A data profile of the people who buy, follow and care about Healthy food in Spain — modelled from more than twelve digital signal sources. Healthy food has an estimated audience of 2,253,226 people in Spain.
Healthy food has an estimated audience of 2,253,226 people in Spain. 64.8% are female, 35.2% are male, average age 39.5. Top brand affinities: Natural foods, Modern art, Retirement planning, Veganism, Paleolithic diet.
Top brand affinities include Natural foods, Modern art, Retirement planning, with strongest over-indexing on Natural foods (4.94× the country average).
Demographically, the Healthy food audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
The typical Healthy food fan in Spain is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Natural foods.
The key figures that characterise the Healthy food profile in Spain.
64.8% are female, 35.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 39.5 |
| Estimated audience size | 2,253,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Healthy food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.3% |
| Germany | 6.4% |
The strongest cross-interests of the Healthy food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement planning | Business & Career | 7.20× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 6.34× | ||
| 03 | Paleolithic diet | Health | 5.28× | ||
| 04 | Natural foods | Food & Beverages | 4.94× | ||
| 05 | Gluten-free diet | Food & Beverages | 4.89× | ||
| 06 | Modern art | Arts & Culture | 3.54× | ||
| 07 | Hair conditioner | Beauty & Wellness | 3.53× | ||
| 08 | Dinner | Food & Beverages | 3.10× | ||
| 09 | Ouigo | Cars & Mobility | 3.01× | ||
| 10 | Wine tasting | Food & Beverages | 2.92× | ||
| 11 | Pedicure | Beauty & Wellness | 2.80× | ||
| 12 | Animal rights | Politics & Society | 2.72× | ||
| 13 | Veganism | Food & Beverages | 2.44× | ||
| 14 | Breakfast | Food & Beverages | 2.32× | ||
| 15 | Organic food | Food & Beverages | 2.29× | ||
| 16 | Italian cuisine | Food & Beverages | 2.04× | ||
| 17 | Take-out | Food & Beverages | 1.98× | ||
| 18 | Flower | Home & Garden | 1.80× | ||
| 19 | Recipes | Food & Beverages | 1.64× | ||
| 20 | Cooking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69× | |
| Pet Ownership | JOY | 1.44× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Community Orientation | OPEN | 0.83× | |
| Early Adopter Mentality | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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