A data profile of the people who buy, follow and care about Animal welfare in United Kingdom — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 12,173,508 people in United Kingdom.
The average Animal welfare fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Pet store, Volunteering, Pet food, with strongest over-indexing on Pet store (3.16× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Animal welfare fan in United Kingdom is more female, around 45.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal welfare profile in United Kingdom.
68.8% are female, 31.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 45.7 |
| Estimated audience size | 12,173,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Animal welfare audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
Where the Animal welfare audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~500K | 1.45× | |
| 02 | North West | ~1.5M | 1.19× | |
| 03 | West Midlands | ~600K | 1.17× | |
| 04 | Yorkshire and the Humber | ~1M | 1.10× | |
| 05 | North East | ~500K | 1.02× | |
| 06 | South East | ~1.5M | 0.95× | |
| 07 | South West | ~900K | 0.94× | |
| 08 | East Midlands | ~800K | 0.89× | |
| 09 | East of England | ~900K | 0.85× | |
| 10 | Scotland | ~900K | 0.85× | |
| 11 | England | ~6M | 0.55× |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 3.56× | ||
| 02 | Pet store | Pets & Animals | 3.16× | ||
| 03 | Pet insurance | Pets & Animals | 3.12× | ||
| 04 | Pet food | Pets & Animals | 2.48× | ||
| 05 | Dog grooming | Pets & Animals | 2.45× | ||
| 06 | Pandora | Fashion & Accessoires | 2.27× | ||
| 07 | Volunteering | Politics & Society | 2.26× | ||
| 08 | Philanthropy | Arts & Culture | 2.22× | ||
| 09 | Adoption | Kids & Family | 2.19× | ||
| 10 | Veterinary medicine | Business & Career | 2.18× | ||
| 11 | Nonprofit organization | Politics & Society | 2.04× | ||
| 12 | Pet sitting | Pets & Animals | 2.02× | ||
| 13 | Wikipedia | Internet & Social Media | 1.85× | ||
| 14 | Satire | Literature | 1.64× | ||
| 15 | Local food | Food & Beverages | 1.63× | ||
| 16 | Hobby | Home & Garden | 1.59× | ||
| 17 | Etsy | Fashion & Accessoires | 1.58× | ||
| 18 | Digital photography | Business & Career | 1.55× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 20 | Zoo | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.60× | |
| Sustainability | BALANCE | 1.35× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Animal welfare has an estimated audience of 12,173,508 people in United Kingdom, concentrated in England and North West.
68.8% of Animal welfare fans are female, 31.2% are male, with an average age of 45.7 years.
Animal welfare fans show strongest brand affinity for Pet store (3.16×), Volunteering (2.26×), and Pet food (2.48×) over the country average.
Animal welfare fans in United Kingdom are most concentrated in England (reach ~6M), North West (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Animal welfare itself, the audience over-indexes on Volunteering (2.26×), Pet food (2.48×), Nonprofit organization (2.04×), and Do it yourself (DIY) (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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