Kitten Audience in Germany
Kitten has an estimated audience of 8,012,057 people in Germany. 65.1% are female, 34.9% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pet food, Fressnapf, Do it yourself (DIY), Harry Potter, Pet store.
The average Kitten fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pet food, Fressnapf, Do it yourself (DIY), with strongest over-indexing on Pet food (4.18× the country average). Demographically, the Kitten audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Kitten fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 38.1 |
| Estimated audience size | 8,012,057 |
Audience persona
The typical Kitten fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,013,878 | 1.15× |
| Bayern | 1,428,723 | 1.11× |
| Baden-Württemberg | 1,082,294 | 0.99× |
| Niedersachsen | 784,914 | 1.01× |
| Hessen | 739,501 | 1.21× |
| Sachsen | 426,026 | 1.08× |
| Rheinland-Pfalz | 410,187 | 1.02× |
| Berlin | 386,222 | 1.08× |
| Schleswig-Holstein | 283,544 | 0.99× |
| Brandenburg | 230,531 | 0.93× |
| Sachsen-Anhalt | 189,032 | 0.91× |
| Thüringen | 185,675 | 0.91× |
| Hamburg | 165,293 | 0.91× |
| Mecklenburg-Vorpommern | 128,520 | 0.84× |
| Saarland | 93,510 | 0.95× |
| Bremen | 62,422 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 4.18× | Pets & Animals |
| Fressnapf | 4.19× | Shopping |
| Do it yourself (DIY) | 2.36× | Home & Garden |
| Harry Potter | 1.79× | Movies & TV |
| Pet store | 3.42× | Pets & Animals |
| Livemusic | 3.09× | Music & Radio |
| Ryanair | 2.45× | Travel & Leisure |
| Art exhibition | 3.57× | Arts & Culture |
| Etsy | 2.98× | Fashion & Accessoires |
| Tour de France | 4.8× | Sports |
| Cats (musical) | 5.75× | Music & Radio |
| Natural foods | 3.54× | Food & Beverages |
| Ariana Grande | 3.98× | Music & Radio |
| Vegetable Gardening | 4.61× | Food & Beverages |
| Batman | 1.93× | Movies & TV |
| Minecraft | 4.38× | Games |
| Sports betting | 4.63× | Games |
| REWE | 1.5× | Shopping |
| Alpine skiing | 2.28× | Sports |
| Local food | 2.21× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.94 |
| Sustainability | BALANCE | 1.54 |
| Urban Lifestyle | OPEN | 1.35 |
| Sports Activity | POWER | 1.35 |
| DIY Mentality | THRILL | 1.26 |
| Creativity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
See Kitten audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitten have in Germany?
Kitten has an estimated audience of 8,012,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kitten fans?
65.1% of Kitten fans are female, 34.9% are male, with an average age of 38.1 years.
Which brands do Kitten fans like most?
Kitten fans show strongest brand affinity for Pet food (4.18×), Fressnapf (4.19×), and Do it yourself (DIY) (2.36×) over the country average.
Where do Kitten fans live in Germany?
Kitten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,013,878), Bayern (reach 1,428,723), and Baden-Württemberg (reach 1,082,294). These three regions account for the largest share of the active audience.
What other brands do Kitten fans also like?
Beyond Kitten itself, the audience over-indexes on Fressnapf (4.19×), Do it yourself (DIY) (2.36×), Harry Potter (1.79×), and Pet store (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.