Rascasse Audience Intelligence

Insect Audience in United States

A data profile of the people who buy, follow and care about Insect in United States — modelled from more than twelve digital signal sources. Insect has an estimated audience of 28,288,543 people in United States.

#700among Topic in United States#21in Pets & Animals

The average Insect fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Mosquito, Britney Spears, with strongest over-indexing on Rick and Morty (3.81× the country average).

Demographically, the Insect audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insect fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insect profile in United States.

Audience size
28.3M
in United States
Gender
58.7%♀
41.3% male
Age
43.8
average years
Country rank
#1018
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insect fans

58.7% are female, 41.3% are male, average age 43.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Insect audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.8
Estimated audience size28,288,543
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Insect audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Insect audience comes from United States.

Worldwide audience distribution share by country for Insect
CountryShare
United States22.6%
Italy5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insect audience in United States is strongest.

Fig. 05

Top regions by affinity

Insect fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K1.28×
02Texas~3M1.21×
03Mississippi~300K1.20×
04Arizona~700K1.18×
05Kansas~300K1.18×
06Oklahoma~400K1.17×
07Louisiana~400K1.15×
08West Virginia~200K1.15×
09Indiana~600K1.14×
10Nebraska~200K1.14×
11Tennessee~600K1.13×
12California~3.5M1.12×
13Kentucky~400K1.10×
14Georgia~900K1.07×
15North Carolina~900K1.07×
16South Carolina~400K1.05×
17Arkansas~200K1.05×
18Pennsylvania~1M1.04×
19Hawaii~100K1.03×
20South Dakota~70K1.03×
21Washington~600K1.02×
22Alabama~400K1.02×
23Missouri~500K1.01×
24Utah~300K1.01×
25Ohio~900K1.00×
26Virginia~700K1.00×
27Delaware~80K1.00×
28North Dakota~60K1.00×
29Oregon~300K0.99×
30Iowa~200K0.99×
31Maryland~500K0.98×
32Wisconsin~400K0.97×
33Florida~2M0.94×
34Illinois~900K0.94×
35Michigan~700K0.94×
36New Jersey~700K0.94×
37Idaho~100K0.93×
38New York~1.5M0.90×
39Minnesota~400K0.90×
40Alaska~50K0.90×
41Nevada~200K0.89×
42Maine~90K0.89×
43Montana~70K0.89×
44Connecticut~300K0.88×
45Rhode Island~80K0.88×
46Vermont~40K0.88×
47New Hampshire~90K0.84×
48Massachusetts~500K0.82×
49Colorado~400K0.81×
50Washington, District of Columbia~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Insect, United States
0.72×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insect audience
#·InterestCategoryAffinity×
01CockroachPets & Animals7.88×
02MosquitoPets & Animals5.09×
03SnakePets & Animals4.34×
04Animal testingPolitics & Society4.00×
05Dungeons & DragonsGames3.96×
06Rick and MortyMovies & TV3.81×
07PesticideHome & Garden3.61×
08Non-alcoholic beverageFood & Beverages2.91×
09Britney SpearsMusic & Radio2.42×
10Microwave ovenHome & Garden2.20×
11GeneticsKids & Family2.06×
12Veterinary medicineBusiness & Career2.02×
13Creative CommonsTechnology & Electronics1.93×
14Charitable organizationPolitics & Society1.92×
15MetaphysicsBusiness & Career1.92×
16NostalgiaHome & Garden1.77×
17LivestockPets & Animals1.70×
18Planet FitnessSports1.62×
19Nonprofit organizationPolitics & Society1.62×
20RadioTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insect audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Community OrientationOPEN1.49×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insect audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.86×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insect have in United States?

Insect has an estimated audience of 28,288,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Insect fans?

58.7% of Insect fans are female, 41.3% are male, with an average age of 43.8 years.

03

Which brands do Insect fans like most?

Insect fans show strongest brand affinity for Rick and Morty (3.81×), Mosquito (5.09×), and Britney Spears (2.42×) over the country average.

04

Where do Insect fans live in United States?

Insect fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Insect fans also like?

Beyond Insect itself, the audience over-indexes on Mosquito (5.09×), Britney Spears (2.42×), Genetics (2.06×), and Livestock (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Insect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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