A data profile of the people who buy, follow and care about Klein gegen Groß in Germany — modelled from more than twelve digital signal sources. Klein gegen Groß has an estimated audience of 494,409 people in Germany.
The average Klein gegen Groß fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kai Pflaume, Roland Kaiser, Tagesschau, with strongest over-indexing on Kai Pflaume (30.13× the country average).
Demographically, the Klein gegen Groß audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Klein gegen Groß fan in Germany is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Kai Pflaume.
The key figures that characterise the Klein gegen Groß profile in Germany.
58.2% are female, 41.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.5 |
| Estimated audience size | 494,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Klein gegen Groß audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.8% |
| Austria | 9.2% |
| Switzerland | 5.9% |
Where the Klein gegen Groß audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.30× | |
| 02 | Thüringen | ~20K | 1.20× | |
| 03 | Niedersachsen | ~60K | 1.19× | |
| 04 | Baden-Württemberg | ~80K | 1.16× | |
| 05 | Sachsen-Anhalt | ~10K | 1.08× | |
| 06 | Brandenburg | ~20K | 1.06× | |
| 07 | Schleswig-Holstein | ~20K | 1.04× | |
| 08 | Bayern | ~80K | 1.02× | |
| 09 | Rheinland-Pfalz | ~30K | 1.02× | |
| 10 | Mecklenburg-Vorpommern | ~9K | 0.97× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 12 | Saarland | ~5K | 0.90× | |
| 13 | Hessen | ~30K | 0.84× | |
| 14 | Hamburg | ~9K | 0.81× | |
| 15 | Bremen | ~3K | 0.77× | |
| 16 | Berlin | ~20K | 0.74× |
The strongest cross-interests of the Klein gegen Groß audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kai Pflaume | Movies & TV | 30.13× | ||
| 02 | Udo Jürgens | Music & Radio | 6.03× | ||
| 03 | Michael Patrick Kelly | Music & Radio | 5.90× | ||
| 04 | ZDF-Fernsehgarten | Movies & TV | 5.56× | ||
| 05 | TV game shows | Movies & TV | 5.49× | ||
| 06 | Andy Borg | Music & Radio | 5.46× | ||
| 07 | Scooby-Doo | Movies & TV | 5.28× | ||
| 08 | Roland Kaiser | Music & Radio | 4.79× | ||
| 09 | Ross Antony | Movies & TV | 4.71× | ||
| 10 | Das Erste | Movies & TV | 4.69× | ||
| 11 | Hape Kerkeling | Movies & TV | 4.61× | ||
| 12 | Matthias Reim | Music & Radio | 4.56× | ||
| 13 | Storm of Love | Movies & TV | 4.18× | ||
| 14 | Günther Jauch | Movies & TV | 3.98× | ||
| 15 | Transfermarkt | Sports | 3.12× | ||
| 16 | Tagesschau | Movies & TV | 2.63× | ||
| 17 | Sportschau | Sports | 2.35× | ||
| 18 | Vacations | Travel & Leisure | 2.00× | ||
| 19 | Nature | Home & Garden | 1.94× | ||
| 20 | SV Werder Bremen | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Spirituality | BALANCE | 1.46× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.72× | |
| Sports Activity | POWER | 0.74× |
Klein gegen Groß has an estimated audience of 494,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
58.2% of Klein gegen Groß fans are female, 41.8% are male, with an average age of 41.5 years.
Klein gegen Groß fans show strongest brand affinity for Kai Pflaume (30.13×), Roland Kaiser (4.79×), and Tagesschau (2.63×) over the country average.
Klein gegen Groß fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Klein gegen Groß itself, the audience over-indexes on Roland Kaiser (4.79×), Tagesschau (2.63×), Transfermarkt (3.12×), and Udo Jürgens (6.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Klein gegen Groß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.