Quiz Audience in Germany
Quiz has an estimated audience of 3,203,804 people in Germany. 64.1% are female, 35.9% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Jörg Pilawa, Shopping, Beauty, Germany.
The average Quiz fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Jörg Pilawa, Shopping, with strongest over-indexing on Borussia Dortmund (2.06× the country average). Demographically, the Quiz audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Quiz fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.2 |
| Estimated audience size | 3,203,804 |
Audience persona
The typical Quiz fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 720,984 | 1.03× |
| Bayern | 442,042 | 0.86× |
| Baden-Württemberg | 416,540 | 0.95× |
| Niedersachsen | 368,706 | 1.19× |
| Hessen | 201,244 | 0.82× |
| Sachsen | 184,902 | 1.18× |
| Rheinland-Pfalz | 154,716 | 0.96× |
| Schleswig-Holstein | 124,743 | 1.08× |
| Brandenburg | 111,395 | 1.12× |
| Berlin | 108,188 | 0.76× |
| Sachsen-Anhalt | 97,270 | 1.17× |
| Thüringen | 96,961 | 1.19× |
| Mecklenburg-Vorpommern | 67,515 | 1.1× |
| Hamburg | 57,279 | 0.79× |
| Saarland | 44,443 | 1.13× |
| Bremen | 18,244 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.06× | Sports |
| Jörg Pilawa | 6.91× | Movies & TV |
| Shopping | 1.87× | Shopping |
| Beauty | 1.99× | Beauty & Wellness |
| Germany | 1.77× | Travel & Leisure |
| Online shopping | 1.9× | Shopping |
| Discount stores | 2.15× | Shopping |
| Design | 1.87× | Home & Garden |
| Family | 2.13× | Kids & Family |
| Politics and social issues | 1.93× | Politics & Society |
| Wer weiß denn sowas? | 5.79× | Movies & TV |
| Physical fitness | 1.98× | Sports |
| Business | 1.82× | Business & Career |
| Cooking | 2.02× | Food & Beverages |
| 1.83× | Internet & Social Media | |
| Cosmetics | 2.06× | Beauty & Wellness |
| Soccer | 1.97× | Sports |
| YouTube | 1.86× | Movies & TV |
| REWE | 2.1× | Shopping |
| Current events | 1.99× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Community Orientation | OPEN | 1.28 |
| Sports Activity | POWER | 1.26 |
| Mindfulness | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sustainability | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 7.7% |
| Japan | 6.8% |
See Quiz audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quiz have in Germany?
Quiz has an estimated audience of 3,203,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quiz fans?
64.1% of Quiz fans are female, 35.9% are male, with an average age of 42.2 years.
Which brands do Quiz fans like most?
Quiz fans show strongest brand affinity for Borussia Dortmund (2.06×), Jörg Pilawa (6.91×), and Shopping (1.87×) over the country average.
Where do Quiz fans live in Germany?
Quiz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 720,984), Bayern (reach 442,042), and Baden-Württemberg (reach 416,540). These three regions account for the largest share of the active audience.
What other brands do Quiz fans also like?
Beyond Quiz itself, the audience over-indexes on Jörg Pilawa (6.91×), Shopping (1.87×), Beauty (1.99×), and Germany (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.