongest brand affinity for DirecTV (39.89×), Norwegian Forest cat (29.43×), and ThunderCats (98.77×) over the country average.
Kitty Cats fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Kitty Cats itself, the audience over-indexes on Norwegian Forest cat (29.43×), ThunderCats (98.77×), Cornish Rex (146.45×), and Bruce Springsteen (16.67×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kitty Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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