Rascasse Audience Intelligence

Wer weiß denn sowas? Audience in Germany

A data profile of the people who buy, follow and care about Wer weiß denn sowas? in Germany — modelled from more than twelve digital signal sources. Wer weiß denn sowas? has an estimated audience of 2,968,064 people in Germany.

#23among TV series in Germany#46among Movie / TV Show / Series in Germany#150in Movies & TV

The average Wer weiß denn sowas? fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Kai Pflaume, Roland Kaiser, Tagesschau, with strongest over-indexing on Kai Pflaume (29.77× the country average).

Demographically, the Wer weiß denn sowas? audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wer weiß denn sowas? fan in Germany is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Kai Pflaume.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wer weiß denn sowas? profile in Germany.

Audience size
3M
in Germany
Gender
62.8%♀
37.2% male
Age
42.0
average years
Country rank
#2145
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wer weiß denn sowas? viewers

62.8% are female, 37.2% are male, average age 42.0.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Wer weiß denn sowas? audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age42.0
Estimated audience size2,968,064
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Wer weiß denn sowas? audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Wer weiß denn sowas? audience comes from Germany.

Worldwide audience distribution share by country for Wer weiß denn sowas?
CountryShare
Germany89.1%
Austria4.5%
Switzerland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wer weiß denn sowas? audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wer weiß denn sowas? fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.27×
02Schleswig-Holstein~100K1.26×
03Thüringen~90K1.23×
04Niedersachsen~300K1.19×
05Sachsen~200K1.17×
06Mecklenburg-Vorpommern~60K1.09×
07Brandenburg~100K1.06×
08Nordrhein-Westfalen~600K0.98×
09Rheinland-Pfalz~100K0.96×
10Saarland~30K0.89×
11Hamburg~60K0.88×
12Bayern~400K0.84×
13Bremen~20K0.84×
14Baden-Württemberg~300K0.83×
15Hessen~200K0.80×
16Berlin~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Wer weiß denn sowas?, Germany
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wer weiß denn sowas? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wer weiß denn sowas? audience
#·InterestCategoryAffinity×
01Kai PflaumeMovies & TV29.77×
02Udo JürgensMusic & Radio6.40×
03QuizGames5.79×
04Michael Patrick KellyMusic & Radio5.75×
05Andy BorgMusic & Radio5.71×
06ZDF-FernsehgartenMovies & TV5.59×
07Scooby-DooMovies & TV5.31×
08Roland KaiserMusic & Radio5.12×
09Matthias ReimMusic & Radio4.75×
10Das ErsteMovies & TV4.67×
11Ross AntonyMovies & TV4.64×
12Hape KerkelingMovies & TV4.35×
13Storm of LoveMovies & TV4.26×
14TransfermarktSports2.87×
15TagesschauMovies & TV2.52×
16SportschauSports2.21×
17VacationsTravel & Leisure2.12×
18NatureHome & Garden2.06×
19Müller (company)Food & Beverages1.84×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wer weiß denn sowas? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wer weiß denn sowas? audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.37×
Need for SecurityCONSERVATISM1.30×
SpiritualityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wer weiß denn sowas? audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.75×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wer weiß denn sowas? have in Germany?

Wer weiß denn sowas? has an estimated audience of 2,968,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wer weiß denn sowas? viewers?

62.8% of Wer weiß denn sowas? fans are female, 37.2% are male, with an average age of 42.0 years.

03

Which brands do Wer weiß denn sowas? fans like most?

Wer weiß denn sowas? fans show strongest brand affinity for Kai Pflaume (29.77×), Roland Kaiser (5.12×), and Tagesschau (2.52×) over the country average.

04

Where do Wer weiß denn sowas? fans live in Germany?

Wer weiß denn sowas? fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Wer weiß denn sowas? fans also like?

Beyond Wer weiß denn sowas? itself, the audience over-indexes on Roland Kaiser (5.12×), Tagesschau (2.52×), Udo Jürgens (6.4×), and Quiz (5.79×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Wer weiß denn sowas?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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