Kai Pflaume Audience in Germany
Kai Pflaume has an estimated audience of 1,839,342 people in Germany. 73.2% are female, 26.8% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wer weiß denn sowas?, Ulrike Folkerts, Alexander Bommes, Hubertus Meyer-Burckhardt, Manuel Hobiger.
The average Kai Pflaume fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wer weiß denn sowas?, Ulrike Folkerts, Alexander Bommes, with strongest over-indexing on Wer weiß denn sowas? (29.77× the country average). Demographically, the Kai Pflaume audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Kai Pflaume fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 39.9 |
| Estimated audience size | 1,839,342 |
Audience persona
The typical Kai Pflaume fan in Germany is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wer weiß denn sowas?.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,387 | 0.96× |
| Bayern | 256,684 | 0.87× |
| Baden-Württemberg | 202,589 | 0.81× |
| Niedersachsen | 185,357 | 1.04× |
| Sachsen | 115,517 | 1.28× |
| Hessen | 105,766 | 0.75× |
| Rheinland-Pfalz | 78,283 | 0.85× |
| Brandenburg | 72,992 | 1.28× |
| Berlin | 72,379 | 0.88× |
| Sachsen-Anhalt | 65,995 | 1.38× |
| Schleswig-Holstein | 65,691 | 0.99× |
| Thüringen | 57,865 | 1.23× |
| Mecklenburg-Vorpommern | 44,190 | 1.26× |
| Hamburg | 36,009 | 0.87× |
| Saarland | 18,164 | 0.8× |
| Bremen | 11,602 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wer weiß denn sowas? | 29.77× | Movies & TV |
| Ulrike Folkerts | 43.91× | Movies & TV |
| Alexander Bommes | 30.28× | Movies & TV |
| Hubertus Meyer-Burckhardt | 44.81× | Movies & TV |
| Manuel Hobiger | 44.65× | Movies & TV |
| Klein gegen Groß | 30.13× | Movies & TV |
| Ralph Caspers | 30.07× | Movies & TV |
| Klein gegen Groß | 22.97× | Movies & TV |
| Florian Silbereisen | 6.33× | Music & Radio |
| Stefan Mross | 7.95× | Music & Radio |
| Andy Borg | 7.63× | Music & Radio |
| Kaum zu glauben! | 29.93× | Movies & TV |
| Let's Dance (German TV series) | 4.32× | Movies & TV |
| Storm of Love | 5.28× | Movies & TV |
| Helene Fischer | 3.87× | Music & Radio |
| Roland Kaiser | 4.6× | Music & Radio |
| Tagesschau | 2.56× | Movies & TV |
| Gil Ofarim | 5.17× | Music & Radio |
| Maite Kelly | 8.07× | Music & Radio |
| Gala | 3.02× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.67 |
| Pet Ownership | JOY | 1.31 |
| Community Orientation | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.8% |
| Austria | 5.5% |
| Switzerland | 4.9% |
See Kai Pflaume audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Kai Pflaume have in Germany?
Kai Pflaume has an estimated audience of 1,839,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kai Pflaume fans?
73.2% of Kai Pflaume fans are female, 26.8% are male, with an average age of 39.9 years.
Which brands do Kai Pflaume fans like most?
Kai Pflaume fans show strongest brand affinity for Wer weiß denn sowas? (29.77×), Ulrike Folkerts (43.91×), and Alexander Bommes (30.28×) over the country average.
Where do Kai Pflaume fans live in Germany?
Kai Pflaume fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,387), Bayern (reach 256,684), and Baden-Württemberg (reach 202,589). These three regions account for the largest share of the active audience.
What other brands do Kai Pflaume fans also like?
Beyond Kai Pflaume itself, the audience over-indexes on Ulrike Folkerts (43.91×), Alexander Bommes (30.28×), Hubertus Meyer-Burckhardt (44.81×), and Manuel Hobiger (44.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kai Pflaume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.