A data profile of the people who buy, follow and care about Animal welfare in Spain — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 6,915,985 people in Spain.
Animal welfare has an estimated audience of 6,915,985 people in Spain. 59.4% are female, 40.6% are male, average age 46.7. Top brand affinities: Pet store, Pet food, IBEX 35, Caixabank, Volunteering.
Top brand affinities include Pet store, Pet food, IBEX 35, with strongest over-indexing on Pet store (3.75× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Animal welfare fan in Spain is more female, around 46.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal welfare profile in Spain.
59.4% are female, 40.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.7 |
| Estimated audience size | 6,915,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Animal welfare audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 3.75× | ||
| 02 | Pet sitting | Pets & Animals | 2.87× | ||
| 03 | Pet food | Pets & Animals | 2.83× | ||
| 04 | Volunteering | Politics & Society | 2.71× | ||
| 05 | RTVE | Movies & TV | 2.34× | ||
| 06 | Natural foods | Food & Beverages | 2.09× | ||
| 07 | Local food | Food & Beverages | 2.01× | ||
| 08 | Veterinary medicine | Business & Career | 1.93× | ||
| 09 | IBEX 35 | Business & Career | 1.87× | ||
| 10 | Nonprofit organization | Politics & Society | 1.83× | ||
| 11 | Caixabank | Business & Career | 1.81× | ||
| 12 | Animal rights | Politics & Society | 1.72× | ||
| 13 | Cheese | Food & Beverages | 1.70× | ||
| 14 | FilmAffinity | Movies & TV | 1.66× | ||
| 15 | Art exhibition | Arts & Culture | 1.64× | ||
| 16 | Milk | Food & Beverages | 1.61× | ||
| 17 | Banco Sabadell | Business & Career | 1.59× | ||
| 18 | Fine art | Business & Career | 1.57× | ||
| 19 | Superman | Movies & TV | 1.55× | ||
| 20 | Movistar+ | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.19× | |
| Extroversion | THRILL | 1.56× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Indulgence | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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