Rascasse Audience Intelligence

Klein gegen Groß Audience in Germany

A data profile of the people who buy, follow and care about Klein gegen Groß in Germany — modelled from more than twelve digital signal sources. Klein gegen Groß has an estimated audience of 494,409 people in Germany.

The average Klein gegen Groß fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kai Pflaume, Roland Kaiser, Tagesschau, with strongest over-indexing on Kai Pflaume (30.13× the country average).

Demographically, the Klein gegen Groß audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Klein gegen Groß fan in Germany is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Kai Pflaume.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Klein gegen Groß profile in Germany.

Audience size
494K
in Germany
Gender
58.2%
41.8% male
Age
41.5
average years
Country rank
#11860
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Klein gegen Groß viewers

58.2% are female, 41.8% are male, average age 41.5.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Klein gegen Groß audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age41.5
Estimated audience size494,409
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Klein gegen Groß audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Klein gegen Groß audience comes from Germany.

Worldwide audience distribution share by country for Klein gegen Groß
CountryShare
Germany81.8%
Austria9.2%
Switzerland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Klein gegen Groß audience in Germany is strongest.

Fig. 05

Top regions by affinity

Klein gegen Groß fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.30×
02Thüringen~20K1.20×
03Niedersachsen~60K1.19×
04Baden-Württemberg~80K1.16×
05Sachsen-Anhalt~10K1.08×
06Brandenburg~20K1.06×
07Schleswig-Holstein~20K1.04×
08Bayern~80K1.02×
09Rheinland-Pfalz~30K1.02×
10Mecklenburg-Vorpommern~9K0.97×
11Nordrhein-Westfalen~100K0.96×
12Saarland~5K0.90×
13Hessen~30K0.84×
14Hamburg~9K0.81×
15Bremen~3K0.77×
16Berlin~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Klein gegen Groß, Germany
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Klein gegen Groß audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Klein gegen Groß audience
#·InterestCategoryAffinity×
01Kai PflaumeMovies & TV30.13×
02Udo JürgensMusic & Radio6.03×
03Michael Patrick KellyMusic & Radio5.90×
04ZDF-FernsehgartenMovies & TV5.56×
05TV game showsMovies & TV5.49×
06Andy BorgMusic & Radio5.46×
07Scooby-DooMovies & TV5.28×
08Roland KaiserMusic & Radio4.79×
09Ross AntonyMovies & TV4.71×
10Das ErsteMovies & TV4.69×
11Hape KerkelingMovies & TV4.61×
12Matthias ReimMusic & Radio4.56×
13Storm of LoveMovies & TV4.18×
14Günther JauchMovies & TV3.98×
15TransfermarktSports3.12×
16TagesschauMovies & TV2.63×
17SportschauSports2.35×
18VacationsTravel & Leisure2.00×
19NatureHome & Garden1.94×
20SV Werder BremenSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Klein gegen Groß audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Klein gegen Groß audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
SpiritualityBALANCE1.46×
Need for SecurityCONSERVATISM1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Klein gegen Groß audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
SustainabilityBALANCE0.72×
Sports ActivityPOWER0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Klein gegen Groß have in Germany?

Klein gegen Groß has an estimated audience of 494,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Klein gegen Groß viewers?

58.2% of Klein gegen Groß fans are female, 41.8% are male, with an average age of 41.5 years.

03

Which brands do Klein gegen Groß fans like most?

Klein gegen Groß fans show strongest brand affinity for Kai Pflaume (30.13×), Roland Kaiser (4.79×), and Tagesschau (2.63×) over the country average.

04

Where do Klein gegen Groß fans live in Germany?

Klein gegen Groß fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Klein gegen Groß fans also like?

Beyond Klein gegen Groß itself, the audience over-indexes on Roland Kaiser (4.79×), Tagesschau (2.63×), Transfermarkt (3.12×), and Udo Jürgens (6.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Klein gegen Groß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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