Rascasse Audience Intelligence

PETA (People for the Ethical Treatment of Animals) Audience in United States

Name: PETA (People for the Ethical Treatment of Animals) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about PETA (People for the Ethical Treatment of Animals) in United States — modelled from more than twelve digital signal sources. PETA (People for the Ethical Treatment of Animals) has an estimated audience of 1,404,960 people in United States.

#146among NGO / Political Party in United States #1146in Politics & Society

The average PETA (People for the Ethical Treatment of Animals) fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wildlife trade, Shelter Dogs, Animal Equality, with strongest over-indexing on Wildlife trade (17.89× the country average).

Demographically, the PETA (People for the Ethical Treatment of Animals) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PETA (People for the Ethical Treatment of Animals) fan in United States is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Wildlife trade.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PETA (People for the Ethical Treatment of Animals) profile in United States.

Audience size

1.4M

in United States

Gender

61.8%♀

38.2% male

Age

35.9

average years

Country rank

#18638

NGO / Political Party in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of PETA (People for the Ethical Treatment of Animals) fans

61.8% are female, 38.2% are male, average age 35.9.

Fig. 02

Gender split

61.8%

Female

38.2%

Male

Demographic split for PETA (People for the Ethical Treatment of Animals) audience in United States
Metric	Value
Female	61.8%
Male	38.2%
Average age	35.9
Estimated audience size	1,404,960

Fig. 03

Age distribution

Age distribution of the PETA (People for the Ethical Treatment of Animals) audience in United States
Age bracket	Share	%
16-19		34%
20-29		17%
30-39		14%
40-49		17%
50+		19%

Fig. 04

Worldwide distribution

33.2%

of the worldwide PETA (People for the Ethical Treatment of Animals) audience comes from United States.

Worldwide audience distribution share by country for PETA (People for the Ethical Treatment of Animals)
Country	Share
United States	33.2%
Germany	9.9%
United Kingdom	8.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PETA (People for the Ethical Treatment of Animals) audience in United States is strongest.

Fig. 05

Top regions by affinity

PETA (People for the Ethical Treatment of Animals) fans by region: top regions in United States
#	Region	Reach	×
01	Virginia	~50K	1.51×
02	Washington, District of Columbia	~6K	1.30×
03	Nebraska	~9K	1.23×
04	Oregon	~20K	1.16×
05	Washington	~30K	1.12×
06	Alaska	~3K	1.12×
07	North Dakota	~3K	1.07×
08	Missouri	~20K	1.05×
09	Vermont	~3K	1.05×
10	Maryland	~30K	1.04×
11	California	~200K	1.03×
12	Texas	~100K	1.03×
13	North Carolina	~40K	1.03×
14	Massachusetts	~30K	1.03×
15	Maine	~5K	1.03×
16	Pennsylvania	~50K	1.01×
17	Connecticut	~10K	1.01×
18	Montana	~4K	1.01×
19	New York	~80K	1.00×
20	Colorado	~20K	1.00×
21	Minnesota	~20K	1.00×
22	Oklahoma	~20K	1.00×
23	New Hampshire	~6K	1.00×
24	Georgia	~40K	0.99×
25	Utah	~10K	0.99×
26	Arkansas	~10K	0.99×
27	Indiana	~30K	0.98×
28	Iowa	~10K	0.97×
29	Idaho	~7K	0.97×
30	Illinois	~40K	0.96×
31	Kansas	~10K	0.96×
32	New Mexico	~7K	0.96×
33	Hawaii	~6K	0.96×
34	South Dakota	~3K	0.96×
35	Arizona	~30K	0.95×
36	Wisconsin	~20K	0.95×
37	Louisiana	~20K	0.95×
38	West Virginia	~6K	0.95×
39	Kentucky	~20K	0.94×
40	Rhode Island	~4K	0.94×
41	Florida	~90K	0.93×
42	Delaware	~4K	0.93×
43	Michigan	~30K	0.91×
44	New Jersey	~30K	0.90×
45	Alabama	~20K	0.90×
46	Mississippi	~10K	0.90×
47	Ohio	~40K	0.87×
48	Tennessee	~20K	0.87×
49	Nevada	~10K	0.87×
50	South Carolina	~20K	0.85×

Affinity by region — PETA (People for the Ethical Treatment of Animals), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PETA (People for the Ethical Treatment of Animals) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PETA (People for the Ethical Treatment of Animals) audience
#	Interest	Category	×
01	Animal law	Pets & Animals	24.65×
02	Animal Equality	Politics & Society	18.12×
03	Wildlife trade	Politics & Society	17.89×
04	Intensive animal farming	Food & Beverages	16.67×
05	Humane Society International	Politics & Society	16.05×
06	Funny Pets	Internet & Social Media	12.09×
07	Shelter Dogs	Pets & Animals	9.98×
08	Jane Goodall	Pets & Animals	9.83×
09	Plant-based diet	Health	7.83×
10	Animal testing	Politics & Society	7.35×
11	Animal sanctuary	Pets & Animals	6.59×
12	Gateway Pundit	News	5.90×
13	Cat play and toys	Pets & Animals	5.18×
14	Dog breeding	Pets & Animals	5.17×
15	Fox hunting	Sports	4.00×
16	Wikipedia	Internet & Social Media	2.79×
17	Lindsey Graham	Politics & Society	2.68×
18	Nature	Home & Garden	1.93×
19	United States	Travel & Leisure	1.78×
20	Movies	Movies & TV	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PETA (People for the Ethical Treatment of Animals) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by PETA (People for the Ethical Treatment of Animals) audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.98×
Pet Ownership	JOY	1.79×
Sustainability	BALANCE	1.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by PETA (People for the Ethical Treatment of Animals) audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.98×
Design Affinity	PREMIUM	1.00×
Luxury Orientation	PREMIUM	1.01×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does PETA (People for the Ethical Treatment of Animals) have in United States?

PETA (People for the Ethical Treatment of Animals) has an estimated audience of 1,404,960 people in United States, concentrated in California and Texas.

What is the gender split and age of PETA (People for the Ethical Treatment of Animals) fans?

61.8% of PETA (People for the Ethical Treatment of Animals) fans are female, 38.2% are male, with an average age of 35.9 years.

Which brands do PETA (People for the Ethical Treatment of Animals) fans like most?

PETA (People for the Ethical Treatment of Animals) fans show strongest brand affinity for Wildlife trade (17.89×), Shelter Dogs (9.98×), and Animal Equality (18.12×) over the country average.

Where do PETA (People for the Ethical Treatment of Animals) fans live in United States?

PETA (People for the Ethical Treatment of Animals) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do PETA (People for the Ethical Treatment of Animals) fans also like?

Beyond PETA (People for the Ethical Treatment of Animals) itself, the audience over-indexes on Shelter Dogs (9.98×), Animal Equality (18.12×), Animal law (24.65×), and Jane Goodall (9.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for PETA (People for the Ethical Treatment of Animals). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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