Rascasse Audience Intelligence

Animal welfare Audience in United States

A data profile of the people who buy, follow and care about Animal welfare in United States — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 47,280,721 people in United States.

#319among Topic in United States#18in Politics & Society

The average Animal welfare fan in United States is 43.2 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Texas, Oklahoma.

Top brand affinities include Nature, Veterinary medicine, Livestock, with strongest over-indexing on Nature (1.6× the country average).

Demographically, the Animal welfare audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal welfare fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal welfare profile in United States.

Audience size
47.3M
in United States
Gender
65.3%♀
34.7% male
Age
43.2
average years
Country rank
#440
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal welfare fans

65.3% are female, 34.7% are male, average age 43.2.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Animal welfare audience in United States
MetricValue
Female65.3%
Male34.7%
Average age43.2
Estimated audience size47,280,721
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Animal welfare audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Animal welfare audience comes from United States.

Worldwide audience distribution share by country for Animal welfare
CountryShare
United States25.5%
United Kingdom6.6%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal welfare audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal welfare fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~1.5M11.06×
02Oklahoma~3M6.08×
03Maine~400K2.58×
04Pennsylvania~3.5M2.06×
05Illinois~2M1.36×
06Delaware~200K1.21×
07Iowa~400K0.99×
08Arkansas~400K0.90×
09North Dakota~90K0.90×
10Alaska~90K0.88×
11Vermont~70K0.88×
12South Dakota~90K0.87×
13Indiana~700K0.86×
14Washington, District of Columbia~100K0.84×
15Montana~100K0.84×
16Ohio~1M0.82×
17Nebraska~200K0.82×
18West Virginia~200K0.81×
19Rhode Island~100K0.81×
20Florida~2.5M0.80×
21North Carolina~1M0.80×
22New Hampshire~100K0.80×
23Virginia~900K0.78×
24Idaho~200K0.78×
25Hawaii~200K0.78×
26New Jersey~900K0.77×
27Kentucky~500K0.77×
28Wisconsin~500K0.76×
29Kansas~300K0.76×
30Connecticut~400K0.75×
31Mississippi~300K0.73×
32Oregon~400K0.71×
33Texas~3M0.70×
34Arizona~700K0.69×
35Colorado~500K0.66×
36Nevada~300K0.65×
37Utah~300K0.65×
38Georgia~900K0.64×
39Missouri~500K0.64×
40Louisiana~400K0.64×
41Washington~600K0.63×
42Tennessee~600K0.63×
43Maryland~500K0.62×
44South Carolina~400K0.62×
45Alabama~400K0.62×
46Minnesota~400K0.58×
47New York~1.5M0.56×
48Massachusetts~500K0.56×
49Michigan~700K0.53×
50California~2.5M0.48×
Fig. 06

Affinity by region

Affinity by region — Animal welfare, United States
0.48×1.00×11.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal welfare audience
#·InterestCategoryAffinity×
01Pet sittingPets & Animals2.75×
02Veterinary medicineBusiness & Career2.26×
03Wildlife photographyTechnology & Electronics2.11×
04Pet storePets & Animals2.07×
05DemocracyPolitics & Society2.03×
06Diaper bagKids & Family1.98×
07MeteorologyHome & Garden1.82×
08Pet foodPets & Animals1.77×
09FundraisingBusiness & Career1.77×
10ZooKids & Family1.76×
11Made in USABusiness & Career1.73×
12Creative CommonsTechnology & Electronics1.71×
13LivestockPets & Animals1.67×
14CBS SportsMovies & TV1.66×
15Charitable organizationPolitics & Society1.61×
16NatureHome & Garden1.60×
17HollywoodTravel & Leisure1.56×
18DrawingHome & Garden1.56×
19WeatherHome & Garden1.55×
20MilkFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal welfare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal welfare audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
PatriotismCONSERVATISM1.48×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal welfare audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Social Media UsageJOY0.91×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal welfare have in United States?

Animal welfare has an estimated audience of 47,280,721 people in United States, concentrated in Pennsylvania and Texas.

02

What is the gender split and age of Animal welfare fans?

65.3% of Animal welfare fans are female, 34.7% are male, with an average age of 43.2 years.

03

Which brands do Animal welfare fans like most?

Animal welfare fans show strongest brand affinity for Nature (1.6×), Veterinary medicine (2.26×), and Livestock (1.67×) over the country average.

04

Where do Animal welfare fans live in United States?

Animal welfare fans in United States are most concentrated in Pennsylvania (reach ~3.5M), Texas (reach ~3M), and Oklahoma (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Animal welfare fans also like?

Beyond Animal welfare itself, the audience over-indexes on Veterinary medicine (2.26×), Livestock (1.67×), Pet sitting (2.75×), and Pet store (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Animal welfare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →