Rascasse Audience Intelligence

Humane Society International Audience in United States

A data profile of the people who buy, follow and care about Humane Society International in United States — modelled from more than twelve digital signal sources. Humane Society International has an estimated audience of 1,541,481 people in United States.

#31among Charity in United States#127among NGO / Political Party in United States#1076in Politics & Society

The average Humane Society International fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Khan Academy, This Is Us (TV series), Once Upon a Time (TV series), with strongest over-indexing on Khan Academy (13.03× the country average).

Demographically, the Humane Society International audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humane Society International fan in United States is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Khan Academy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humane Society International profile in United States.

Audience size
1.5M
in United States
Gender
69.6%♀
30.4% male
Age
44.2
average years
Country rank
#17383
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humane Society International fans

69.6% are female, 30.4% are male, average age 44.2.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Humane Society International audience in United States
MetricValue
Female69.6%
Male30.4%
Average age44.2
Estimated audience size1,541,481
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Humane Society International audience in United States
Age bracketShare%
16-199%
20-2917%
30-3919%
40-4921%
50+33%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Humane Society International audience comes from United States.

Worldwide audience distribution share by country for Humane Society International
CountryShare
United States49.7%
Canada7.2%
Indonesia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humane Society International audience in United States is strongest.

Fig. 05

Top regions by affinity

Humane Society International fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.10×
02Texas~400K2.63×
03New Mexico~10K1.48×
04Arizona~50K1.47×
05Alaska~5K1.39×
06Virginia~50K1.27×
07Maryland~30K1.12×
08North Dakota~4K1.12×
09Oregon~20K1.07×
10Washington~30K1.06×
11California~200K1.05×
12Iowa~10K1.05×
13Oklahoma~20K1.04×
14Idaho~8K1.04×
15Minnesota~20K1.03×
16Hawaii~7K1.03×
17Florida~100K0.99×
18Nevada~10K0.98×
19Tennessee~30K0.96×
20Colorado~20K0.96×
21Montana~4K0.96×
22New York~80K0.94×
23Kansas~10K0.94×
24Louisiana~20K0.91×
25Nebraska~7K0.91×
26Vermont~2K0.87×
27Maine~5K0.86×
28Rhode Island~4K0.85×
29Georgia~40K0.84×
30New Jersey~30K0.84×
31South Carolina~20K0.84×
32South Dakota~3K0.84×
33Massachusetts~30K0.83×
34Alabama~20K0.83×
35Arkansas~10K0.83×
36Missouri~20K0.82×
37Utah~10K0.82×
38West Virginia~6K0.82×
39Illinois~40K0.80×
40North Carolina~40K0.80×
41Connecticut~10K0.80×
42Mississippi~10K0.79×
43New Hampshire~5K0.79×
44Ohio~40K0.78×
45Indiana~20K0.77×
46Kentucky~10K0.75×
47Delaware~3K0.74×
48Wisconsin~20K0.73×
49Pennsylvania~40K0.71×
50Michigan~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Humane Society International, United States
0.70×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humane Society International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humane Society International audience
#·InterestCategoryAffinity×
01Kings IslandTravel & Leisure19.91×
02America's Test KitchenFood & Beverages16.38×
03PETA (People for the Ethical Treatment of Animals)Politics & Society16.05×
04The Good WifeMovies & TV15.33×
05KumonBusiness & Career15.17×
06SeaWorld San DiegoTravel & Leisure14.39×
07Once Upon a Time (TV series)Movies & TV14.23×
08This Is Us (TV series)Movies & TV13.93×
09Khan AcademyBusiness & Career13.03×
10Jane the VirginMovies & TV12.62×
11Full HouseMovies & TV11.54×
12Knott's Berry FarmTravel & Leisure10.51×
13Pet Supplies PlusShopping10.16×
14Endangered speciesPets & Animals9.40×
15Animal testingPolitics & Society6.92×
16Sustainable energyHome & Garden4.20×
17Charitable organizationPolitics & Society3.99×
18PetcoShopping3.70×
19Veterinary medicineBusiness & Career3.56×
20Nonprofit organizationPolitics & Society2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humane Society International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humane Society International audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.38×
Community OrientationOPEN2.29×
PatriotismCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humane Society International audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
DIY MentalityTHRILL1.01×
IndulgenceJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humane Society International have in United States?

Humane Society International has an estimated audience of 1,541,481 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Humane Society International fans?

69.6% of Humane Society International fans are female, 30.4% are male, with an average age of 44.2 years.

03

Which brands do Humane Society International fans like most?

Humane Society International fans show strongest brand affinity for Khan Academy (13.03×), This Is Us (TV series) (13.93×), and Once Upon a Time (TV series) (14.23×) over the country average.

04

Where do Humane Society International fans live in United States?

Humane Society International fans in United States are most concentrated in Texas (reach ~400K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Humane Society International fans also like?

Beyond Humane Society International itself, the audience over-indexes on This Is Us (TV series) (13.93×), Once Upon a Time (TV series) (14.23×), Pet Supplies Plus (10.16×), and Knott's Berry Farm (10.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Humane Society International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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