Insect Audience in United States

Insect logo

Insect has an estimated audience of 28,288,543 people in United States. 58.7% are female, 41.3% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Israel, Nebraska Cornhuskers football, Isometric exercise.

The average Insect fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Israel, with strongest over-indexing on Product design (3.64× the country average). Demographically, the Insect audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Insect fans

Demographic split for Insect audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.8
Estimated audience size28,288,543

Audience persona

The typical Insect fan in United States is more female, around 43.8 years old, with strong Individualism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Insect in United States
RegionReachAffinity
California3,749,7211.21×
Texas3,066,3761.26×
Florida2,080,7141.09×
New York1,623,0911.03×
Georgia982,8151.13×
North Carolina979,3951.15×
Pennsylvania977,5101.03×
Illinois965,0991.02×
Ohio835,6680.96×
Michigan721,1690.97×
Virginia702,0411.02×
New Jersey691,6650.96×
Washington619,2131.09×
Arizona598,3381.04×
Indiana563,6011.09×
Tennessee559,6970.99×
Maryland530,3541.09×
Massachusetts491,9790.88×
Missouri452,7700.99×
South Carolina443,7941.04×
Louisiana409,9941.12×
Wisconsin383,5170.9×
Alabama381,6400.97×
Kentucky378,7381.07×
Minnesota378,4870.93×
Colorado369,0320.83×
Oklahoma356,4211.13×
Oregon338,5771.04×
Mississippi280,2261.2×
Connecticut270,4240.95×
Utah265,6321.05×
Kansas258,9401.16×
Nevada256,8160.94×
Arkansas245,7201.05×
Iowa237,0551.02×
New Mexico182,7361.29×
Nebraska155,1861.09×
West Virginia147,3371.12×
Hawaii132,0311.09×
Idaho131,1330.92×
New Hampshire85,4200.77×
Maine80,5780.8×
Rhode Island77,7090.86×
Delaware75,2910.96×
Washington, District of Columbia66,7100.78×
Montana62,0560.79×
South Dakota56,6720.87×
North Dakota53,7870.93×
Alaska46,2380.76×
Vermont37,8240.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insect audience
BrandAffinityCategory
Product design3.64×Business & Career
UK garage9.09×Music & Radio
Israel2.7×Travel & Leisure
Nebraska Cornhuskers football4.27×Sports
Isometric exercise9.46×Sports
Keen (shoe company)6.28×Fashion & Accessoires
Pro-Ject3.64×Music & Radio
Whataburger1.51×Food & Beverages
Stamp collecting3.84×Home & Garden
Joshua Jackson3.46×Movies & TV
Staycation2.33×Home & Garden
Jeep Wagoneer3.7×Cars & Mobility
Jaws3.44×Movies & TV
9NEWS (KUSA)2.76×Movies & TV
Jesse Plemons1.9×Movies & TV
Emilio Estefan7.51×Music & Radio
Meals on Wheels2.93×Food & Beverages
Urban horticulture1.7×Home & Garden
Home staging2.45×Home & Garden
Laneige2.41×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insect audience
TraitClusterScore
IndividualismJOY1.46
ExtroversionTHRILL1.38
Community OrientationOPEN1.35
TraditionCONSERVATISM1.31
SustainabilityBALANCE1.25
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Insect
CountryShare
United States22.6%
Italy5.2%
United Kingdom5.0%

See Insect audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Insect have in United States?

Insect has an estimated audience of 28,288,543 people in United States, concentrated in California and Texas.

What is the gender split and age of Insect fans?

58.7% of Insect fans are female, 41.3% are male, with an average age of 43.8 years.

Which brands do Insect fans like most?

Insect fans show strongest brand affinity for Product design (3.64×), UK garage (9.09×), and Israel (2.7×) over the country average.

Where do Insect fans live in United States?

Insect fans in United States are most concentrated in California (reach 3,749,721), Texas (reach 3,066,376), and Florida (reach 2,080,714). These three regions account for the largest share of the active audience.

What other brands do Insect fans also like?

Beyond Insect itself, the audience over-indexes on UK garage (9.09×), Israel (2.7×), Nebraska Cornhuskers football (4.27×), and Isometric exercise (9.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.