Animal welfare Audience in United Kingdom
Animal welfare has an estimated audience of 12,173,508 people in United Kingdom. 68.8% are female, 31.2% are male, average age 45.7. Top regions: England, North West, South East. Top brand affinities: DeviantArt, Hobby, Pet store, Do it yourself (DIY), Weddings.
The average Animal welfare fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include DeviantArt, Hobby, Pet store, with strongest over-indexing on DeviantArt (4.25× the country average). Demographically, the Animal welfare audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal welfare fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 45.7 |
| Estimated audience size | 12,173,508 |
Audience persona
The typical Animal welfare fan in United Kingdom is more female, around 45.7 years old, with strong Pet Ownership tendencies and a notable affinity for DeviantArt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,011,912 | 0.53× |
| North West | 1,651,724 | 1.27× |
| South East | 1,519,994 | 0.93× |
| Yorkshire and the Humber | 1,119,547 | 1.14× |
| South West | 898,077 | 0.9× |
| Scotland | 890,781 | 0.81× |
| East of England | 829,615 | 0.75× |
| East Midlands | 649,437 | 0.76× |
| West Midlands | 636,476 | 1.22× |
| Northern Ireland | 619,741 | 1.66× |
| North East | 490,338 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 4.25× | Internet & Social Media |
| Hobby | 1.74× | Home & Garden |
| Pet store | 2.72× | Pets & Animals |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Weddings | 1.65× | Kids & Family |
| Pet food | 2.27× | Pets & Animals |
| TUI | 1.78× | Travel & Leisure |
| Vegetable | 1.61× | Food & Beverages |
| Christmas Gift | 3.84× | Kids & Family |
| Purchase discount | 3× | Shopping |
| Volunteering | 1.62× | Politics & Society |
| Expensive Taste | 1.98× | Business & Career |
| Home business | 3.06× | Business & Career |
| Nonprofit organization | 1.55× | Politics & Society |
| Cats (musical) | 3.34× | Music & Radio |
| Costco | 1.5× | Shopping |
| Philanthropy | 1.64× | Arts & Culture |
| Veterinary medicine | 1.82× | Business & Career |
| Travelodge | 1.51× | Travel & Leisure |
| Luxury yacht | 2.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.65 |
| Individualism | JOY | 1.33 |
| Sustainability | BALANCE | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
| Community Orientation | OPEN | 1.21 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
See Animal welfare audiences in other countries
More Politics & Society audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Animal welfare have in United Kingdom?
Animal welfare has an estimated audience of 12,173,508 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Animal welfare fans?
68.8% of Animal welfare fans are female, 31.2% are male, with an average age of 45.7 years.
Which brands do Animal welfare fans like most?
Animal welfare fans show strongest brand affinity for DeviantArt (4.25×), Hobby (1.74×), and Pet store (2.72×) over the country average.
Where do Animal welfare fans live in United Kingdom?
Animal welfare fans in United Kingdom are most concentrated in England (reach 6,011,912), North West (reach 1,651,724), and South East (reach 1,519,994). These three regions account for the largest share of the active audience.
What other brands do Animal welfare fans also like?
Beyond Animal welfare itself, the audience over-indexes on Hobby (1.74×), Pet store (2.72×), Do it yourself (DIY) (1.55×), and Weddings (1.65×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.