Rascasse Audience Intelligence

Animal testing Audience in United States

A data profile of the people who buy, follow and care about Animal testing in United States — modelled from more than twelve digital signal sources. Animal testing has an estimated audience of 10,382,175 people in United States.

#2216among Topic in United States#205in Politics & Society

The average Animal testing fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog breed, Insect, Dog breeding, with strongest over-indexing on Dog breed (3.11× the country average).

Demographically, the Animal testing audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal testing fan in United States is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal testing profile in United States.

Audience size
10.4M
in United States
Gender
69.6%♀
30.4% male
Age
43.6
average years
Country rank
#3447
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal testing fans

69.6% are female, 30.4% are male, average age 43.6.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Animal testing audience in United States
MetricValue
Female69.6%
Male30.4%
Average age43.6
Estimated audience size10,382,175
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Animal testing audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4924%
50+31%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Animal testing audience comes from United States.

Worldwide audience distribution share by country for Animal testing
CountryShare
United States38.2%
United Kingdom9.2%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal testing audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal testing fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.31×
02Wisconsin~200K1.30×
03Idaho~70K1.26×
04Iowa~100K1.20×
05Washington~200K1.17×
06Indiana~200K1.14×
07Nebraska~60K1.13×
08Illinois~400K1.12×
09Virginia~300K1.10×
10Kentucky~100K1.10×
11Connecticut~100K1.09×
12California~1M1.08×
13Texas~1M1.08×
14South Dakota~30K1.08×
15Alaska~20K1.07×
16West Virginia~50K1.06×
17Oklahoma~100K1.05×
18Kansas~90K1.05×
19Pennsylvania~400K1.04×
20North Carolina~300K1.04×
21New Hampshire~40K1.03×
22Arizona~200K1.02×
23Colorado~200K1.02×
24Louisiana~100K1.01×
25New Jersey~300K1.00×
26Maryland~200K1.00×
27Missouri~200K1.00×
28Utah~90K1.00×
29Oregon~100K0.99×
30Maine~40K0.98×
31Nevada~100K0.96×
32New Mexico~50K0.96×
33Montana~30K0.96×
34Hawaii~40K0.95×
35Ohio~300K0.94×
36Arkansas~80K0.94×
37New York~500K0.93×
38Michigan~300K0.93×
39Florida~600K0.92×
40Minnesota~100K0.91×
41Vermont~20K0.91×
42Tennessee~200K0.90×
43Delaware~30K0.89×
44Rhode Island~30K0.88×
45South Carolina~100K0.87×
46Massachusetts~200K0.85×
47Georgia~300K0.83×
48Alabama~100K0.82×
49Mississippi~70K0.81×
50Washington, District of Columbia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Animal testing, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal testing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal testing audience
#·InterestCategoryAffinity×
01Wildlife tradePolitics & Society5.94×
02Alaskan MalamutePets & Animals5.25×
03Dog breedingPets & Animals5.16×
04InsectPets & Animals4.00×
05Golden RetrieverPets & Animals3.67×
06Veterinary physicianPets & Animals3.48×
07KittenPets & Animals3.47×
08Yorkshire TerrierPets & Animals3.33×
09Dog harnessPets & Animals3.27×
10Dog breedPets & Animals3.11×
11Veterinary medicineBusiness & Career3.04×
12LivestockPets & Animals2.55×
13Animal welfarePolitics & Society2.48×
14Mitch McConnellPolitics & Society2.36×
15United States Postal ServiceBusiness & Career2.05×
16WildlifeTravel & Leisure2.04×
17AnimalPets & Animals1.96×
18CatsPets & Animals1.77×
19Donald TrumpPolitics & Society1.59×
20XInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal testing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal testing audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.91×
SpiritualityBALANCE1.72×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal testing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Early Adopter MentalityPOWER1.02×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal testing have in United States?

Animal testing has an estimated audience of 10,382,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animal testing fans?

69.6% of Animal testing fans are female, 30.4% are male, with an average age of 43.6 years.

03

Which brands do Animal testing fans like most?

Animal testing fans show strongest brand affinity for Dog breed (3.11×), Insect (4×), and Dog breeding (5.16×) over the country average.

04

Where do Animal testing fans live in United States?

Animal testing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Animal testing fans also like?

Beyond Animal testing itself, the audience over-indexes on Insect (4×), Dog breeding (5.16×), Mitch McConnell (2.36×), and Livestock (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Animal testing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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