Humane Society International Audience in United States
Humane Society International has an estimated audience of 1,563,984 people in United States. 69.6% are female, 30.4% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, PSV Eindhoven.
The average Humane Society International fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Humane Society International audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Humane Society International fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 44.2 |
| Estimated audience size | 1,563,984 |
Audience persona
The typical Humane Society International fan in United States is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 392,438 | 2.92× |
| California | 201,824 | 1.17× |
| Florida | 114,512 | 1.08× |
| New York | 91,342 | 1.05× |
| Virginia | 53,938 | 1.42× |
| Arizona | 43,657 | 1.37× |
| Illinois | 43,486 | 0.83× |
| Georgia | 40,686 | 0.84× |
| North Carolina | 38,897 | 0.83× |
| Ohio | 38,739 | 0.8× |
| Pennsylvania | 38,116 | 0.72× |
| New Jersey | 36,542 | 0.92× |
| Washington | 35,520 | 1.13× |
| Maryland | 29,773 | 1.11× |
| Michigan | 29,730 | 0.73× |
| Tennessee | 29,169 | 0.93× |
| Massachusetts | 26,520 | 0.86× |
| Colorado | 26,056 | 1.06× |
| Indiana | 23,248 | 0.81× |
| Missouri | 21,484 | 0.85× |
| Oregon | 19,267 | 1.07× |
| Oklahoma | 19,031 | 1.1× |
| South Carolina | 18,865 | 0.8× |
| Louisiana | 17,969 | 0.89× |
| Wisconsin | 17,738 | 0.75× |
| Minnesota | 16,741 | 0.75× |
| Alabama | 16,671 | 0.76× |
| Nevada | 15,740 | 1.04× |
| Washington, District of Columbia | 14,272 | 3.04× |
| Kentucky | 14,239 | 0.73× |
| Connecticut | 12,866 | 0.82× |
| New Mexico | 12,730 | 1.62× |
| Utah | 11,913 | 0.85× |
| Kansas | 11,811 | 0.96× |
| Iowa | 10,034 | 0.78× |
| Arkansas | 9,715 | 0.75× |
| Mississippi | 8,443 | 0.66× |
| Hawaii | 7,673 | 1.14× |
| Idaho | 7,602 | 0.97× |
| Nebraska | 6,443 | 0.82× |
| West Virginia | 5,708 | 0.78× |
| Alaska | 4,929 | 1.47× |
| New Hampshire | 4,409 | 0.72× |
| Rhode Island | 3,886 | 0.78× |
| Montana | 3,652 | 0.84× |
| Maine | 3,557 | 0.63× |
| North Dakota | 3,533 | 1.1× |
| South Dakota | 2,568 | 0.71× |
| Delaware | 2,444 | 0.57× |
| Wyoming | 2,087 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| PSV Eindhoven | 47.45× | Sports |
| Income tax | 13.19× | Business & Career |
| Khan Academy | 8.7× | Business & Career |
| Once Upon a Time (TV series) | 15.41× | Movies & TV |
| Pet Supplies Plus | 10.93× | Shopping |
| SeaWorld San Diego | 15.78× | Travel & Leisure |
| Kings Island | 23.71× | Travel & Leisure |
| Petco | 4.16× | Shopping |
| Kumon | 19.1× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| The Good Wife | 15.36× | Movies & TV |
| Cedar Point | 14.24× | Travel & Leisure |
| Busch Gardens | 13.71× | Travel & Leisure |
| Diaper bag | 3.66× | Kids & Family |
| Chopped (TV series) | 9.29× | Movies & TV |
| This Is Us (TV series) | 7.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| Community Orientation | OPEN | 1.64 |
| Pet Ownership | JOY | 1.42 |
| Extroversion | THRILL | 1.28 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.1% |
| Canada | 7.2% |
| Indonesia | 4.7% |
See Humane Society International audiences in other countries
- Humane Society International — Germany
- Humane Society International — United Kingdom
- Humane Society International — France
- Humane Society International — Italy
- Humane Society International — Spain
- Humane Society International — Brazil
- Humane Society International — Japan
- Humane Society International — South Korea
- Humane Society International — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Humane Society International have in United States?
Humane Society International has an estimated audience of 1,563,984 people in United States, concentrated in Texas and California.
What is the gender split and age of Humane Society International fans?
69.6% of Humane Society International fans are female, 30.4% are male, with an average age of 44.2 years.
Which brands do Humane Society International fans like most?
Humane Society International fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.
Where do Humane Society International fans live in United States?
Humane Society International fans in United States are most concentrated in Texas (reach 392,438), California (reach 201,824), and Florida (reach 114,512). These three regions account for the largest share of the active audience.
What other brands do Humane Society International fans also like?
Beyond Humane Society International itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and PSV Eindhoven (47.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Humane Society International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.