Quiz Audience in Germany
A data profile of the people who buy, follow and care about Quiz in Germany — modelled from more than twelve digital signal sources. Quiz has an estimated audience of 3,203,804 people in Germany.
The average Quiz fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include dB’s, Jörg Pilawa, Shopping, with strongest over-indexing on dB’s (1.82× the country average).
Demographically, the Quiz audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Quiz fan in Germany is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for dB’s.
At a glance
The key figures that characterise the Quiz profile in Germany.
Search interest · 12-month trend
Demographics of Quiz fans
64.1% are female, 35.9% are male, average age 42.2.
Gender split
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.2 |
| Estimated audience size | 3,203,804 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Quiz audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 7.7% |
| Japan | 6.8% |
Geography
Where the Quiz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~100K | 1.32× | |
| 02 | Thüringen | ~100K | 1.24× | |
| 03 | Sachsen | ~200K | 1.17× | |
| 04 | Mecklenburg-Vorpommern | ~70K | 1.17× | |
| 05 | Niedersachsen | ~400K | 1.13× | |
| 06 | Saarland | ~40K | 1.11× | |
| 07 | Brandenburg | ~100K | 1.09× | |
| 08 | Schleswig-Holstein | ~100K | 1.07× | |
| 09 | Nordrhein-Westfalen | ~700K | 0.99× | |
| 10 | Rheinland-Pfalz | ~200K | 0.95× | |
| 11 | Baden-Württemberg | ~400K | 0.93× | |
| 12 | Bayern | ~400K | 0.86× | |
| 13 | Hessen | ~200K | 0.81× | |
| 14 | Hamburg | ~60K | 0.77× | |
| 15 | Berlin | ~100K | 0.72× | |
| 16 | Bremen | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Quiz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jörg Pilawa | Movies & TV | 6.91× | ||
| 02 | Wer weiß denn sowas? | Movies & TV | 5.79× | ||
| 03 | Discount stores | Shopping | 2.15× | ||
| 04 | Family | Kids & Family | 2.13× | ||
| 05 | Borussia Dortmund | Sports | 2.06× | ||
| 06 | Cosmetics | Beauty & Wellness | 2.06× | ||
| 07 | Cooking | Food & Beverages | 2.02× | ||
| 08 | Beauty | Beauty & Wellness | 1.99× | ||
| 09 | Physical fitness | Sports | 1.98× | ||
| 10 | Soccer | Sports | 1.97× | ||
| 11 | Politics and social issues | Politics & Society | 1.93× | ||
| 12 | Online shopping | Shopping | 1.90× | ||
| 13 | Shopping | Shopping | 1.87× | ||
| 14 | Design | Home & Garden | 1.87× | ||
| 15 | YouTube | Movies & TV | 1.86× | ||
| 16 | Internet & Social Media | 1.83× | |||
| 17 | dB’s | Music & Radio | 1.82× | ||
| 18 | Business | Business & Career | 1.82× | ||
| 19 | FIFA World Cup | Sports | 1.79× | ||
| 20 | Germany | Travel & Leisure | 1.77× |
Personality of the Quiz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.90× | |
| Creativity | OPEN | 1.75× | |
| Price Sensitivity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.00× | |
| Travelling | THRILL | 1.02× | |
| Healthy Lifestyle | BALANCE | 1.05× |
Frequently asked questions
How many fans does Quiz have in Germany?
Quiz has an estimated audience of 3,203,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quiz fans?
64.1% of Quiz fans are female, 35.9% are male, with an average age of 42.2 years.
Which brands do Quiz fans like most?
Quiz fans show strongest brand affinity for dB’s (1.82×), Jörg Pilawa (6.91×), and Shopping (1.87×) over the country average.
Where do Quiz fans live in Germany?
Quiz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Quiz fans also like?
Beyond Quiz itself, the audience over-indexes on Jörg Pilawa (6.91×), Shopping (1.87×), Beauty (1.99×), and Germany (1.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Quiz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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