A data profile of the people who buy, follow and care about Quiz in Brazil — modelled from more than twelve digital signal sources. Quiz has an estimated audience of 5,523,793 people in Brazil.
The average Quiz fan in Brazil is 46.1 years old, more female, and lives primarily in Paraná.
The audience is concentrated in Paraná, São Paulo, Minas Gerais.
The key figures that characterise the Quiz profile in Brazil.
70.8% are female, 29.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 46.1 |
| Estimated audience size | 5,523,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Quiz audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 7.7% |
| Japan | 6.8% |
Where the Quiz audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~2.5M | 7.71× | |
| 02 | Ceará | ~200K | 0.95× | |
| 03 | Mato Grosso | ~90K | 0.90× | |
| 04 | Alagoas | ~70K | 0.87× | |
| 05 | Acre | ~20K | 0.85× | |
| 06 | Pernambuco | ~200K | 0.84× | |
| 07 | Piauí | ~60K | 0.84× | |
| 08 | Sergipe | ~50K | 0.83× | |
| 09 | Amapá | ~20K | 0.82× | |
| 10 | Amazonas | ~80K | 0.80× | |
| 11 | Maranhão | ~100K | 0.79× | |
| 12 | Paraíba | ~90K | 0.78× | |
| 13 | Roraima | ~10K | 0.77× | |
| 14 | Rondônia | ~40K | 0.76× | |
| 15 | Espírito Santo | ~90K | 0.75× | |
| 16 | Tocantins | ~30K | 0.75× | |
| 17 | Rio Grande do Norte | ~70K | 0.73× | |
| 18 | São Paulo | ~1M | 0.70× | |
| 19 | Santa Catarina | ~200K | 0.70× | |
| 20 | Bahia | ~300K | 0.69× | |
| 21 | Pará | ~100K | 0.69× | |
| 22 | Goiás | ~100K | 0.66× | |
| 23 | Rio Grande do Sul | ~200K | 0.65× | |
| 24 | Mato Grosso do Sul | ~50K | 0.62× | |
| 25 | Minas Gerais | ~300K | 0.60× | |
| 26 | Federal District | ~50K | 0.55× | |
| 27 | Rio de Janeiro | ~300K | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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