A data profile of the people who buy, follow and care about Insect in Brazil — modelled from more than twelve digital signal sources. Insect has an estimated audience of 5,830,527 people in Brazil.
Insect has an estimated audience of 5,830,527 people in Brazil. 61.4% are female, 38.6% are male, average age 43.3. Top brand affinities: Country music, Rock music, Public transport, Pop music, Esporte Clube Bahia.
Top brand affinities include Country music, Rock music, Public transport, with strongest over-indexing on Country music (1.53× the country average).
Demographically, the Insect audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Insect fan in Brazil is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Country music.
The key figures that characterise the Insect profile in Brazil.
61.4% are female, 38.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.3 |
| Estimated audience size | 5,830,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Insect audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mosquito | Pets & Animals | 4.43× | ||
| 02 | Public transport | Cars & Mobility | 2.57× | ||
| 03 | Brad Pitt | Movies & TV | 2.27× | ||
| 04 | Anne Hathaway | Movies & TV | 2.14× | ||
| 05 | Microwave oven | Home & Garden | 2.10× | ||
| 06 | Waxing | Beauty & Wellness | 2.04× | ||
| 07 | Spanish language | Politics & Society | 2.03× | ||
| 08 | Virtual reality | Technology & Electronics | 2.02× | ||
| 09 | Khan Academy | Business & Career | 2.00× | ||
| 10 | Bossa nova | Music & Radio | 1.82× | ||
| 11 | MSN | News | 1.81× | ||
| 12 | Tradition | Politics & Society | 1.72× | ||
| 13 | Documentary movies | Movies & TV | 1.63× | ||
| 14 | Microsoft | Technology & Electronics | 1.60× | ||
| 15 | Rock music | Music & Radio | 1.59× | ||
| 16 | Pop music | Music & Radio | 1.57× | ||
| 17 | Esporte Clube Bahia | Sports | 1.57× | ||
| 18 | Hip hop music | Music & Radio | 1.55× | ||
| 19 | Wikipedia | Internet & Social Media | 1.55× | ||
| 20 | Country music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.45× | |
| Tradition | CONSERVATISM | 1.72× | |
| Individualism | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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