Humorism Audience in Germany
Humorism has an estimated audience of 2,208,277 people in Germany. 45.5% are female, 54.5% are male, average age 41.3. Top brand affinities: Kieser Training, Philadelphia College of Osteopathic Medicine, Este, Veneto, Medieval fantasy, Litter box.
Top brand affinities include Kieser Training, Philadelphia College of Osteopathic Medicine, Este, Veneto, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Humorism audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Category: Literature · Type: Topic
Demographics of Humorism fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.3 |
| Estimated audience size | 2,208,277 |
Audience persona
The typical Humorism fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Kieser Training.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Philadelphia College of Osteopathic Medicine | 58× | Business & Career |
| Este, Veneto | 4.98× | Travel & Leisure |
| Medieval fantasy | 19.42× | Literature |
| Litter box | 1.98× | Pets & Animals |
| Buying a House | 8.76× | Home & Garden |
| 3D printing | 3.06× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.88× | Music & Radio |
| Pillow | 1.73× | Home & Garden |
| Urban Outfitters | 1.84× | Shopping |
| Israel | 2.06× | Travel & Leisure |
| Kodi (software) | 2.95× | Technology & Electronics |
| Buying and Selling Real Estate | 7.08× | Home & Garden |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Curcuma | 4.64× | Food & Beverages |
| VfL Wolfsburg | 1.59× | Sports |
| Captain Fantastic (film) | 8.46× | Movies & TV |
| Eindhoven | 2.02× | Travel & Leisure |
| Urban horticulture | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.13 |
| Convenience Orientation | PREMIUM | 1.62 |
| Tradition | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.56 |
| Pet Ownership | JOY | 1.49 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
See Humorism audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.