Rascasse Audience Intelligence

Kitten Audience in Germany

A data profile of the people who buy, follow and care about Kitten in Germany — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 8,012,057 people in Germany.

#313among Topic in Germany#12in Pets & Animals

The average Kitten fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cats (musical), Pet food, Harry Potter, with strongest over-indexing on Cats (musical) (10.86× the country average).

Demographically, the Kitten audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitten fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitten profile in Germany.

Audience size
8M
in Germany
Gender
65.1%♀
34.9% male
Age
38.1
average years
Country rank
#523
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitten fans

65.1% are female, 34.9% are male, average age 38.1.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Kitten audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age38.1
Estimated audience size8,012,057
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Kitten audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Kitten audience comes from Germany.

Worldwide audience distribution share by country for Kitten
CountryShare
United States23.0%
Japan12.1%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitten fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K1.19×
02Nordrhein-Westfalen~2M1.15×
03Bayern~1.5M1.08×
04Rheinland-Pfalz~400K1.04×
05Sachsen~400K1.04×
06Berlin~400K1.02×
07Niedersachsen~800K1.01×
08Saarland~100K1.00×
09Schleswig-Holstein~300K0.99×
10Baden-Württemberg~1M0.96×
11Brandenburg~200K0.95×
12Sachsen-Anhalt~200K0.95×
13Thüringen~200K0.94×
14Bremen~60K0.94×
15Hamburg~200K0.91×
16Mecklenburg-Vorpommern~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Kitten, Germany
0.91×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitten audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio10.86×
02Crime fictionLiterature3.82×
03Robert RedfordMovies & TV3.81×
04Tour de FranceSports3.75×
05FressnapfShopping3.61×
06Pet foodPets & Animals3.47×
07EtsyFashion & Accessoires3.13×
08Pet storePets & Animals2.92×
09Pet sittingPets & Animals2.89×
10Cat foodPets & Animals2.51×
11BatmanMovies & TV2.46×
12HugendubelShopping2.34×
13Contemporary artArts & Culture2.33×
14SupermanMovies & TV2.27×
15Do it yourself (DIY)Home & Garden2.22×
16LivemusicMusic & Radio2.22×
17House musicMusic & Radio2.14×
18RedditInternet & Social Media2.02×
19Harry PotterMovies & TV1.99×
20RyanairTravel & Leisure1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitten audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.93×
Community OrientationOPEN1.71×
ExtroversionTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitten audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Career OrientationPOWER0.88×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitten have in Germany?

Kitten has an estimated audience of 8,012,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kitten fans?

65.1% of Kitten fans are female, 34.9% are male, with an average age of 38.1 years.

03

Which brands do Kitten fans like most?

Kitten fans show strongest brand affinity for Cats (musical) (10.86×), Pet food (3.47×), and Harry Potter (1.99×) over the country average.

04

Where do Kitten fans live in Germany?

Kitten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Kitten fans also like?

Beyond Kitten itself, the audience over-indexes on Pet food (3.47×), Harry Potter (1.99×), Do it yourself (DIY) (2.22×), and Fressnapf (3.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Kitten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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