Animal welfare Audience in Spain
Animal welfare has an estimated audience of 6,915,985 people in Spain. 59.4% are female, 40.6% are male, average age 46.7. Top brand affinities: Singer-songwriter, Sports nutrition, Pet store, Brico Dépôt, Aldi.
Top brand affinities include Singer-songwriter, Sports nutrition, Pet store, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Animal welfare audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Category: Politics & Society · Type: Topic
Demographics of Animal welfare fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.7 |
| Estimated audience size | 6,915,985 |
Audience persona
The typical Animal welfare fan in Spain is more female, around 46.7 years old, with strong Pet Ownership tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Pet store | 4.09× | Pets & Animals |
| Brico Dépôt | 3.07× | Shopping |
| Aldi | 2.41× | Shopping |
| Pet food | 3.03× | Pets & Animals |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Local food | 2.75× | Food & Beverages |
| Nature | 1.57× | Home & Garden |
| TripAdvisor | 2.68× | Travel & Leisure |
| Oncology | 5.64× | Health |
| 1.71× | Internet & Social Media | |
| Livemusic | 2.88× | Music & Radio |
| Kundalini yoga | 4.43× | Health |
| RTVE | 2.16× | Movies & TV |
| IBEX 35 | 1.52× | Business & Career |
| Lunch | 2.37× | Food & Beverages |
| Cadena SER | 1.63× | Music & Radio |
| Hair conditioner | 2.78× | Beauty & Wellness |
| Caixabank | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.94 |
| Mindfulness | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Extroversion | THRILL | 1.09 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
See Animal welfare audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.