Genetics Audience in Germany
A data profile of the people who buy, follow and care about Genetics in Germany — modelled from more than twelve digital signal sources. Genetics has an estimated audience of 2,397,525 people in Germany.
The average Genetics fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Wikipedia, Netto Marken-Discount, Obi (store), with strongest over-indexing on Wikipedia (2.38× the country average).
Demographically, the Genetics audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Genetics fan in Germany is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
At a glance
The key figures that characterise the Genetics profile in Germany.
Search interest · 12-month trend
Demographics of Genetics fans
74.1% are female, 25.9% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 41.0 |
| Estimated audience size | 2,397,525 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Genetics audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.8% |
| Italy | 7.0% |
| United Kingdom | 6.6% |
Geography
Where the Genetics audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~70K | 1.20× | |
| 02 | Sachsen | ~100K | 1.15× | |
| 03 | Bremen | ~20K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~600K | 1.07× | |
| 05 | Schleswig-Holstein | ~90K | 1.04× | |
| 06 | Saarland | ~30K | 1.03× | |
| 07 | Rheinland-Pfalz | ~100K | 1.00× | |
| 08 | Brandenburg | ~70K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~40K | 0.98× | |
| 10 | Niedersachsen | ~200K | 0.97× | |
| 11 | Berlin | ~100K | 0.97× | |
| 12 | Sachsen-Anhalt | ~60K | 0.96× | |
| 13 | Hessen | ~200K | 0.92× | |
| 14 | Hamburg | ~50K | 0.92× | |
| 15 | Baden-Württemberg | ~300K | 0.90× | |
| 16 | Bayern | ~300K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Genetics audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Humorism | Literature | 4.63× | ||
| 02 | Quiz | Games | 4.02× | ||
| 03 | Therapy | Health | 2.43× | ||
| 04 | Wikipedia | Internet & Social Media | 2.38× | ||
| 05 | Postbank | Business & Career | 2.16× | ||
| 06 | Sparkasse | Business & Career | 2.08× | ||
| 07 | Deichmann | Shopping | 2.05× | ||
| 08 | Hornbach | Shopping | 2.03× | ||
| 09 | TK Maxx | Shopping | 2.01× | ||
| 10 | Netto Marken-Discount | Shopping | 1.94× | ||
| 11 | Rossmann | Shopping | 1.90× | ||
| 12 | Obi (store) | Shopping | 1.78× | ||
| 13 | Deutsche Bahn | Cars & Mobility | 1.73× | ||
| 14 | Edeka | Shopping | 1.71× | ||
| 15 | Kaufland | Shopping | 1.70× | ||
| 16 | Aldi | Shopping | 1.66× | ||
| 17 | REWE | Shopping | 1.63× | ||
| 18 | Lidl | Shopping | 1.62× | ||
| 19 | Bild | News | 1.61× | ||
| 20 | Internet & Social Media | 1.58× |
Personality of the Genetics audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.73× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.73× | |
| Risk Appetite | THRILL | 0.74× |
Frequently asked questions
How many fans does Genetics have in Germany?
Genetics has an estimated audience of 2,397,525 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Genetics fans?
74.1% of Genetics fans are female, 25.9% are male, with an average age of 41.0 years.
Which brands do Genetics fans like most?
Genetics fans show strongest brand affinity for Wikipedia (2.38×), Netto Marken-Discount (1.94×), and Obi (store) (1.78×) over the country average.
Where do Genetics fans live in Germany?
Genetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Genetics fans also like?
Beyond Genetics itself, the audience over-indexes on Netto Marken-Discount (1.94×), Obi (store) (1.78×), Bild (1.61×), and Therapy (2.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
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- Advertising (15,166,229)
- Psychology (15,090,985)
See Genetics audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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