Rascasse Audience Intelligence

Animal rights Audience in Spain

A data profile of the people who buy, follow and care about Animal rights in Spain — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 4,582,804 people in Spain.

The average Animal rights fan in Spain is 45.4 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Pets, Animal, Cat play and toys, with strongest over-indexing on Pets (1.5× the country average).

Demographically, the Animal rights audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Animal rights fan in Spain is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pets.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal rights profile in Spain.

Audience size
4.6M
in Spain
Gender
59.4%
40.6% male
Age
45.4
average years
Country rank
#731
Topic in Spain
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal rights fans

59.4% are female, 40.6% are male, average age 45.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Animal rights audience in Spain
MetricValue
Female59.4%
Male40.6%
Average age45.4
Estimated audience size4,582,804
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Animal rights audience in Spain
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Animal rights audience comes from Spain.

Worldwide audience distribution share by country for Animal rights
CountryShare
United States25.8%
United Kingdom6.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal rights audience in Spain is strongest.

Fig. 05

Top regions by affinity

Animal rights fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~40K1.33×
02Cantabria~60K1.10×
03Navarre~60K1.09×
04Extremadura~100K1.06×
05Principality of Asturias~100K1.02×
06Region of Murcia~200K0.99×
07Aragon~100K0.99×
08Castilla-La Mancha~200K0.97×
09Balearic Islands~100K0.97×
10Canary Islands~200K0.95×
11Castile and León~200K0.95×
12Galicia~200K0.94×
13Basque Autonomous Country~200K0.94×
14Comunidad Valenciana~500K0.89×
15Andalusia~800K0.86×
16Community of Madrid~600K0.84×
17Catalonia~700K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal rights audience
#·InterestCategoryAffinity×
01Cat play and toysPets & Animals3.15×
02BeaglePets & Animals2.72×
03Healthy foodHealth2.72×
04Shih TzuPets & Animals2.59×
05Litter boxPets & Animals2.45×
06Maltese (dog)Pets & Animals2.42×
07Cat foodPets & Animals2.31×
08KittenPets & Animals2.22×
09Dog loversPets & Animals2.17×
10Wildlife photographyTechnology & Electronics2.16×
11Pet storePets & Animals2.13×
12Pet foodPets & Animals2.10×
13Dog walkingPets & Animals2.09×
14Dog foodPets & Animals2.08×
15Dog breedPets & Animals1.91×
16Healthy habitsHealth1.77×
17Animal welfarePolitics & Society1.72×
18WildlifeTravel & Leisure1.71×
19AnimalPets & Animals1.55×
20PetsPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animal rights audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.98×
Healthy LifestyleBALANCE1.30×
SustainabilityBALANCE1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animal rights audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.81×
Quality AwarenessPREMIUM0.83×
PatriotismCONSERVATISM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Animal rights have in Spain?

Animal rights has an estimated audience of 4,582,804 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Animal rights fans?

59.4% of Animal rights fans are female, 40.6% are male, with an average age of 45.4 years.

03

Which brands do Animal rights fans like most?

Animal rights fans show strongest brand affinity for Pets (1.5×), Animal (1.55×), and Cat play and toys (3.15×) over the country average.

04

Where do Animal rights fans live in Spain?

Animal rights fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Animal rights fans also like?

Beyond Animal rights itself, the audience over-indexes on Animal (1.55×), Cat play and toys (3.15×), Pet food (2.1×), and Pet store (2.13×) compared to the Spain average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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