A data profile of the people who buy, follow and care about Bernhard Hoëcker in Germany — modelled from more than twelve digital signal sources. Bernhard Hoëcker has an estimated audience of 462,203 people in Germany.
The average Bernhard Hoëcker fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Kai Pflaume, Roland Kaiser, Udo Jürgens, with strongest over-indexing on Kai Pflaume (24.65× the country average).
Demographically, the Bernhard Hoëcker audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bernhard Hoëcker fan in Germany is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Kai Pflaume.
The key figures that characterise the Bernhard Hoëcker profile in Germany.
48.0% are female, 52.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.4 |
| Estimated audience size | 462,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 10% |
of the worldwide Bernhard Hoëcker audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.6% |
| Austria | 4.7% |
| Switzerland | 4.2% |
Where the Bernhard Hoëcker audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.45× | |
| 02 | Thüringen | ~20K | 1.31× | |
| 03 | Sachsen | ~30K | 1.24× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.24× | |
| 05 | Brandenburg | ~20K | 1.17× | |
| 06 | Niedersachsen | ~50K | 1.16× | |
| 07 | Schleswig-Holstein | ~20K | 1.09× | |
| 08 | Rheinland-Pfalz | ~20K | 1.00× | |
| 09 | Saarland | ~5K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~90K | 0.91× | |
| 11 | Bremen | ~3K | 0.81× | |
| 12 | Baden-Württemberg | ~50K | 0.77× | |
| 13 | Hamburg | ~8K | 0.77× | |
| 14 | Bayern | ~50K | 0.75× | |
| 15 | Hessen | ~20K | 0.71× | |
| 16 | Berlin | ~10K | 0.67× |
The strongest cross-interests of the Bernhard Hoëcker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kai Pflaume | Movies & TV | 24.65× | ||
| 02 | Argos (retailer) | Shopping | 20.00× | ||
| 03 | Bastian Pastewka | Movies & TV | 9.81× | ||
| 04 | Udo Jürgens | Music & Radio | 7.30× | ||
| 05 | Mary Roos | Music & Radio | 7.30× | ||
| 06 | Jürgen Drews | Music & Radio | 6.54× | ||
| 07 | Hape Kerkeling | Movies & TV | 6.34× | ||
| 08 | Andy Borg | Music & Radio | 6.33× | ||
| 09 | Stefan Raab | Movies & TV | 6.30× | ||
| 10 | Matthias Reim | Music & Radio | 6.13× | ||
| 11 | Michael Patrick Kelly | Music & Radio | 6.04× | ||
| 12 | Roland Kaiser | Music & Radio | 5.80× | ||
| 13 | ZDF-Fernsehgarten | Movies & TV | 5.65× | ||
| 14 | Ross Antony | Movies & TV | 5.03× | ||
| 15 | Scooby-Doo | Movies & TV | 4.93× | ||
| 16 | Manuel Neuer | Sports | 2.89× | ||
| 17 | SV Werder Bremen | Sports | 2.36× | ||
| 18 | Sportschau | Sports | 2.27× | ||
| 19 | Transfermarkt | Sports | 2.25× | ||
| 20 | Tagesschau | Movies & TV | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Spirituality | BALANCE | 1.19× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Sustainability | BALANCE | 0.68× |
Bernhard Hoëcker has an estimated audience of 462,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.0% of Bernhard Hoëcker fans are female, 52.0% are male, with an average age of 35.4 years.
Bernhard Hoëcker fans show strongest brand affinity for Kai Pflaume (24.65×), Roland Kaiser (5.8×), and Udo Jürgens (7.3×) over the country average.
Bernhard Hoëcker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bernhard Hoëcker itself, the audience over-indexes on Roland Kaiser (5.8×), Udo Jürgens (7.3×), Andy Borg (6.33×), and Hape Kerkeling (6.34×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bernhard Hoëcker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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