Animal testing Audience in United States

Animal testing logo

Animal testing has an estimated audience of 10,382,175 people in United States. 69.6% are female, 30.4% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Insect, Dog breeding, Fox News Channel, Livestock.

The average Animal testing fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Insect, Dog breeding, with strongest over-indexing on Dog breed (3.11× the country average). Demographically, the Animal testing audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Animal testing fans

Demographic split for Animal testing audience in United States
MetricValue
Female69.6%
Male30.4%
Average age43.6
Estimated audience size10,382,175

Audience persona

The typical Animal testing fan in United States is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Animal testing in United States
RegionReachAffinity
California1,261,9461.11×
Texas1,004,5751.13×
Florida782,9581.11×
New York582,8651×
Illinois358,5731.04×
Pennsylvania350,7201×
North Carolina324,9461.04×
Ohio300,9310.94×
Virginia300,3901.19×
Georgia292,3020.91×
New Jersey271,6001.03×
Washington265,9181.28×
Michigan249,3200.92×
Arizona239,5701.13×
Tennessee223,6551.07×
Indiana206,6351.09×
Colorado176,7841.08×
Maryland174,6430.98×
Massachusetts170,6410.83×
Missouri153,0560.91×
South Carolina147,8910.95×
Kentucky139,7431.07×
Wisconsin137,1710.88×
Minnesota136,7510.92×
Oklahoma133,3291.16×
Alabama132,0550.91×
Louisiana116,7440.87×
Oregon113,4280.95×
Connecticut106,4851.02×
Utah105,2101.13×
Nevada102,4541.02×
Arkansas91,5451.07×
Iowa90,2371.05×
Kansas87,0251.06×
Mississippi63,1580.74×
Idaho62,0861.19×
Nebraska58,3051.12×
West Virginia58,0861.2×
New Mexico51,7600.99×
Hawaii42,7670.96×
New Hampshire35,4240.87×
Maine31,2760.84×
North Dakota28,6781.34×
Montana26,2600.91×
Rhode Island26,2000.79×
South Dakota23,1700.97×
Washington, District of Columbia22,8240.73×
Alaska22,8211.03×
Delaware20,8560.73×
Wyoming15,5391.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal testing audience
BrandAffinityCategory
Dog breed3.11×Pets & Animals
Insect4×Pets & Animals
Dog breeding5.16×Pets & Animals
Fox News Channel1.89×Movies & TV
Livestock2.55×Pets & Animals
Kitten3.47×Pets & Animals
Golden Retriever3.67×Pets & Animals
Animal1.96×Pets & Animals
Veterinary medicine3.04×Business & Career
Wildlife trade5.94×Politics & Society
Dog harness3.27×Pets & Animals
Animal welfare2.48×Politics & Society
X1.56×Internet & Social Media
Alaskan Malamute5.25×Pets & Animals
Wildlife2.04×Travel & Leisure
Yorkshire Terrier3.33×Pets & Animals
Veterinary physician3.48×Pets & Animals
Cats1.77×Pets & Animals
Parfum11.24×Beauty & Wellness
United States Postal Service2.05×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal testing audience
TraitClusterScore
Quality AwarenessPREMIUM2
IndividualismJOY1.56
Convenience OrientationPREMIUM1.36
SpiritualityBALANCE1.31
CreativityOPEN1.27
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Animal testing
CountryShare
United States38.2%
United Kingdom9.2%
Australia5.0%

See Animal testing audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Animal testing have in United States?

Animal testing has an estimated audience of 10,382,175 people in United States, concentrated in California and Texas.

What is the gender split and age of Animal testing fans?

69.6% of Animal testing fans are female, 30.4% are male, with an average age of 43.6 years.

Which brands do Animal testing fans like most?

Animal testing fans show strongest brand affinity for Dog breed (3.11×), Insect (4×), and Dog breeding (5.16×) over the country average.

Where do Animal testing fans live in United States?

Animal testing fans in United States are most concentrated in California (reach 1,261,946), Texas (reach 1,004,575), and Florida (reach 782,958). These three regions account for the largest share of the active audience.

What other brands do Animal testing fans also like?

Beyond Animal testing itself, the audience over-indexes on Insect (4×), Dog breeding (5.16×), Fox News Channel (1.89×), and Livestock (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.