Animal testing Audience in Germany
Animal testing has an estimated audience of 496,052 people in Germany. 75.8% are female, 24.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Alaskan Malamute, Pets, Insect, Movies.
The average Animal testing fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Alaskan Malamute, Pets, with strongest over-indexing on Natural World (4.71× the country average). Demographically, the Animal testing audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal testing fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 41.1 |
| Estimated audience size | 496,052 |
Audience persona
The typical Animal testing fan in Germany is more female, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,592 | 1.04× |
| Bayern | 84,695 | 1.06× |
| Baden-Württemberg | 78,928 | 1.17× |
| Niedersachsen | 51,134 | 1.06× |
| Hessen | 43,167 | 1.14× |
| Sachsen | 29,676 | 1.22× |
| Berlin | 22,117 | 1× |
| Rheinland-Pfalz | 21,027 | 0.85× |
| Schleswig-Holstein | 16,850 | 0.95× |
| Thüringen | 14,985 | 1.19× |
| Brandenburg | 14,581 | 0.95× |
| Sachsen-Anhalt | 11,784 | 0.92× |
| Mecklenburg-Vorpommern | 9,535 | 1.01× |
| Hamburg | 9,277 | 0.83× |
| Saarland | 4,894 | 0.8× |
| Bremen | 3,539 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 4.71× | Fashion & Accessoires |
| Alaskan Malamute | 9.19× | Pets & Animals |
| Pets | 2.94× | Pets & Animals |
| Insect | 6.13× | Pets & Animals |
| Movies | 2.08× | Movies & TV |
| Music | 1.89× | Business & Career |
| Sports | 1.91× | Sports |
| Dog breed | 3.41× | Pets & Animals |
| Golden Retriever | 4.1× | Pets & Animals |
| Arts and music | 1.74× | Arts & Culture |
| Shopping | 1.79× | Shopping |
| Petition | 9.79× | Politics & Society |
| Rottweiler | 4.58× | Pets & Animals |
| Food | 1.7× | Food & Beverages |
| Humorism | 6.71× | Literature |
| Food and drink | 1.55× | Food & Beverages |
| Animal | 2.38× | Pets & Animals |
| Kitten | 3.32× | Pets & Animals |
| Peter Singer | 40.88× | Literature |
| Livestock | 4.04× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.18 |
| Spirituality | BALANCE | 1.63 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Convenience Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.41 |
| Individualism | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 9.2% |
| Australia | 5.0% |
See Animal testing audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal testing have in Germany?
Animal testing has an estimated audience of 496,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal testing fans?
75.8% of Animal testing fans are female, 24.2% are male, with an average age of 41.1 years.
Which brands do Animal testing fans like most?
Animal testing fans show strongest brand affinity for Natural World (4.71×), Alaskan Malamute (9.19×), and Pets (2.94×) over the country average.
Where do Animal testing fans live in Germany?
Animal testing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,592), Bayern (reach 84,695), and Baden-Württemberg (reach 78,928). These three regions account for the largest share of the active audience.
What other brands do Animal testing fans also like?
Beyond Animal testing itself, the audience over-indexes on Alaskan Malamute (9.19×), Pets (2.94×), Insect (6.13×), and Movies (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.