Manuel Hobiger Audience in Germany
Manuel Hobiger has an estimated audience of 259,241 people in Germany. 72.8% are female, 27.2% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Progressive rock, Stradivarius, Israel.
The average Manuel Hobiger fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Progressive rock, with strongest over-indexing on Home Office (2.69× the country average). Demographically, the Manuel Hobiger audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Manuel Hobiger fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 39.9 |
| Estimated audience size | 259,241 |
Audience persona
The typical Manuel Hobiger fan in Germany is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,996 | 1.04× |
| Bayern | 37,103 | 0.89× |
| Baden-Württemberg | 28,923 | 0.82× |
| Niedersachsen | 28,484 | 1.13× |
| Hessen | 16,007 | 0.81× |
| Sachsen | 15,239 | 1.2× |
| Rheinland-Pfalz | 13,671 | 1.05× |
| Sachsen-Anhalt | 9,579 | 1.43× |
| Schleswig-Holstein | 9,347 | 1× |
| Thüringen | 8,338 | 1.26× |
| Brandenburg | 8,265 | 1.03× |
| Berlin | 7,967 | 0.69× |
| Mecklenburg-Vorpommern | 5,524 | 1.12× |
| Hamburg | 4,046 | 0.69× |
| Saarland | 3,511 | 1.1× |
| Bremen | 1,646 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.69× | Business & Career |
| Time (magazine) | 3.74× | News |
| Progressive rock | 1.94× | Music & Radio |
| Stradivarius | 1.67× | Shopping |
| Israel | 1.95× | Travel & Leisure |
| Umut Bulut | 14.93× | Sports |
| Jack White | 1.65× | Movies & TV |
| Preacher (comics) | 5.32× | Literature |
| Home Delivery | 2.04× | Food & Beverages |
| KLIX (AM) | 1.75× | Music & Radio |
| Oliver Kahn | 2.39× | Sports |
| Este, Veneto | 1.54× | Travel & Leisure |
| myDealZ | 1.69× | Shopping |
| Keeper (password manager) | 2.37× | Technology & Electronics |
| Zagreb | 2.08× | Travel & Leisure |
| Volvo V60 | 2.38× | Cars & Mobility |
| Esra Erol | 2.82× | Movies & TV |
| Emperor Entertainment Group | 1.85× | Business & Career |
| Hebe | 2.15× | Home & Garden |
| Granola | 4.22× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.58 |
| Pet Ownership | JOY | 1.29 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Community Orientation | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.8% |
| Austria | 5.1% |
| Switzerland | 3.9% |
See Manuel Hobiger audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
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- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Manuel Hobiger have in Germany?
Manuel Hobiger has an estimated audience of 259,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manuel Hobiger fans?
72.8% of Manuel Hobiger fans are female, 27.2% are male, with an average age of 39.9 years.
Which brands do Manuel Hobiger fans like most?
Manuel Hobiger fans show strongest brand affinity for Home Office (2.69×), Time (magazine) (3.74×), and Progressive rock (1.94×) over the country average.
Where do Manuel Hobiger fans live in Germany?
Manuel Hobiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,996), Bayern (reach 37,103), and Baden-Württemberg (reach 28,923). These three regions account for the largest share of the active audience.
What other brands do Manuel Hobiger fans also like?
Beyond Manuel Hobiger itself, the audience over-indexes on Time (magazine) (3.74×), Progressive rock (1.94×), Stradivarius (1.67×), and Israel (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manuel Hobiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.