Das Erste Audience in Germany
Das Erste has an estimated audience of 3,153,062 people in Germany. 51.3% are female, 48.7% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sportschau, In aller Freundschaft, Tagesschau, Nord bei Nordwest, Bild.
The average Das Erste fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sportschau, In aller Freundschaft, Tagesschau, with strongest over-indexing on Sportschau (8.09× the country average). Demographically, the Das Erste audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Das Erste fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.9 |
| Estimated audience size | 3,153,062 |
Audience persona
The typical Das Erste fan in Germany is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 748,732 | 1.09× |
| Bayern | 554,318 | 1.09× |
| Baden-Württemberg | 486,988 | 1.13× |
| Niedersachsen | 351,018 | 1.15× |
| Hessen | 248,899 | 1.04× |
| Rheinland-Pfalz | 161,083 | 1.02× |
| Berlin | 159,116 | 1.13× |
| Sachsen | 151,962 | 0.98× |
| Schleswig-Holstein | 127,068 | 1.12× |
| Hamburg | 86,373 | 1.21× |
| Brandenburg | 80,700 | 0.83× |
| Thüringen | 67,841 | 0.84× |
| Sachsen-Anhalt | 65,449 | 0.8× |
| Mecklenburg-Vorpommern | 45,099 | 0.75× |
| Saarland | 33,273 | 0.86× |
| Bremen | 25,947 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportschau | 8.09× | Sports |
| In aller Freundschaft | 9.58× | Movies & TV |
| Tagesschau | 3.02× | Movies & TV |
| Nord bei Nordwest | 10.01× | Movies & TV |
| Bild | 2.68× | News |
| Susanne Daubner | 10.01× | Movies & TV |
| SV Werder Bremen | 3.03× | Sports |
| Westdeutscher Rundfunk | 4.58× | Movies & TV |
| Praxis mit Meerblick | 8× | Movies & TV |
| 2. Bundesliga | 2.95× | Sports |
| Wetter.com | 2.79× | Home & Garden |
| Borussia Dortmund | 1.66× | Sports |
| Spiegel Online | 2.37× | News |
| Let's Dance (German TV series) | 3.5× | Movies & TV |
| Dynamo Dresden | 3.62× | Sports |
| ARD Mediathek | 3.77× | Movies & TV |
| Bundesliga | 2.08× | Sports |
| Roland Kaiser | 3.6× | Music & Radio |
| ZDF | 2.82× | Movies & TV |
| Transfermarkt | 2.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.09 |
| Healthy Lifestyle | BALANCE | 1.06 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Austria | 3.3% |
| Italy | 1.9% |
See Das Erste audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Das Erste have in Germany?
Das Erste has an estimated audience of 3,153,062 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Das Erste fans?
51.3% of Das Erste fans are female, 48.7% are male, with an average age of 43.9 years.
Which brands do Das Erste fans like most?
Das Erste fans show strongest brand affinity for Sportschau (8.09×), In aller Freundschaft (9.58×), and Tagesschau (3.02×) over the country average.
Where do Das Erste fans live in Germany?
Das Erste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 748,732), Bayern (reach 554,318), and Baden-Württemberg (reach 486,988). These three regions account for the largest share of the active audience.
What other brands do Das Erste fans also like?
Beyond Das Erste itself, the audience over-indexes on In aller Freundschaft (9.58×), Tagesschau (3.02×), Nord bei Nordwest (10.01×), and Bild (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Das Erste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.