Rascasse Audience Intelligence

Rag doll Audience in Germany

A data profile of the people who buy, follow and care about Rag doll in Germany — modelled from more than twelve digital signal sources. Rag doll has an estimated audience of 453,370 people in Germany.

#4915among Topic in Germany#218in Pets & Animals

The average Rag doll fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Norwegian Forest cat, Birman, Japanese Bobtail, with strongest over-indexing on Norwegian Forest cat (37.33× the country average).

Demographically, the Rag doll audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rag doll fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Norwegian Forest cat.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rag doll profile in Germany.

Audience size
453K
in Germany
Gender
78.9%♀
21.1% male
Age
45.4
average years
Country rank
#12684
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rag doll fans

78.9% are female, 21.1% are male, average age 45.4.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Rag doll audience in Germany
MetricValue
Female78.9%
Male21.1%
Average age45.4
Estimated audience size453,370
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Rag doll audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4929%
50+31%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Rag doll audience comes from Germany.

Worldwide audience distribution share by country for Rag doll
CountryShare
United States12.7%
Brazil9.5%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rag doll audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rag doll fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.13×
02Brandenburg~20K1.10×
03Sachsen-Anhalt~10K1.06×
04Schleswig-Holstein~20K1.03×
05Rheinland-Pfalz~20K1.02×
06Nordrhein-Westfalen~100K1.00×
07Berlin~20K1.00×
08Hamburg~10K1.00×
09Mecklenburg-Vorpommern~9K1.00×
10Niedersachsen~40K0.99×
11Bayern~70K0.98×
12Hessen~30K0.98×
13Saarland~5K0.96×
14Thüringen~10K0.93×
15Bremen~4K0.92×
16Baden-Württemberg~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Rag doll, Germany
0.91×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rag doll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rag doll audience
#·InterestCategoryAffinity×
01Japanese BobtailPets & Animals96.06×
028 Out of 10 CatsMovies & TV51.87×
03Norwegian Forest catPets & Animals37.33×
04NebelungPets & Animals29.75×
05Himalayan catPets & Animals29.19×
06American ShorthairPets & Animals25.23×
07Russian BluePets & Animals24.02×
08Turkish AngoraPets & Animals20.93×
09Simon's CatMovies & TV20.92×
10Reborn!Literature19.94×
11BirmanPets & Animals19.87×
12KoratPets & Animals18.43×
13Kitty CatsMovies & TV18.13×
14ChartreuxPets & Animals17.37×
15GarfieldMovies & TV13.48×
16FressnapfShopping6.20×
17TigerPets & Animals5.50×
18VIER PFOTENPets & Animals5.15×
19Persian catPets & Animals3.72×
20MammalPets & Animals3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rag doll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rag doll audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.75×
ExtroversionTHRILL1.35×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rag doll audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Risk AppetiteTHRILL0.77×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rag doll have in Germany?

Rag doll has an estimated audience of 453,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rag doll fans?

78.9% of Rag doll fans are female, 21.1% are male, with an average age of 45.4 years.

03

Which brands do Rag doll fans like most?

Rag doll fans show strongest brand affinity for Norwegian Forest cat (37.33×), Birman (19.87×), and Japanese Bobtail (96.06×) over the country average.

04

Where do Rag doll fans live in Germany?

Rag doll fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rag doll fans also like?

Beyond Rag doll itself, the audience over-indexes on Birman (19.87×), Japanese Bobtail (96.06×), Fressnapf (6.2×), and Simon's Cat (20.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Rag doll audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rag doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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