A data profile of the people who buy, follow and care about Quiz in India — modelled from more than twelve digital signal sources. Quiz has an estimated audience of 5,440,127 people in India.
The average Quiz fan in India is 31.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Indian Premier League, India national cricket team, Staff Selection Commission, with strongest over-indexing on Indian Premier League (1.52× the country average).
Demographically, the Quiz audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Quiz fan in India is more male, around 31.1 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Quiz profile in India.
29.1% are female, 70.9% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 31.1 |
| Estimated audience size | 5,440,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Quiz audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 7.7% |
| Japan | 6.8% |
Where the Quiz audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~200K | 2.57× | |
| 02 | Telangana | ~100K | 1.81× | |
| 03 | Tamil Nadu | ~200K | 1.68× | |
| 04 | Karnataka | ~200K | 1.24× | |
| 05 | Maharashtra | ~300K | 1.15× | |
| 06 | Assam | ~60K | 1.11× | |
| 07 | Madhya Pradesh | ~100K | 1.08× | |
| 08 | Bihar | ~100K | 1.03× | |
| 09 | Uttar Pradesh | ~300K | 0.98× | |
| 10 | Mizoram | ~4K | 0.97× | |
| 11 | Odisha | ~60K | 0.96× | |
| 12 | Sikkim | ~2K | 0.96× | |
| 13 | West Bengal | ~200K | 0.91× | |
| 14 | Jharkhand | ~40K | 0.90× | |
| 15 | Kerala | ~70K | 0.88× | |
| 16 | Haryana | ~60K | 0.88× | |
| 17 | Nagaland | ~3K | 0.87× | |
| 18 | Himachal Pradesh | ~20K | 0.86× | |
| 19 | Uttarakhand | ~20K | 0.85× | |
| 20 | Manipur | ~6K | 0.85× | |
| 21 | Goa | ~5K | 0.84× | |
| 22 | Meghalaya | ~5K | 0.83× | |
| 23 | Gujarat | ~100K | 0.82× | |
| 24 | Tripura | ~6K | 0.82× | |
| 25 | Arunachal Pradesh | ~3K | 0.79× | |
| 26 | Punjab (region) | ~60K | 0.77× | |
| 27 | Chhattisgarh | ~30K | 0.74× | |
| 28 | Rajasthan | ~90K | 0.70× | |
| 29 | Jammu and Kashmir | ~20K | 0.66× |
The strongest cross-interests of the Quiz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Staff Selection Commission | Politics & Society | 3.11× | ||
| 02 | Union Public Service Commission | Politics & Society | 2.88× | ||
| 03 | STAR Sports | Movies & TV | 1.87× | ||
| 04 | Knowledge | Business & Career | 1.84× | ||
| 05 | Option (finance) | Business & Career | 1.83× | ||
| 06 | Local news | News | 1.79× | ||
| 07 | Telugu language | Politics & Society | 1.76× | ||
| 08 | Stock | Business & Career | 1.74× | ||
| 09 | Card games | Games | 1.68× | ||
| 10 | Rohit Sharma | Sports | 1.68× | ||
| 11 | Rajasthan Royals | Sports | 1.66× | ||
| 12 | Kolkata Knight Riders | Sports | 1.64× | ||
| 13 | Tamil cinema | Movies & TV | 1.63× | ||
| 14 | India national cricket team | Sports | 1.60× | ||
| 15 | Chennai | Travel & Leisure | 1.59× | ||
| 16 | Chennai Super Kings | Sports | 1.58× | ||
| 17 | Virat Kohli | Sports | 1.57× | ||
| 18 | Hindustani language | Politics & Society | 1.56× | ||
| 19 | Indian Premier League | Sports | 1.52× | ||
| 20 | Breaking news | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.29× | |
| Career Orientation | POWER | 1.28× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× |
Quiz has an estimated audience of 5,440,127 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.1% of Quiz fans are female, 70.9% are male, with an average age of 31.1 years.
Quiz fans show strongest brand affinity for Indian Premier League (1.52×), India national cricket team (1.6×), and Staff Selection Commission (3.11×) over the country average.
Quiz fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Quiz itself, the audience over-indexes on India national cricket team (1.6×), Staff Selection Commission (3.11×), Virat Kohli (1.57×), and Chennai Super Kings (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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