PETA (People for the Ethical Treatment of Animals) Audience in United States
PETA (People for the Ethical Treatment of Animals) has an estimated audience of 1,403,964 people in United States. 61.8% are female, 38.2% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Wildlife trade, Shelter Dogs, Animal Equality, Animal law, Jane Goodall.
The average PETA (People for the Ethical Treatment of Animals) fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wildlife trade, Shelter Dogs, Animal Equality, with strongest over-indexing on Wildlife trade (17.89× the country average). Demographically, the PETA (People for the Ethical Treatment of Animals) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of PETA (People for the Ethical Treatment of Animals) fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 35.9 |
| Estimated audience size | 1,403,964 |
Audience persona
The typical PETA (People for the Ethical Treatment of Animals) fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Wildlife trade.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 171,022 | 1.11× |
| Texas | 128,835 | 1.07× |
| Florida | 93,823 | 0.99× |
| New York | 83,401 | 1.06× |
| Virginia | 51,661 | 1.51× |
| Pennsylvania | 48,933 | 1.04× |
| Illinois | 46,910 | 1× |
| Georgia | 44,667 | 1.03× |
| North Carolina | 43,602 | 1.03× |
| Ohio | 37,445 | 0.87× |
| Michigan | 34,017 | 0.93× |
| New Jersey | 32,209 | 0.9× |
| Washington | 32,007 | 1.14× |
| Massachusetts | 30,170 | 1.09× |
| Arizona | 29,055 | 1.01× |
| Maryland | 25,830 | 1.07× |
| Missouri | 25,014 | 1.11× |
| Tennessee | 24,793 | 0.88× |
| Indiana | 24,445 | 0.95× |
| Colorado | 23,179 | 1.05× |
| Minnesota | 20,028 | 1× |
| Oregon | 18,532 | 1.15× |
| Wisconsin | 18,187 | 0.86× |
| South Carolina | 18,178 | 0.86× |
| Alabama | 18,051 | 0.92× |
| Louisiana | 17,635 | 0.97× |
| Kentucky | 15,701 | 0.89× |
| Oklahoma | 15,656 | 1× |
| Connecticut | 14,076 | 1× |
| Utah | 12,699 | 1.01× |
| Iowa | 12,038 | 1.04× |
| Nevada | 11,742 | 0.86× |
| Arkansas | 10,977 | 0.95× |
| Kansas | 10,682 | 0.97× |
| Nebraska | 10,083 | 1.43× |
| Mississippi | 9,313 | 0.81× |
| Idaho | 6,685 | 0.95× |
| New Mexico | 6,344 | 0.9× |
| West Virginia | 6,174 | 0.94× |
| Hawaii | 6,136 | 1.02× |
| Washington, District of Columbia | 5,282 | 1.25× |
| New Hampshire | 5,238 | 0.95× |
| Maine | 4,459 | 0.89× |
| Rhode Island | 4,025 | 0.9× |
| Montana | 3,691 | 0.95× |
| Alaska | 3,072 | 1.02× |
| Delaware | 3,047 | 0.79× |
| South Dakota | 2,929 | 0.9× |
| North Dakota | 2,713 | 0.94× |
| Wyoming | 2,356 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wildlife trade | 17.89× | Politics & Society |
| Shelter Dogs | 9.98× | Pets & Animals |
| Animal Equality | 18.12× | Politics & Society |
| Animal law | 24.65× | Pets & Animals |
| Jane Goodall | 9.83× | Pets & Animals |
| Intensive animal farming | 16.67× | Food & Beverages |
| Funny Pets | 12.09× | Internet & Social Media |
| Plant-based diet | 7.83× | Health |
| Animal testing | 7.35× | Politics & Society |
| Cat play and toys | 5.18× | Pets & Animals |
| Gateway Pundit | 5.9× | News |
| Dog breeding | 5.17× | Pets & Animals |
| United States | 1.78× | Travel & Leisure |
| Humane Society International | 16.05× | Politics & Society |
| Animal sanctuary | 6.59× | Pets & Animals |
| Nature | 1.93× | Home & Garden |
| Movies | 1.51× | Movies & TV |
| Fox hunting | 4× | Sports |
| Wikipedia | 2.79× | Internet & Social Media |
| Bank of America | 2.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.62 |
| Indulgence | JOY | 1.55 |
| Risk Appetite | THRILL | 1.52 |
| Sustainability | BALANCE | 1.49 |
| Family Orientation | CONSERVATISM | 1.41 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Germany | 9.1% |
| United Kingdom | 8.8% |
See PETA (People for the Ethical Treatment of Animals) audiences in other countries
- PETA (People for the Ethical Treatment of Animals) — Germany
- PETA (People for the Ethical Treatment of Animals) — United Kingdom
- PETA (People for the Ethical Treatment of Animals) — France
- PETA (People for the Ethical Treatment of Animals) — Italy
- PETA (People for the Ethical Treatment of Animals) — Spain
- PETA (People for the Ethical Treatment of Animals) — Brazil
- PETA (People for the Ethical Treatment of Animals) — Japan
- PETA (People for the Ethical Treatment of Animals) — South Korea
- PETA (People for the Ethical Treatment of Animals) — India
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Frequently asked questions
How many fans does PETA (People for the Ethical Treatment of Animals) have in United States?
PETA (People for the Ethical Treatment of Animals) has an estimated audience of 1,403,964 people in United States, concentrated in California and Texas.
What is the gender split and age of PETA (People for the Ethical Treatment of Animals) fans?
61.8% of PETA (People for the Ethical Treatment of Animals) fans are female, 38.2% are male, with an average age of 35.9 years.
Which brands do PETA (People for the Ethical Treatment of Animals) fans like most?
PETA (People for the Ethical Treatment of Animals) fans show strongest brand affinity for Wildlife trade (17.89×), Shelter Dogs (9.98×), and Animal Equality (18.12×) over the country average.
Where do PETA (People for the Ethical Treatment of Animals) fans live in United States?
PETA (People for the Ethical Treatment of Animals) fans in United States are most concentrated in California (reach 171,022), Texas (reach 128,835), and Florida (reach 93,823). These three regions account for the largest share of the active audience.
What other brands do PETA (People for the Ethical Treatment of Animals) fans also like?
Beyond PETA (People for the Ethical Treatment of Animals) itself, the audience over-indexes on Shelter Dogs (9.98×), Animal Equality (18.12×), Animal law (24.65×), and Jane Goodall (9.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for PETA (People for the Ethical Treatment of Animals). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.