Humorism Audience in Germany

Humorism has an estimated audience of 2,208,277 people in Germany. 45.5% are female, 54.5% are male, average age 41.3. Top brand affinities: Heath Ledger, David Fincher, Vacation rental, Satire, Aquaphor.

Top brand affinities include Heath Ledger, David Fincher, Vacation rental, with strongest over-indexing on Heath Ledger (38.58× the country average). Demographically, the Humorism audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Category: Literature · Type: Topic

Demographics of Humorism fans

Demographic split for Humorism audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age41.3
Estimated audience size2,208,277

Audience persona

The typical Humorism fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Heath Ledger.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humorism audience
BrandAffinityCategory
Heath Ledger38.58×Movies & TV
David Fincher88.27×Movies & TV
Vacation rental12.15×Travel & Leisure
Satire8.81×Literature
Aquaphor58×Beauty & Wellness
Country rap9.32×Music & Radio
Blood vessel23.46×Health
Tagesschau2.45×Movies & TV
Allgäu7.27×Travel & Leisure
Transfermarkt3.33×Sports
Bleacher Report19.42×Sports
Public administration9.11×Business & Career
German television comedy5.67×Movies & TV
Firefox6.26×Internet & Social Media
Lake Constance8.18×Travel & Leisure
Pets1.73×Pets & Animals
Bicycle wheel7.16×Cars & Mobility
Creative Commons4.27×Technology & Electronics
Katie Price7.94×Fashion & Accessoires
Maine Coon3.93×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humorism audience
TraitClusterScore
SpiritualityBALANCE2.13
Convenience OrientationPREMIUM1.62
TraditionCONSERVATISM1.59
PatriotismCONSERVATISM1.56
Pet OwnershipJOY1.49
Community OrientationOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Humorism
CountryShare
United States24.0%
Brazil8.6%
France5.4%

See Humorism audiences in other countries

More Literature audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.