Genetics Audience in Germany
Genetics has an estimated audience of 2,397,525 people in Germany. 74.1% are female, 25.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gala, Wikipedia, Wetter.com, Netto Marken-Discount, Obi (store).
The average Genetics fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gala, Wikipedia, Wetter.com, with strongest over-indexing on Gala (2.48× the country average). Demographically, the Genetics audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Genetics fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 41.0 |
| Estimated audience size | 2,397,525 |
Audience persona
The typical Genetics fan in Germany is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 593,120 | 1.13× |
| Baden-Württemberg | 275,677 | 0.84× |
| Bayern | 275,141 | 0.71× |
| Niedersachsen | 229,618 | 0.99× |
| Hessen | 165,816 | 0.91× |
| Sachsen | 143,542 | 1.22× |
| Rheinland-Pfalz | 116,455 | 0.97× |
| Berlin | 105,296 | 0.98× |
| Schleswig-Holstein | 88,642 | 1.03× |
| Brandenburg | 74,855 | 1.01× |
| Thüringen | 74,316 | 1.22× |
| Sachsen-Anhalt | 57,145 | 0.92× |
| Hamburg | 52,541 | 0.97× |
| Mecklenburg-Vorpommern | 43,868 | 0.96× |
| Saarland | 29,602 | 1.01× |
| Bremen | 23,382 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.48× | News |
| Wikipedia | 2.38× | Internet & Social Media |
| Wetter.com | 2.34× | Home & Garden |
| Netto Marken-Discount | 1.94× | Shopping |
| Obi (store) | 1.78× | Shopping |
| Bild | 1.61× | News |
| Therapy | 2.43× | Health |
| Spiegel Online | 1.76× | News |
| Hornbach | 2.03× | Shopping |
| Deichmann | 2.05× | Shopping |
| TK Maxx | 2.01× | Shopping |
| Edeka | 1.71× | Shopping |
| Postbank | 2.16× | Business & Career |
| Quiz | 4.02× | Games |
| Rossmann | 1.9× | Shopping |
| Kaufland | 1.7× | Shopping |
| Aldi | 1.66× | Shopping |
| Lidl | 1.62× | Shopping |
| Globus Baumarkt | 1.84× | Shopping |
| REWE | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.53 |
| Individualism | JOY | 1.49 |
| Convenience Orientation | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Sports Activity | POWER | 1.32 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Italy | 7.0% |
| United Kingdom | 6.6% |
See Genetics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Genetics have in Germany?
Genetics has an estimated audience of 2,397,525 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Genetics fans?
74.1% of Genetics fans are female, 25.9% are male, with an average age of 41.0 years.
Which brands do Genetics fans like most?
Genetics fans show strongest brand affinity for Gala (2.48×), Wikipedia (2.38×), and Wetter.com (2.34×) over the country average.
Where do Genetics fans live in Germany?
Genetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 593,120), Baden-Württemberg (reach 275,677), and Bayern (reach 275,141). These three regions account for the largest share of the active audience.
What other brands do Genetics fans also like?
Beyond Genetics itself, the audience over-indexes on Wikipedia (2.38×), Wetter.com (2.34×), Netto Marken-Discount (1.94×), and Obi (store) (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.