Das Erste Audience in Germany
A data profile of the people who buy, follow and care about Das Erste in Germany — modelled from more than twelve digital signal sources. Das Erste has an estimated audience of 3,234,268 people in Germany.
The average Das Erste fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sportschau, In aller Freundschaft, Tagesschau, with strongest over-indexing on Sportschau (8.09× the country average).
Demographically, the Das Erste audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Das Erste fan in Germany is balanced, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Sportschau.
At a glance
The key figures that characterise the Das Erste profile in Germany.
Search interest · 12-month trend
Audience demographics of Das Erste
51.3% are female, 48.7% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.9 |
| Estimated audience size | 3,234,268 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Das Erste audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.4% |
| Austria | 3.2% |
| Italy | 1.9% |
Geography
Where the Das Erste audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~90K | 1.20× | |
| 02 | Niedersachsen | ~300K | 1.13× | |
| 03 | Schleswig-Holstein | ~100K | 1.13× | |
| 04 | Baden-Württemberg | ~500K | 1.10× | |
| 05 | Berlin | ~200K | 1.08× | |
| 06 | Bayern | ~500K | 1.07× | |
| 07 | Nordrhein-Westfalen | ~700K | 1.05× | |
| 08 | Rheinland-Pfalz | ~200K | 1.02× | |
| 09 | Hessen | ~200K | 1.01× | |
| 10 | Bremen | ~30K | 1.00× | |
| 11 | Sachsen | ~200K | 0.98× | |
| 12 | Saarland | ~30K | 0.89× | |
| 13 | Thüringen | ~70K | 0.87× | |
| 14 | Sachsen-Anhalt | ~70K | 0.84× | |
| 15 | Brandenburg | ~80K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Das Erste audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nord bei Nordwest | Movies & TV | 10.01× | ||
| 02 | Susanne Daubner | Movies & TV | 10.01× | ||
| 03 | In aller Freundschaft | Movies & TV | 9.58× | ||
| 04 | Sportschau | Sports | 8.09× | ||
| 05 | Praxis mit Meerblick | Movies & TV | 8.00× | ||
| 06 | Westdeutscher Rundfunk | Movies & TV | 4.58× | ||
| 07 | Bares für Rares | Movies & TV | 4.32× | ||
| 08 | Mario Adorf | Movies & TV | 4.31× | ||
| 09 | ARD Mediathek | Movies & TV | 3.77× | ||
| 10 | Dynamo Dresden | Sports | 3.62× | ||
| 11 | Roland Kaiser | Music & Radio | 3.60× | ||
| 12 | Let's Dance (German TV series) | Movies & TV | 3.50× | ||
| 13 | SV Werder Bremen | Sports | 3.03× | ||
| 14 | Tagesschau | Movies & TV | 3.02× | ||
| 15 | 2. Bundesliga | Sports | 2.95× | ||
| 16 | ZDF | Movies & TV | 2.82× | ||
| 17 | Transfermarkt | Sports | 2.81× | ||
| 18 | VfB Stuttgart | Sports | 2.74× | ||
| 19 | Bild | News | 2.68× | ||
| 20 | Bundesliga | Sports | 2.08× |
Personality of the Das Erste audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.68× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Need for Security | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Early Adopter Mentality | POWER | 1.00× |
Frequently asked questions
How many fans does Das Erste have in Germany?
Das Erste has an estimated audience of 3,234,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Das Erste fans?
51.3% of Das Erste fans are female, 48.7% are male, with an average age of 43.9 years.
Which brands do Das Erste fans like most?
Das Erste fans show strongest brand affinity for Sportschau (8.09×), In aller Freundschaft (9.58×), and Tagesschau (3.02×) over the country average.
Where do Das Erste fans live in Germany?
Das Erste fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Das Erste fans also like?
Beyond Das Erste itself, the audience over-indexes on In aller Freundschaft (9.58×), Tagesschau (3.02×), Nord bei Nordwest (10.01×), and Bild (2.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Das Erste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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