A data profile of the people who buy, follow and care about Quiz in United Kingdom — modelled from more than twelve digital signal sources. Quiz has an estimated audience of 5,701,202 people in United Kingdom.
The average Quiz fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
The key figures that characterise the Quiz profile in United Kingdom.
67.1% are female, 32.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 46.4 |
| Estimated audience size | 5,701,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Quiz audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 7.7% |
| Japan | 6.8% |
Where the Quiz audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.49× | |
| 02 | Northern Ireland | ~200K | 1.36× | |
| 03 | West Midlands | ~300K | 1.31× | |
| 04 | Scotland | ~700K | 1.28× | |
| 05 | North East | ~300K | 1.26× | |
| 06 | East of England | ~500K | 1.05× | |
| 07 | East Midlands | ~400K | 0.87× | |
| 08 | Wales | ~300K | 0.81× | |
| 09 | South East | ~600K | 0.76× | |
| 10 | South West | ~300K | 0.67× | |
| 11 | North West | ~400K | 0.60× | |
| 12 | England | ~3M | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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