A data profile of the people who buy, follow and care about Esther Schweins in Germany — modelled from more than twelve digital signal sources. Esther Schweins has an estimated audience of 3,140,211 people in Germany.
The average Esther Schweins fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Anna Loos, Udo Lindenberg, Ina Müller, with strongest over-indexing on Anna Loos (11.72× the country average).
Demographically, the Esther Schweins audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Esther Schweins fan in Germany is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Anna Loos.
The key figures that characterise the Esther Schweins profile in Germany.
58.7% are female, 41.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 45.6 |
| Estimated audience size | 3,140,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 25% | |
| 40-49 | 40% | |
| 50+ | 22% |
of the worldwide Esther Schweins audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.5% |
| Austria | 1.6% |
| Switzerland | 1.2% |
Where the Esther Schweins audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~80K | 1.36× | |
| 02 | Brandenburg | ~90K | 1.27× | |
| 03 | Thüringen | ~80K | 1.25× | |
| 04 | Mecklenburg-Vorpommern | ~60K | 1.24× | |
| 05 | Sachsen | ~100K | 1.18× | |
| 06 | Nordrhein-Westfalen | ~500K | 1.04× | |
| 07 | Schleswig-Holstein | ~90K | 1.04× | |
| 08 | Niedersachsen | ~200K | 1.01× | |
| 09 | Rheinland-Pfalz | ~100K | 0.99× | |
| 10 | Saarland | ~30K | 0.98× | |
| 11 | Baden-Württemberg | ~300K | 0.87× | |
| 12 | Bayern | ~300K | 0.84× | |
| 13 | Hessen | ~100K | 0.82× | |
| 14 | Bremen | ~10K | 0.73× | |
| 15 | Berlin | ~80K | 0.72× | |
| 16 | Hamburg | ~40K | 0.71× |
The strongest cross-interests of the Esther Schweins audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Richard David Precht | Politics & Society | 12.65× | ||
| 02 | Anna Loos | Movies & TV | 11.72× | ||
| 03 | Barbara Schöneberger | Movies & TV | 7.34× | ||
| 04 | Ina Müller | Movies & TV | 7.26× | ||
| 05 | Michael Patrick Kelly | Music & Radio | 7.18× | ||
| 06 | Beck | Music & Radio | 7.17× | ||
| 07 | Udo Lindenberg | Music & Radio | 6.82× | ||
| 08 | Der Tagesspiegel | News | 5.06× | ||
| 09 | Roland Kaiser | Music & Radio | 4.93× | ||
| 10 | Herbert Grönemeyer | Music & Radio | 4.54× | ||
| 11 | Phil Collins | Music & Radio | 4.47× | ||
| 12 | Hape Kerkeling | Movies & TV | 4.37× | ||
| 13 | Peter Maffay | Music & Radio | 4.28× | ||
| 14 | FC St. Pauli | Sports | 4.09× | ||
| 15 | Sarah Connor | Music & Radio | 3.45× | ||
| 16 | Markus Lanz | Movies & TV | 3.29× | ||
| 17 | Tagesschau | Movies & TV | 2.46× | ||
| 18 | ZDF | Movies & TV | 2.45× | ||
| 19 | Transfermarkt | Sports | 2.28× | ||
| 20 | Nature | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Sports Activity | POWER | 0.88× |
Esther Schweins has an estimated audience of 3,140,211 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
58.7% of Esther Schweins fans are female, 41.3% are male, with an average age of 45.6 years.
Esther Schweins fans show strongest brand affinity for Anna Loos (11.72×), Udo Lindenberg (6.82×), and Ina Müller (7.26×) over the country average.
Esther Schweins fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Esther Schweins itself, the audience over-indexes on Udo Lindenberg (6.82×), Ina Müller (7.26×), Roland Kaiser (4.93×), and Der Tagesspiegel (5.06×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Esther Schweins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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