Wer weiß denn sowas? Audience in Germany
Wer weiß denn sowas? has an estimated audience of 2,690,018 people in Germany. 61.2% are female, 38.8% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Kai Pflaume, Satire, Scooby-Doo, Storm of Love, German television comedy.
The average Wer weiß denn sowas? fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Kai Pflaume, Satire, Scooby-Doo, with strongest over-indexing on Kai Pflaume (22.31× the country average). Demographically, the Wer weiß denn sowas? audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Wer weiß denn sowas? fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.3 |
| Estimated audience size | 2,690,018 |
Audience persona
The typical Wer weiß denn sowas? fan in Germany is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Kai Pflaume.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 595,271 | 1.01× |
| Bayern | 363,927 | 0.84× |
| Niedersachsen | 317,172 | 1.21× |
| Baden-Württemberg | 316,622 | 0.86× |
| Hessen | 163,848 | 0.8× |
| Sachsen | 158,375 | 1.2× |
| Rheinland-Pfalz | 127,774 | 0.95× |
| Schleswig-Holstein | 122,258 | 1.27× |
| Berlin | 91,522 | 0.76× |
| Brandenburg | 89,313 | 1.07× |
| Sachsen-Anhalt | 87,135 | 1.25× |
| Thüringen | 83,464 | 1.22× |
| Hamburg | 53,571 | 0.88× |
| Mecklenburg-Vorpommern | 53,041 | 1.03× |
| Saarland | 27,530 | 0.83× |
| Bremen | 18,641 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kai Pflaume | 22.31× | Movies & TV |
| Satire | 5.88× | Literature |
| Scooby-Doo | 6.55× | Movies & TV |
| Storm of Love | 4.97× | Movies & TV |
| German television comedy | 7.22× | Movies & TV |
| Roland Kaiser | 3.8× | Music & Radio |
| Felix Baumgartner | 5.01× | Sports |
| Tagesschau | 2.1× | Movies & TV |
| Andy Borg | 4.9× | Music & Radio |
| Transfermarkt | 2.5× | Sports |
| Mary Roos | 6.87× | Music & Radio |
| Western Union | 3.65× | Business & Career |
| Dieter Bohlen | 3.99× | Music & Radio |
| Vacations | 2.36× | Travel & Leisure |
| Pets | 1.52× | Pets & Animals |
| Hygiene | 2.73× | Beauty & Wellness |
| Austin Powers (film series) | 11.24× | Movies & TV |
| Family | 1.67× | Kids & Family |
| Bernhard Brink | 6.88× | Music & Radio |
| Sportschau | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Community Orientation | OPEN | 1.28 |
| Sports Activity | POWER | 1.09 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Tradition | CONSERVATISM | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.8% |
| Austria | 4.9% |
| Switzerland | 3.6% |
See Wer weiß denn sowas? audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Wer weiß denn sowas? have in Germany?
Wer weiß denn sowas? has an estimated audience of 2,690,018 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wer weiß denn sowas? fans?
61.2% of Wer weiß denn sowas? fans are female, 38.8% are male, with an average age of 42.3 years.
Which brands do Wer weiß denn sowas? fans like most?
Wer weiß denn sowas? fans show strongest brand affinity for Kai Pflaume (22.31×), Satire (5.88×), and Scooby-Doo (6.55×) over the country average.
Where do Wer weiß denn sowas? fans live in Germany?
Wer weiß denn sowas? fans in Germany are most concentrated in Nordrhein-Westfalen (reach 595,271), Bayern (reach 363,927), and Niedersachsen (reach 317,172). These three regions account for the largest share of the active audience.
What other brands do Wer weiß denn sowas? fans also like?
Beyond Wer weiß denn sowas? itself, the audience over-indexes on Satire (5.88×), Scooby-Doo (6.55×), Storm of Love (4.97×), and German television comedy (7.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wer weiß denn sowas?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.